The brief must be a moment of clarity, it must create the first spark – and it must be compelling. And I imagine perfumers are seeing many boring, uninspiring, me-too briefs. When you work for a brand like L’Artisan Parfmeur, the bar is very high-Nick Seward
Instead of our Molecular Moses, Neil Sternberg or our CMO (Chief Molecular Officer) Mark Behnke reviewing this book which really could be subtitled (The Trouble with IFRA ). The Little Book of Fagrance is really Ms. Sanchez’s post scripts circa 2011 of the 1800 fragrances reviewed in Perfume A-Z . The draw is the advanced copy
Most great symphonic pieces are made up of movements usually different in tone and style. Rarely would I apply this analogy to a perfumer but it seems like Mathilde Laurent is composing a perfumed symphony as she works her way around the clock in Cartier Les Heures de Parfums.
The human nose can get used to anything. And not only get used to it, but develop a strange affection for it, too. To paraphrase Kahlil Gibran, “Who can leave a place where he has felt sorrow… without regret”? Olfaction, that most emotional and nostalgic of senses, can leave impressions upon us which take on a certain preciousness in the fullness of time
