New Perfume Reviews: Azzedine Alaïa Alaïa Paris and Jo Malone Mimosa & Cardamom (Marie Salamagne) + Enigma & Grace Draw

Marie salamagne

Marie Salamagne of Firmenich

One of the great pleasures in spending so much time in the scented world is watching promising young perfumers creating both mainstream brief-led client work and more idiosyncratic, personal formulae that perhaps reveal more detailed intent and desire. I’m going to do something a little different in this piece and discuss two beautiful scents both created by Marie Salamagne, a dynamic and intriguing perfumer whose work I have been following. One is the enigmatic Alaïa Paris, Azzedine Alaïa’s debut scent that launched in June and Mimosa & Cardamom, a graceful must-have new scent from Jo Malone London launching in September.

Marie Salamagne was born in 1977 and originally set out to be a doctor like most of her family before her; her mother and father were both anaesthetists, but she was distracted and diverted into perfumery. She trained at the ISIPCA in Paris, spent time at Charabot and has been at Firmenich since 2001. I was surprised and delighted to find she had created Kenzo’s bizarre and vastly underrated Tokyo (2007), a scent of pulsating city lights seen through ginger, grapefruit, shiso, nutmeg, red pepper, clove and guaiac wood. She worked on some of the Replica fragrances for Martin Margiela (in collaboration with Jacques Cavalier) and created the stunning Atelier des Ors helmed by Creative Director Jean Phillipe Clermont  including Lune Feline, one of the most purring, persuasive vanillic orchid saturated gourmands I’ve sampled in a long while.

Azzedine Alaia and Jasmine Ghauri Patrick Demarchelier 1991

Azzedine Alaia and Jasmine Ghauri Patrick Demarchelier 1991

It is surprising to think that Alaïa Paris is Tunisian designer Azzedine Alaïa’s first foray into the world of designer fragrance after decades of influential design work in the rarefied, secretive world of haute couture. Despite huge critical acclaim he has always chosen to do things his own way, discreetly, behind closed doors with the occasional flash of temper and diva-dom.  His essentially monochromatic palette with pierced detailing, animalic passions and vital cling has barely shifted over the years yet this of course has added to his longevity, clientele loyalty and only augmented his signature artistry.

Azzedine Alaia perfume cafleurebon

Alaïa Paris  Parfum  (TSF)

Alaïa Paris was created by Marie in collaboration with Beauté Prestige International after a precise consultation period. Azzedine Alaïa had a specific motif in mind, a “smell of cold water splashed on burningly hot whitewashed walls.” A Tunisian childhood memory perhaps. Marie worked closely with Alaïa, his design team, photographer Paolo Roversi and Martin Szekely who designed the beautiful black glass flacon decorated in incised motifs echoing the laser cut leather of Alaïa’s cult collections. The gold cap resembles a spool of fine-spun golden thread.

Groninger Museum in 1998 Azzedine Alaia  Exhibit

Groninger Museum 1998 Azzedine Alaia  Exhibit

It does smell intensely smooth and cold, controlled and perfectly finished. There are some described notes of generic pink pepper, freesia, peony, animal notes and musks but these are by the by. They are undetectable and this is the point. Much has been made of the fragrance’s coherence and the inability to actually distinguish notes. This was intentional. Alaïa, Salamagne and BPI wanted a scent whereby no one note that resonated above another.  During the developmental stage, if any one note was more discernable than another, the mod was then marked, honed and reworked.  On skin it has a mineralised consistency I find incredibly comforting. It wears deliciously close, appropriately for the so-called ‘king of cling’. As with many things in life, the purity of simplicity is one of the hardest things to achieve but ultimately one of the most rewarding. Alaïa Paris is a rare designer perfume with gravitas and careful elegance.

