Making an Escentual Connection: Aromawear by Cathy Gins

  We all dream of following our "bliss”. Perhaps it’s preordained. How many of us take a giant leap, leave corporate America at the height of our career and start our own company. That is exactly what Cathy Gins, the Designer and Founder of Aromawear has done.   The former Vice President of Merchandising, New Business Development at The Monet Group and …

Continue Reading

Eau D’Italie Au Lac- Scented Love Notes

Love of fragrance binds many of us together but as human beings, it is romantic love that we seek. In 1916, an  Italian artist and an Italian princess exhanged love letters published in a book titled “Una Parentesi Luminosa” (A Luminous Parenthesis). The book consists of 19 letters written between Futurist artist Umberto Boccioni and Princess of Teano, …

Continue Reading

PerView: Yael Alkalay of RedFlower -Sustainability,Health, Esthetics & World Traditions

    Yael Alkalay, a sloe eyed, exotic beauty of Sephardic descent, proves the adage that "beauty" comes from within. As a cultural anthropologist, world traveler, organic formulator and advocate of sustainable trade, Yael founded her company, based in SoHo New York City,  by joining time honored beauty rituals and the environment. Yael brings the traditions of Japan, Morrocco, Costa Rico, and Finland to thousands …

Continue Reading

Etat Libre D’Orange Like This Tilda Swinton- “Celebuscents” Should Smell Like This

As Rossy de Palma before her, the choice of Ms. Swinton is a good fit with Etat Libre D’Orange. Owner Etienne de Swardt brought in perfumer Mathilde Bijaoui in to help shape Ms. Swinton’s vision into a fragrance. Her inspiration for the fragrance comes from the love sonnet “Like This”, by Sufi poet Rumi…If anyone wants to know what “spirit” is,

Or what “God’s fragrance” means,

Lean your head toward him or her.

Keep your face there close.

Like This.

Continue Reading