EXCERPTS: The Mainstream Media “Discover’ Natural Perfumery
Although many of us in the global fragrance community have been writing about the resurgence of Natural Perfumery as a ‘lost’ Art for nearly a decade, it it is now a ‘growing’ trend that has reached mainstream media. As our lives have been taken over by increasing isolation, technology (there have been more technologic advances over the the past five years than in the past 5000), and products that are mass produced without soul nor passion, the artisnal movement has been gaining momentum since the year 2000. It will not slow down, that I assure you. To refuse to acknowledge it, is burying your head in the sand.