I’ve often asked myself what would happen if one of the perfumers responsible for many of those fresh and clean fragrances was given the chance to take that style and refocus it through a niche lens. With the new fragrance from Olfactive Studio, Flashback, I think I have my answer.
The internet is primarily responsible for proliferation of new independent perfume houses. People all over the planet can read about and experience fragrances from perfumers that they would not otherwise know about
Jo Malone London has released a new “collection” based on delightfully sweet to spicy treats and desserts. These fragrances, Lemon Tart, Redcurrant & Cream, Elder Flower & Gooseberry, Ginger biscuit, and Bitter Orange & Chocolate; take one or two notes and highlight them with complimentary notes to bring out their beauty.
drom Fragrances and The Color Association of the United States collaborated on a presentation of beauty and fragrance trends for Fall 2013. The concept was “what’s old is new again” and the forecast looks at how traditional colors and concepts are being reinvented.
If you talk to perfume enthusiasts who especially love vintage perfumes, they will often mention that they particularly enjoy the dirty, animalic notes that make these perfumes growl with sexuality. Is it time for their return?
I’ve always been aware of the connection between science and art. When I smell a fragrance I rarely concentrate on the individual notes, instead searching for the structure, base, and foundation that inform its character. For me, being an American perfumer means respecting tradition while not being bound by it.
