Senyokô Hora de la Verdad Review (Euan McCall) 2022 +moment of truth giveaway

 

Los Ventas Bull ring Seats and Senyokô Hora de la Verdad

Los Ventas Bull Ring Seats (sol y sombra) and Senyokô Hora de la Verdad  

The Spanish say, “El sol es el mejor torero. The sun is the best bullfighter, and without the sun the best bullfighter is not there. He is like a man without a shadow.” ~ Ernest Hemingway, Death in the Afternoon

Plaza de Toros Las Ventas Madrid

Plaza de Toros de las Ventas  (courtesy of Senyokô)

Whenever there is a bullfight, the third act – the moment of truth –  (la hora de la verdad) reveals the inevitable: kill or be killed. Which is it to be? If only one’s emotions were so easily untethered as this adage; the reality of the relationship between worthy adversaries is far more complex – and so is the latest fragrance created by Scottish perfumer Euan McCall for Senyokô, Hora de la Verdad (Moment of Truth). Are we speaking of lovers or bitter rivals? Combating equals? Aren’t they the two sides of a coin, like Janus? Who speaks of the ambivalent bond between matador and bull?

Senyoko Hora de la Verdad bull fighter

Collage courtesy of Indigo Perfumery©

In estival Madrid and Seville, the bullfight begins around 7 pm: it is still hot and sunny, and those who can afford the best seats pay for the luxury of being seated in the shade. Searing heat radiates from the ring itself, the odor of scorching sand and the noble beast’s heat-absorbing skin glistening with sweat fill the stands, bodies packed tightly as sardines in order to view the spectacle from above. It is this burnished, animalic waft reflected in solar rays of saffron, gilded with native citrus in the breezeless atmosphere. The women toss roses into the bull ring with the approach of the matador, the picadores on horseback, the banderilleros with their barbed lances. All the senses are heightened in anticipation, part eager, part anxious. It should be noted that matador derives from the verb matar: to kill. A torero may be a bullfighter, yes – but a matador’s aim is to kill the bull, beyond a doubt. He makes his theatrical entrance into the ring garbed in the bedazzling, light-reflecting traje de luces – a ‘suit of lights’ – embroidered with gold and/or silver thread and spangles which glitter in the late afternoon sun.

Yet each man kills the thing he loves,
By each let this be heard,
Some do it with a bitter look,
Some with a flattering word,
The coward does it with a kiss,
The brave man with a sword!” ~ The Ballad of Reading Gaol by Oscar Wilde, 1897

 

Bull Taxidermy at the Las Ventas Bull ring

Bull Taxidermy at the Las Ventas Bull ring 

The flavor, the odor of Iberian melancholy is a very particular one, to my mind – filled with deep-seated sorrow, passion, blood and tears and somewhat metallic in nature (I say this because I have long intended to write some sort of essay regarding the various tonal hues/ tastes/smells/ characteristics of various national melancholy, how they are reflected in literature and how they differ – perhaps for as long as 40 years). I believe that the bond between matador and bull is one fraught with love as well as melancholy. The immense respect, perhaps reverence for an age-old ritual that dates back to Paleolithic paintings (15,000-10,000 years BCE) unearthed in French and Spanish caves, Theseus and the Minotaur, and the 4,000-year-old Mesopotamian Epic of Gilgamesh: “And Gilgamesh, like a huntsman, thrusts his sword between nape and horns”. The latter has not changed to this day; where Gilgamesh placed his sword is the exact spot which matadors continue to seek according to tradition.

 

Senyoko Hora de la Verdad review

(courtesy of Senyokô)

In Senyokô Hora de la Verdad, the love between man and beast presents in the visage of brilliant, rich Turkish rose and geranium, heady enough to fill a stadium. It is accompanied by the spice of piquant, fruit-inflected Timut pepper and pink pepper, evoking an effervescent lift. Seville orange and bergamot sing the praises of a torrid climate; coriander is native to Spain, and emits an herbaceously bright, woody spice note, companionable to both citruses (and often employed in craft liquors for that very reason). A distinct metallic nuance colors Hora de la Verdad’s palette: it may be saffron/safraleine, a rose oxide, an aldehyde, a musk similar to Habanolide – or any combination of them – but the odor of blood is part of Hora de la Verdad’s fascination. Leather and labdanum invoke the breathing veracity of the bull, especially when alloyed with a cocktail of ambergris and musks. Vetiver inhabits the verdancy of flowers as well as underpinning the perfume’s exquisite living base – vital, a promise of continuity and hope, that subtle smoky verdancy which is as insidious as it is welcome.