mimosabouquet

Mimosa Bouquet TSF image

After her surprisingly successful marmalade and smoke mash up of Incense & Cedrat recently for Jo Malone London, Marie Salamagne has turned her mind to mimosa with fabulous and addictive results. Mimosa is a very French note, the essence of fluttering breeze-strewn, southern coastal summer roads.

mimosa and cardamom jo malone ad

 Model Kamila Hensen Mimosa and Cardamom Ad courtesy of Jo Malone

The fluffy yellow blooms are like chick-down and hold their scent close as if reluctant to share their creamy allure. As soon as you spray Mimosa & Cardamom you feel wrapped in correction, comfort, a sense of belonging to yourself. There is an instant boho throwback spice vibe to a thousand kitchens, a deliberate seventies paisley swirl of cardamom and milky korma. It is done with a precise and gentle touch. Cardamom can be a thuggish note, punching and kicking its way through formulae as it tries to find a settling place. But Marie has simmered the spice in a broth of lacteous musks and powdered amandine heliotrope and the occasional oily, sharp edge has been melted away.

JMLtownhouseMClaunch

Jo Malone Launch of  Mimosa and Cardamom, London

It is a lush and comforting scent with a cashew nut butter vibe. The mimosa opens up about five minutes in, like a sun yellow lamp bulb slowly warming up in a room alive with dust motes and sleepy evening folk wrapped in shawls and battered quilts. Perhaps a vase of tumbling mimosa is standing quietly in a rough-hewn vase in a shadowed corner, diffusing its pale light into the delicious cardamom debut.

Talitha

Talitha (and Paul) Getty Marrakesh icon of Boho 1960s chic: Photo by Patrick Lichfield 1969

The damask rose lends the composition its rather swooning boho insistency, a romantic Talitha Getty Moroccan rooftop affectation that makes it privately striking rather than a room clearing bore. It’s love at first sniff.

marie salamagne firmenich

Marie Salamagne

With both Alaïa Paris and Mimosa & Cardamom Marie Salamagne has demonstrated a beautiful ability to handle complex and subtle materials with lightness, dexterity and imagination. Both fragrances share a subtle sense of exquisite finish; the notes and effects are expertly blended, flowing in and out of focus with ease and calm.

alessandra ambrosia azzedine alaia

Allesandra Ambrosia in Alaïa  (photo byWill Davidson for Russh 35)

The Alaïa barely ripples with facet yet is immensely affecting, a little bleak (which I love..) but cut and fitted to skin with precision and care to form. There is oddity and aloofness but this is perfect, too many scents these days aim to please at first sniff. Marie’s lovely piece for Jo Malone is also cool and collected, a grown up, offbeat essay in unctuous mainstream wearability. But executed with a dreamy moreish patina that gets better and better as the scent warms on the skin. I love both these delicious sophisticated perfumes and have been wearing them endlessly, often together. Marie Salamagne is a lovely talent, watch for the name.

The Silver Fox, Editor and Editor of The Silver Fox

Disclosure – Bottles of Alaïa Paris and Mimosa & Cardamom my own

We have a 10 ml decant of EITHER Alaïa Paris OR Jo Malone Mimosa & Cardamom for a registered reader in the US, Canada or EU. Please leave a comment with what appeals to you about  either of both of these fragrances, if you were familiar with Marie Salamagne before TSF reviews, where you live and your choice of perfume should you win. Draw closes 8/13/15

We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume

 

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26 comments

  • fazalcheema says:

    I am intrigued by Alaia because it is a fragrance of contrasts. In addition, this has some animalic elements which i would enjoy. I had not heard of Marie Salamagne before TSF review. My choice will be Alaia. thanks for the draw. I am in the US.

  • madeleine gallay says:

    Fascinated with Alaia – the fragrance. I do know how exacting he is, to say the least, and that he resisted the lure of perfume for decades. That he would agree to this now is very exciting. I would love the pleasure and sensuality of this. Azzedine, of course.

    Thanks, USA.

