ÇaFleureBon Profiles in American Perfumery: Mason Hainey of MIZU +Connecting to the Natural World Draw

MIZU designs with the philosophy of Scent As Meditation, offering botanical fragrances that reconnect us with the natural world.-Mason Hainey
MIZU designs with the philosophy of Scent As Meditation, offering botanical fragrances that reconnect us with the natural world.-Mason Hainey
My story, like so many other perfumers, fits in well with traditional cultural American narratives.-Chris Rusak of Chris Rusak Perfume
I missed the aroma of oncoming rain and couldn’t forget the burning woods drifting through the air, singing the sweet fragrance of ripe blooms.
Many of my European counterparts felt the weight of that history, of what other artists had done before them, on their shoulders. Coming from the US we son’t feel those constraints
Hope Freeman of Nateeva partnered with Laurent Le Guernec on the first three scents, The Bahamas, Jamaica and St. Martin inspired by the Carribean and her travels to tropical islands
American Perfumery is about forging my own path, expressing my narratives, and bridging the gap between botanical and luxury