Being an American perfumer, I felt less conventional constraints to creativity. Although we study the same classic fine fragrances, our market is so diverse that it allows for a broad range of tastes that stray far from the classics.
This idea of a sensual liquid breathing came to mind when I tried the brand new 2012 Eau de Parfum versions of the two previous Ellie D Perfume releases Ellie, in 2007, and Ellie Nuit a year later. Michel Roudnitska was the perfumer behind the original extraits and he is again composing the EDP versions.
Both chocolate and vanilla can add richness, depth and sometimes unexpected notes to perfumes and don’t have to be boring and bland.
From the start, we decided to target the high end of the consumer market and we decided to produce “luxury” perfumes in magnificent flacons that are collectibles. I think it was the right choice since these consumers are connoisseurs and enjoy high quality
.What I love most about perfume is that all of us perceive it very differently, and it is not a given that two people, even the close perfumista friends, will smell the same fragrance and have the same response to it. Our draw is for the rare chypre Lentheric Tweed
Managing Editor Mark Behnke called it; he noted in his top twenty five best fragrances of 2011 that 2011 was a banner year for quality department store perfumes. According to Woman’s Wear Daily the numbers back it up citing double digit increasese in November and December.
