One of the best discoveries last year was the Australian perfume house of Tommi Sooni. Creative Director Steven Broadhurst and perfumer Brent Schlitter have a very synchronized vision and these two gentlemen create perfume as good as anything found in Europe or North America
In perfume, marketing is perfume’s lifeblood. A fragrance not only needs to resonate, it needs people to know about it. Estee’s hands on approach to giving samples to everyone from Princess Grace on down . My grandfather was the gentleman who helped design, package and market it.
This was my first time being invited to see a perfume laboratory operation and be able to ask all of the science geeky questions which crowd my overheated mind. On a Monday in early July I visited Robertet and learned about fragrant fractions without having to worry about the lowest common denominator.
To celebrate the 10th anniversary of Parfumerie Générale, Pierre Guillaume, CaFleurebon’s 2011 Perfumer of the Decade has created his second new fragrance this year (Corps et Ames Paisante debuted earlier) PG22 DjHenné .
July’s spilled perfume draw theme is British Perfumery. To celebrate the 2012 Olympic Games in London, we salute nine fragrance leaders who were born in Great Britian or live there now
The newest release by Chanel, Coco Noir is meant to be a popular perfume and I mean that with both sides of the popularity blade in play. Like Bleu de Chanel in 2010, Coco Noir is created for the woman who has a few bottles of fragrance on her dressing table. I expect Coco Noir will be the number one selling fragrance this upcoming holiday season and for those not immersed in perfume it will be something they very likely will buy again, it will be popular.