I am going to place Senyokô Hora de la Verdad on my best of 2022 list – and we’re only halfway through the year. I’m that certain of its rightful place; it’s an extraordinary perfume that defies categorization, and an absolute joy to wear

Notes: bergamot, Seville orange, coriander seed, Timut pepper, pink pepper, Spanish saffron, Turkish rose absolute, geranium absolute, vetiver, leather, ambergris, musk, Spanish labdanum

Sample provided by Indigo Perfumery – many thanks, Ann! I adore it. My nose is my own…

~ Ida Meister, Deputy and Natural Perfumery Editor

Senyoko Hora de la Verdad by Euan Mccall

Senyokô Hora de la Verdad (courtesy of Senyokô)

Thanks to the generosity of Senyokô we have a 50ml bottle of Senyokô Hora de la Verdad for one registered reader in the US and EU (you must register on our site or your comment will not count). To be eligible please let us know what you thought of Ida’s review and where you live. Draw closes 7/22/2022

In the USA, Indigo Perfumery has Senyokô Hora de la Verdad in stock here

Special thanks to Ann  Bouterse of Indigo Perfumery and Miaojian Zheng for their help with the images

Follow us on Instagram @cafleurebonofficial @idameister @senyokoparis  @indigoerfumery @jorumlaboratories

This is our Privacy and Draw Rules Policy

We announce the winners only on our site and on our Facebook page, so like CaFleureBon and use our blog feed…or your dream prize will be just spilled perfume.

Leave a Reply

Your email address will not be published. Required fields are marked *


48 comments

  • Giorgia295 says:

    Love the association woth Seville, one of my favorite city!
    This fragrance sounds increbible.
    Greetings from Italy

  • Hora de la Verdad sounds like another perfume I need to try! On a side note, I had no idea bull fighting dates back to Paleolithic era, or that it’s mentioned in the Epic of Gilgamesh. Incredible! ~ Indiana, USA

  • I thought that it was a very well written review with fabulous details and really intriguing information. I live in Poland, EU.

  • I adored Ida’s very in-depth review of this fragrance. There is history, and also the concept behind this fragrance. But what I prefers was the story she told us. When she transported us in this arena during a hot summer day. She made us smelt roses on the ground, and be on tenterhooks for the ” Hora de la verdad”. Thank you. From France – EU.

  • To be honest, I’m ambivalent about the inspiration for this fragrance. My dad, born in the 1930s, went through a phase in his youth when he was fascinated by bullfighting. He visited Spain in the 1950s and I grew up, in the ’60s and ’70s, with a shelf of old books on bullfighting in our house in California. When I was a little kid, they absolutely fascinated me. But as I grew older, I became more troubled by them. This review brought back all that ambivalence…though Ida’s enthusiasm for the scent itself won me over. I’m in Oklahoma, USA. Thanks, as always, for the generous draw!

  • I must say Senyokô Hora de la Verdad comes across as quite a complex composition that has many unexpected twists. The perfumes employs so many contrasting notes such as rose and geranium and saffron on one end and seville on the other end. The overall impression from Ida’s review is that it is a warm, kinda oriental composition. I am in US.

  • olgAPOISON says:

    I love the whole description of man vs animal, and the notes. I live in Europe

  • Ida!!! ❤️❤️❤️❤️ OMG!!! I’m floored by this piece!! How Gorgeous! It’s inspiring! You must have been so inspired by this fragrance! It must be transcendent! I’m a big fan of Euan McCall, the notes sound amazing, and the cultural context complex enough to inspire great work. I would love to experience “the odor of Iberian melancholy.” ❤️ The historical note about Gilgamesh is fascinating and bouleversant! I would love love to be the lucky winner & I’m crossing all my fingers! No matter what I’ll find my way to experiencing this scent! Indigo has great samples! Thank you for the wonderful opportunity!! ❤️ USA

  • I have been to Las Ventas many times and the smells of the bull ring are unique. I am extremely fascinated by this fragrance and love the addition of coriander. I would add that the expensive seats have the added texture of cigars and whiskey. The cheap seats beer and peanuts. And if Ida says its a favorite I really want to smell this one. thank you for the opportunity USA

  • Ida’s description of this perfume is magnificent and I really like the notes of the perfume, but the bullfighting inspiration not at all! Bullfighting is just a horrible act of barbarism by a man towards an animal that should be banned! It is a very bad tradition that must disappear!

  • Can’t wait to try this. Migration de L’Arbre is a masterpiece by Euan for this house. I also own Une Île Pluvieuse, which is more complicated to wear, but conceptually amazing. So I am very intrigued, even though I am neither on the rose nor chypre side of things. I like the powerful images that Senyokô presents, and their artwork is top notch. I’d love to win this to Germany, thank you for the draw.

  • This house has come up with quite interesting releases over the past years. Would be interesting to try this one out . The review was a pleasure to read !

    Based in the EU

  • Ida, if you write an essay regarding the various tonal hues and tastes of Iberian melancholy ( I live in Portugal, I am accustomed with it), I’d read it breathlessly.