  • I haven’t tried many mimosa scents, and so I’d love the chance to try Mimosa & Cardamom. I’m also intrigued by the cashew nut butter vibe! Thanks for the draw, I’m in the US.

  • it is always great to learn about a new perfumer especially one as talented as Marie Salamagne who is so versatile. I own incense and cedrat and it is a fabulous fragrance from Jo Malone.
    Since I am a huge Jo Malone fan I would love to win the mimosa and cardamom. I live in the Usa

  • It was a difficult choice, but I think I would like to try Jo Malone Mimosa & Cardamom. I love fragrances that are warm and comforting but have a hint of spice as well. I hadn’t heard of Marie Salamagne; considering I am pretty new to the world of perfume I’m not as knowledgeable as many Cafleurebon readers. I live in the US

  • This is such a difficult choice! They both sound wonderful, but I would choose the Alaia Paris since I don’t know that I would ever get another chance to sniff such a piece of art. I am in the US, thank you.

  • I’m intrigued by Alaia! I did not know that Marie Salamagne created Atelier des Ors Lune Feline – a new favorite that I’ve been sampling! Marie Salamagne is so diverse! I would love to try Alaia the fragrance. I am in the U.S. Thank you!!!

  • Jennifer Witt says:

    I was not familiar with Marie Salamagne before this TSF review, so it was interesting to read about her here. These two scents sound so different from one another, it’s amazing they were concocted by the same imagination! I live in the US and should I win I’d pick Jo Malone Mimosa and Caramom.

  • Very nice review. I suppose, that all 3 are fantastic perfume. But I think I would chose Alaïa Paris. I had not heard of Marie Salamagne before this review. I live in Europe. Thank you. 🙂

  • Alaïa’s perfume sounds like an enigma, and I am helplessly intrigued by this homogeneous, reticent scent. However, I loved the Mimosa & Cardamom review too, a buttery and delicious floral sounds perfect to cuddle on the sofa with (and a cup of tea) at the first signs of fall.
    So far, I have only been familiar with Marie Salamagne’s work for Jo Malone.
    I live in Canada and my choice of perfume would be Alaïa Paris (sorry, Mimosa & Cardamom!).

  • I do so love Jo Malone fragrances and I have never experienced or heard of Alaia’s work.I also have never heard of Marie Salamagne before the TSF reviews. I must say the Mimosa and Cardamon makes me feel that it must be so unusual.I adore Cardamon as a spice in any form and simmering away in a broth of Musks seems to be very magical.To say ” like a sun yellow lamp bulb slowly warming up in a room” is exactly how I feel about Mimosa. What a wonderful description! Thank you for this review and the draw. I would choose the Mimosa and cardamon perfume.I am a registered US reader

  • Thank you for the reviews and draw! I was not familiar with Marie Salamagne before, so I would never have connected these seemingly disparate fragrances. The elegance of Alaïa Paris sounds lovely but kind of intimidating: that smooth haute couture vibe draws attention to the perfection–and imperfections– of the wearer. Mimosa and Cardamom sounds more my speed. Nutmeg and Ginger is a favorite, and cardamon is a favorite spice, so it sounds like something that would wear well on me. I love the pictures too!

    USA I’d choose Mimosa and Cardamom

  • “As with many things in life, the purity of simplicity is one of the hardest things to achieve but ultimately one of the most rewarding. Alaïa Paris is a rare designer perfume with gravitas and careful elegance” TSF’s did it again !!!
    His words persuade me that Alaia Alaia must be an exceptional perfume creation and I would love to try it.
    This is the first time that I am reading about Mrs. Marie Salamagne in dear TSF’s review.
    I am a registered reader in EU.

  • Alaïa sounds interesting because it seems hardly describable, an entity in itself. Mimosa & Cardamom would be the one I’d chose though because I love a well crafted mimosa. I wasn’t familiar with Marie Salamagne before. I live in the EU

  • “It does smell intensely smooth and cold, controlled and perfectly finished. “, Alaïa Paris sounds amazing.

