Niche Perfume Review: Santa Maria Novella Fieno- The Promise of Better Days

Bill Gillette Photogaphy

Photo by Bill Gillette Photography

My friend who was raised on a three hundred year old dairy farm had this to say about the smell of hay, “Hay is my childhood; it’s the dry smell of winter…bales and bales of hay. Playing in it and seeing how hard they worked in summer’s sweltering heat to bring it in.”

Bird_in_Hand Linda Chamberlain

Bird in Hand by Linda Chamberlain

This week everything stopped. I found myself searching for some peace of mind, and I knew where to find it. I gently pulled Santa Maria Novella Fieno from my dresser, and realized that this little slip of a fragrance that was made so very long ago, in 1886, turned a glum day into a peaceful one. I’ve been wearing it all week long.  Fieno feels like wearing a piece of scented antiquity. Farmaceutica di Santa Maria Novella, located in Florence was founded in the 13th Century by Dominican Monks, and is one of the oldest apothecaries in the world. Lucky for me its sister store on Lafayette Street in NYC is one that I can easily get to. Although I have the cologne, I recently learned that Fieno comes in a triple extract, and was excited to try it in this concentrated form.  Fieno’s top and heart is a mix of citrus, myrtle, rose, and lavender.  Its overall gist is subtle dry, aromatic, and has a slightly sweet gentle herbaceous and floral quality. The triple extract also holds the same description above, but there is a nutty sweetness to the extract that gives it more depth and fat, along with longevity I might add. Its dry down of hay, sandalwood, vetiver, benzoin, and vanilla brings is calming and pleasant, a fine end to an incredible journey.

birds nest

Fieno’s strength also lies in its timeless delicacy.  A quality that conjures up thoughts of childhood, of how children are and the way they discover the world, and the way they experience things for the first time like holding a tiny bird in their open hand or making a wish, or going to the theater for the very first time. Today on a field trip with my son, a little girl ran up to me and told me that she had a thought that doing nothing is impossible, no matter how she tries to do nothing, she is still doing something, something is always happening. She expressed this with such a wide smile, her head was somewhat tilted back as she looked at me. A single thought can be such a playful and happy revelation for a child.

There is no denying the powerful connection between scent and memory, and today, somehow Fieno made the present and the future seem promising – again.

Valerie Vitale, of Soliflore Notes, Monthly Contributor

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17 comments

  • This is a poignant and appropriate piece for this week indeed
    My thoughts turned to Newtown and I am wondering if that is what you were thinking
    I just gave my little girl another hug
    I am not familiar with this perfume but I will search it out

  • Fieno ~ Hay, I love the smell of Hay and I look forward to smelling it during the harvest season. One of my favorite hay fragrance is L’essence de Mastenbroek Eau de Polder Extrait de Parfum as it also brings back memories of vacations as a young girl.

  • Way too much help from a grandchild, was so excited to see some math problems that while I was out of the room answered and hit enter 🙂 The above statement certainly got my attention. Will have to check this out.

  • Dear Valerie, this was a lovely post, so eloquently combining the worlds of loss and love and perfume. Maybe because it is in times like this we appreciate more what is precious, like our children, or even if it is sometimes found in a bottle. Thank you for informing me of their shop on Lafayette. I will be going in soon. They even have a product line for cats and dogs!

  • Thank you for writing this. I had that same feeling, like everything stopped. I kept up with my duties and responsibilities, but my heart was not there. The only time I felt whole this past week was when spending time with my daughter- then, I felt “normal.” I’m glad to know that others also sought solace in scent. I have to check this one out, it sounds so beautiful. And I love the little girl’s revelation. Thanks for offering some light to brighten the darkness,

  • Thank you for this achingly beautiful review. Our granddaughter was here yesterday – she’s 9 – and I was so grateful to be able to just be with her and listen to her living her life! This review gives me hope for better days!

    xoxoA

  • I love the lyricism that sometimes colours the articles about fragrance. It is so appropriate. I wish it was more often! Thank you and merry Xmas

  • That little girl was wise beyond her years! Anyone who has ever struggled to “still their mind” knows that even nothing is something. I too found my unconscious thoughts wandering into darkness and despair this past week and struggled to find even a spark of light. But it’s really important to notice, see and hold small moments of beauty. Thanks for your lovely thoughts about Fieno.