Juliet’s statue and tomb in Verona, Italy is strewn with thousands of letters asking for advice on love; no one writes to Romeo. She is the symbol of love, of eternal youth and the all too fleeting nature of Spring and no perfumer captures Juliet as brillliantly as Alexandra Balahoutis.
Phoenicia Perfumes was founded with the motto “No Boundaries ~ No Limitations”. My perfume lab is like a mad scientist’s, I blend for happiness and harmony, and on the other hand I am looking for to take us out of our comfort zones if only for a four-hour journey….what do we have to lose?
As Creative Director of Shay & Blue understanding the achievements of the great perfume masterpieces of the past is key– so that you can then reinvent them for the the modern world. Great artists and writers have always known this. You must understand the genius in past achievements before you can move forward.
The most recent perfumer to take on muguet is Jerome Epinette in the new fragrance for Byredo called Inflorescence. In a note he said, Inflorescence is “the interpretation of a muguet, greener, fresher and more stylized than the real one.”
During Mississippi’s live performances his delivery of his lyrics brought laughter from the crowd, and he sang, “Pretty baby you got to go.” Poppy Rouge reminds me to tread lightly and not take life too seriously
Just when we thought we couldn’t read another press release with the word Noir in it or stand another day of chilly temperatures, along comes Ben Gorham (Founder and Creative Director of BYREDO) to lift our spirits and turn our thoughts to Spring with a new floral fragrance called Inflorescence.
