EXCERPTS: The Mainstream Media “Discover’ Natural Perfumery

Although many of us in the global fragrance community have been writing about the resurgence of Natural Perfumery as a ‘lost’ Art for nearly a decade, it it is now a ‘growing’ trend that has reached mainstream media. As our lives have been taken over by increasing isolation, technology (there have been more technologic advances over the the past five years than in the past 5000), and products that are mass produced without soul nor passion, the artisnal movement has been gaining momentum since the year 2000. It will not slow down, that I assure you. To refuse to acknowledge it, is burying your head in the sand.

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NEW FRAGRANCE: Eau de Yosh Parfums Six Degrees of Separation

Ms. Han has done an incredible job of reformulating her original six fragrant oils into something different and exciting and altogether beautiful. I think this shows a perfumer who really understands the architecture which underlies her fragrances and how to successfully alter it. Then again what else would I expect from a perfumer for whom the Chinese character for her name, Yosh, means fragrant. It is clear to me she has a deep connection to her fragrances

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