This idea of building brands on the legacy of scent designers — their especial skill — is something that is epitomized in the strategies of Frédéric Malle. (and precedes the glossies and yes even many bloggers). Malle gave his collaborators one caveat. ‘Let’s find a way not to be copied. ”
Aurelien Guichard has now done three Angel Sunessence fragrances and Dominique Ropion has taken his original Alien and added the two most recent Sunessence versions to that landmark fragrance. Neither of these noses would ever be accused of lacking imagination and the latest 2011 Sunessences show both of them adding memorable riffs to what they have done before.
I’m always looking for ways to improve my morning grooming routine and I thought I’d share some of my more recent discoveries about the products I use before I choose my fragrance. Just in time for Father’s Day.
We know what we will be wafting as we swing into summertime. What we love about summer scents? It’s a great chance to grab a glass of something cold, a trashy book, a tree, a favorite patch of lawn, or a porch swing. Think cooling thoughts.
The question begs: what will they waft?
When Madame Michelyn murmurs “ I DO “ in front of the Divine and family, and forms the French Connection?
When Monsieur Didier –Le-Capable whispers “oui” devant le bon Dieu et tout le monde …hmmm?
I’m sure there are some that would like Guerlain to stand pat and keep to their very successful formula. I’m in the other camp as I have admired the chances M Wasser is taking to try and create a Guerlain for the 21st century.
