Perfume Awards Season has begun!

Here are the winners from The Fragrance Foundation France FiFi Awards handed out on April 11, 2013.

Best Feminine Fragrance: Guerlain La Petite Robe Noire

Best Feminine Ad Campaign: Guerlain La Petite Robe Noire

Best Feminine Bottle Design: Guerlain La Petite Robe Noire

Best Women’s Fragrance by Brand Owned Retailer: Yves Rocher So Elixir Purple

Best Feminine Mass Distribution: Playboy Parfums VIP pour Elle

Best Masculine Fragrance: Viktor & Rolf Spicebomb

Best Masculine Ad Campaign: Kenzo Homme Sport

Best Masculine Bottle Design: Viktor & Rolf Spicebomb

Best Masculine Fragrance by Brand Owned Retailer: L’Occitane L’Eau de Provence Eau Universelle

Best Masculine Mass Distribution: David Beckham The Essence

Experts’ Award: Diptyque Volutes (decided by bloggers and journalists judging panel)

Special Award for Best Concept:  OlfactiveStudio

Consumer’s Choice Masculine: Diesel Only The Brave Tattoo

Consumer’s Choice Feminine: Guerlain La Petite Robe Noire

Parfum Mythique Masculine: Dior Eau Sauvage

Parfum Mythique Feminine: Guerlain Shalimar

–Mark Behnke, Managing Editor