The official press release states that Olivier CREED is the nose for Aventus, the new fragrance for men celebrates the House of CREED’s 150th birthday, we have it on good authority that it the House’s heir, 7th generation Erwin CREED that formulated this “Eau de” to Napoloean, the Corsican general who became Emporer of France in 1814
I lathered up the fluffy old badger brush, still redolent of the musky, animalic bristles with which it was made, and the creamy, mild- scented soap [ which can best be described as smelling faintly of both olives and clean babies’ bottoms ] .
Our fathers and our father’s fathers; there is a generational thread of scent that connects us to them as surely as their DNA. As dashing as William Powell, as handsome as Jack Kennedy, they were ‘men’s men” who knew how to craft gold, plant a garden, scare off a rattlesnake and grill a steak
From trips to the soda fountain to the back of a station wagon, reminiscence with us of days gone by but never forgotten. A sharp dressed man from NYC, a Brazilian perfumitsa, and a web designer in L.A.; all share scented memories of their fathers in this chapter… “No place to be ending but somewhere to start.”
Whether they wore a suit and tie or overalls they were our heroes. We waited for their return each night, or watched them get ready for a night on the town. Snapshots of their scents …we close our eyes and they are with us, and even a grown man feels very small. The aroma of crisp white shirts, a Cuban cigar, the smell of hay fields and the unforgettable aroma of Old Spice wafts our way. Close your eyes. Daddy’s home
I met with Frederick Bouchardy, the Creative Director of Joya Studio last summer and previewed two parfum extraits, marking the Company’s first entrée into the world of fine fragrances… FvsS: Parfums Composition No. 1 and Composition No. 6.
