NEW Fragrance : Diptyque Vetyverio – “Luncheon on the Grass”

For Vetyverio M. Pescheux has chosen to use a blueprint that worked for another Diptyque fragrance, Tam Dao. Tam Dao is one of the most complex studies of a single note, sandalwood, as exists in perfumery. It works because, Daniele Moliere the nose, allowed sandalwood to create an axis around which the other notes would interact and allow for those interactions to illuminate and delineate the central note. In Vetyverio I experienced the same kind of development as M. Pescheux takes us on a journey through all that vetiver can be

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The Scent of Hope: L’Eau Verte du Bronx du Sud

Majora Carter, a community activist in the South Bronx in New York City, TED speaker and the woman who is ‘greening the ghetto’

teamed up with an unlikely duo- two French perfumers Bruno Jovanovic and Pascal Gaurin from IFF who created L’Eau Verte du Bronx du Sud (the Green Water of the South Bronx ).The fragrance isn’t intended for personal use; its purpose was create an ambiance of wellbeing at the low-income housing development—the Sister Thomas Apartments.

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New Fragrance: AVENTUS by CREED

The official press release states that Olivier CREED is the nose for Aventus, the new fragrance for men celebrates the House of CREED’s 150th birthday, we have it on good authority that it the House’s heir, 7th generation Erwin CREED that formulated this “Eau de” to Napoloean, the Corsican general who became Emporer of France in 1814

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