    Just saw a corrida in Madrid in April. I would love to be transported back to Toros de las Ventas wearing Hora de la Verdad and of course a rose in my hair.

    Greetings from Lisbon, Portugal

  • Although i find corrida barbaric and redundant , somehow understand tauromachia pride and find Hora de Verdad a great name for a perfume, also i’m curious about Euan McCall’s work.From Romania with love!

  • zazazelle says:

    The story around perfume is always interesting for the imagination, but for me the most amazing is how Ida is describing the notes and accords: “the visage of brilliant, rich Turkish rose and geranium, heady enough to fill a stadium”, “orange and bergamot sing the praises of a torrid climate”, “the odor of blood is part of Hora de la Verdad’s fascination”.
    The blood note is a bit scary, but Senyoko never disappoints. I love their Migration de l’arbre.
    I live in the EU, thank you for the generous draw!

  • While I am not huge fan of the whole torero / matador / bullfight history and concept, the perfume itself does sound lovely. It seems to have the charm that only Mediterranean places, scents and atmosphere has: laid back, sensual and carefree, all at the same time. I love citrus / orange in a perfume and I love it even more when it’s not the zestiest and most simple one can find, but it’s sprinkled with spices and deeper notes, like the leather, saffron, labdanum that Hora de la Verdad also features.
    I am writing from the EU.
    Thanks!

  • Sorohan Adriana says:

    Intristing concept behind this fragrance. A perfect fragrance for summer. I am from EU

  • Very beautiful review Ida! As spanish I am very attracted to the scent interpretation of the great Euan McCall in la Hora de la verdad. As you say, it is the decisive moment so the public can judge the courage of the bull and the talent of the bullfighter. The existence of one without the other is impossible. Love the opening of the fragrance: rose and geranium (the most spanish of the flowers), seville orange and bergamot, pepper and coriander : complex and efervescent. The metallic smell of the blood ( so present in the bullring) through saffron, rose oxide. The skin of the bull, the leather of the horses with leather, spanish labdanum, ambergris. So good and as Ida says, must me a joy to wear!. I live in Spain, EU.

  • RiccardoC says:

    Very nice review and amazing description of the perfume.
    The image of the bull fight is extremely captivating and would love to try it. Also the ingredients and the notes seem to be my cup of tea.
    Riccardo, Italy EU

  • NituNicolae says:

    What a beautiful review! A strong, woody aromatic scent that should remind us of Paleolithic paintings is magical to say the least. Excited for the giveaway. From EU

  • The notes of Spanish saffron, Seville orange, Timut pepper and ambergris have me on the edge of my seat. On my wishlist it goes! Thanks for another wonderful review and draw. Mich USA

  • Anything Ida places on her “best of” list is one I definitely want to try! The fact that she says this defies categorization and is a joy to wear is all the info I need. I’m a Taurus and I love the symbolism and history of Bulls too. Thank you for this review and draw. In US

  • wandering_nose says:

    Oh how impressive, both Ida’s review and the fragrance itself! Senyokô Hora de la Verdad truly seems to be a perfume which defies categorization, due to being so complex, full of deeper meanings and impenetrable complexity. I like the idea of a heady, head-turning opening and a hefty dose of spices. The leather, vetiver, ambergris and musk base sounds like heaven to me. The background of the bullfighting tradition adds an extra layer of what to me feels like deepest respect for the perfumer. I would be delighted to get to know this unique creation from Senyokô. I am based in the EU

  • Ida as usual did a remarkable job of reviewing Senyokô Hora de la Verdad by connecting it to the history and current state of bull fighting – the relationship between the matador and the bull, and how the perfume Senyokô Hora de la Verdad reflects this tension and beauty. Thanks for the review and a generous draw. I am from the USA.

  • Laurentiu says:

    The flavor, the odor of Iberian melancholy is a very particular one, to my mind – filled with deep-seated sorrow, passion, blood and tears and somewhat metallic in nature.

    After reading this, I want to try this perfume. Please count me in! Thank you!
    Europe

  • What a gorgeous and evocative review! Euan McCall is so creative and I’d love to try this new creation of his. I’m in the US.

  • GennyLeigh says:

    Euan McCall is killing it with these collaborations! This sounds like another great partnership. I remember visiting the bullfighting museum in Seville several years ago and I was struck by the palette of the ring; reds, yellows and browns. Hora de la Verdad sounds like a warm homage to Spain and bullfighting with the rose, citrus, saffron and spices and leather. Perfect for summer! MD, USA.

  • I enjoyed so much this review because I love Spain and bullfighting, even though it is controvertial, it is a practice that I truly admire.
    La hora de la verdad seems like a very special fragrance with the Turkish rose, the pepper and the Seville Orange and bergamot. Would definately kill to try this fragrance.
    USA here.

  • I like that Ida ranked it highly. I enjoyed the association between bullfighting/Spain and the scenery. Ladies throwing roses mixed with greenery of Spain and then leather. Sounds great to me. I would live to try it for sure.

    USA

  • Liberation says:

    I so intrigued by the review that I go against my avoidance of strong rose note in perfumes and wishing to explore this fragrance. Austria, EU

  • Thank you for the review and the bits of history. A bull is indeed a worthy opponent even though I would squirm at the idea of watching a fight to the death. This fragrance sounds quite inspired. I’m in USA

  • patrick_348 says:

    I liked Ida’s review for its vividness, even though I find the idea of bullfighting to be unpleasant. I would much rather experience it through fragrant association than through live witnessing of the spectacle. Ida creates an impressive description of how the different notes of the scent correspond to different aspects of the sport. I am in the US, in North Carolina.

  • Johnmc500 says:

    Fight the bull run with the bulls, it all sounds amazing.
    I am love with Spain and Spanish fragrance.
    Oklahoma USA

  • The comparism of the frageance and bull fighting were a bit distracting for me. The combination of the notes in the fragrance sounds very interesting. My curiousity has been piqued when Ida says it part of a best of 2022 list partly because it defies categorization and a joy to wear. Would love to experience Hora de la verdad.
    Maryland, US.

  • Sounds like an unique complex fragrance inspired by bullfighting. Love the whole concept of Man Vs bull (bitter rivals, combatting equals or two sides of the same coin?) I’m a big fan of Euan’s creations. Based in Scotland.

  • Beautiful review, Ida! I didn’t know much about Spanish bull fighting before reading this and your description of the setting, the action, and the drama were evocative. I also enjoyed how you broke this fragrance down and highlighted how it captured this setting, and “the love between man and beast,” using rich florals, pepper, citrus, native spice, musky leather, and the metallic ordor of saffron and blood. I particularly enjoy fragrances that capture a sense of place in the bottle; this one sounds like it does so expertly, and with great precision.

    I’m in the midwest, USA.

  • I had no idea there was such a long history connected with bullfighting. The discussion of the special bond between bullfighter and bull disturbs me, but so it is with many of the more interesting subjects…! The illustration from the company is gorgeous, also. Very excited to try this.
    (USA)

  • wallygator88 says:

    Thank you for the wonderful review Ida!

    Euan has his compositions all over the fragrance world in recent memory. I need to try some of the works from his house.

    I love the inclusion of the Oscar Wilde excerpt. Euan is a master of capturing the olfactive nostalgia of a location (as he has demonstrated in his Scottish collection). I really like how he has captured bright, dusty anticipation through the use of pink pepper, saffron, citruses, corriander seed. The allusion of blood with rose oxide and the leather and musk for the animalic aspects, complete the sense of being at a bullfight.

    Cheers from WI, USA

  • Michael Prince says:

    I loved Ida’s review of Senyokô Hora de la Verdad and how to she related it to a bullfight in Seville Spain. How the bull and bullfighter use flowers such as Rose and Geranium. Leather is often associated with the bullfighter’s outfit. I am very intrigued by how Ida described Hora de la Verdad and I would love to try it. I am from the USA.

  • I love Evan’s works, especially for Neandertal. Seems that this Senyoko is also good one. Cheers form Poland

  • foreverscents says:

    I hope Ida does indeed write about the various characteristics of national melancholy. What an interesting topic. I spend a lot of time in Brazil, where there is the idea of saudade, a kind of melancholic longing.
    Although I am not a fan of bull fights, I do love Seville and Madrid and I am interested in how the notes of Hora de la Verdad capture the bull run. I am especially interested in the metallic notes.
    I live in the USA.

  • Once again, Ida transported us all! Either to Madrid or Seville right before the 7:00 pm hour to witness Man VS Beast! With her writing, we are
    not only transported visually by our senses, and mine is fully tuned and accompanied by heightened anticipation. I am in the USA.

  • Regis Monkton says:

    I’m interested in trying this fragrance for multiple reasons, e.g. I like the sound of the combination of the florals w/ the spices. Also, if Ida is saying that this is on her list of best fragrance releases of this year, then that is also a reason I’d like to try it. I live in the U.S.A.

  • Inspiration indeed! It’s not merely the romanticized version, but the kind with blood and sweat. Having many of the smells one associates with Seville (oranges, flowers, pepper, saffron) makes a very interesting composition and not the typical delicate orange blossom type of scent.
    I live in the USA. Thanks for the giveaway!

  • realtyisme says:

    Ida, I find your review to be in-depth and alluring. The notes of this creation are well represented by the inspiration of the bull fight. You’ve drawn me in on your vision allowing me to close my eyes and let my olfactory senses take over and enjoy my journey…only partially until I can get my nose on this wonderful creation. I reside in the US.