    “As soon as you spray Mimosa & Cardamom you feel wrapped in correction, comfort, a sense of belonging to yourself.” Jo Malone Mimosa & Cardamom also sounds great.

    My choice is Alaïa Paris.

    I am registered reader from the EU.

    Thank you for this opportunity. Wish you all the best!

  • I am both a Jo Malone junkie and a seventies girl and the “instant boho throwback spice vibe to a thousand kitchens, a deliberate seventies paisley swirl of cardamom and milky korma” of Mimosa & Cardamom appeals to me. Before TSF’s review, I was familiar with Marie Salamagne in that I own Cologne Intense Tuberose Angelica, Incense & Cedrat and Silk Blossom. I live in the US and would love to try Jo Malone Mimosa & Cardamom.

  • Hello,

    Marie Salamagne is truly talented. Thanks for capturing this in two different ways. The Jo Malone appeals to me wildly, because I have some at home to layer with, but…I think if I had to choose, I’ve fallen for the description and the bottle design of the Alaia…I wasn’t familiar with Marie’s name, but of course know the Replicas as well as Tokyo. I remain…A fan! And I’m in the US.

    Thanks!
    Deb

  • “It’s love at first sniff,” writes the Silver Fox when describing Marie Salamagne’s contribution to the Jo Malone line with her creation of Mimosa and Cardamom. And indeed, after reading how the mimosa opens up “…like a sun yellow lamp bulb slowly warming up in a room alive with dust motes and sleepy evening folk wrapped in shawls and battered quilts,” I was smitten! This evocative rendering of a Moroccan boho sensibility that is grounded in a “cashew nut butter vibe” and enveloped in a damask rose intrigues me, and I would love to try it! I had not heard of Marie Salamagne until this review, but I will certainly keep my eyes and ears open for more news of her now. I am a registered reader in the United States.

  • I’d love to try the Alaia, it sounds close to the skin and comforting in this manner. I had not yet heard of Mire Salamagne, but i don’t think this will be the last I hear of her. I’d love the chance to try Alaia, Thanks, i’m in the US.

  • I love the real mimosa so much, but have never found a perfume that carries that note that I like much. I would enjoy seeing Jo MAlone’s take on it. Cardoman seems an odd note to add, but I’m willing to give it a try! Thanks for the introduction to this perfumer. USA>

  • Marie Salamagne is a future shining star amongst the 00s generation of perfumers. I love her works for Guerlain – two of Aqua Alegoria collection, Figue Iris and Mandarine Basilic, as well as Ambar for Jesus del Poso and So Elixir for Yves Rocher, which are understated, but memorable. At least to me they are.
    I am pretty inspired by the review of Alaia and Jo Malone’s fragrances. Right now, I am craving something more like the evaporating water from the whitewashed stone walls of Alaia, though I am a true devotee to cardamom fragrances. I chose Alaia, if I win.
    I am in Bulgaria (EU). Thank you for the chance!

  • I’m very intrigued by the Alaia fragrance as I have been a long time fan of their fashion! The animalic notes I would enjoy, so Alaia would be my choice and I live in the US. Thanks for the draw! 🙂

  • I love the lightness and freshness that both scents produce. They both sound like winners to me. The Jo Malone interests me a bit more. I love both mimosa and cardamom and think they would make a beautiful combo. That would be my choice. I haven’t been aware of Marie until now. I’m in Canada and thank you for the draw!

  • Wow great article! The Jo Malone ones sounds incredible to me. I love mimosa and Jo Malone always brings out quality. That’s my choice. Canada

  • Greetings,
    I to am a Jo Malone kind of gal. Love her scents and have for years. To be honest it was the name ALAIA that first grabbed my attention. Which then led me to a rather lengthy research into this scents creator, her reasoning, and choices which led to the creation of ALAIA. I’m very curious as to the actual scent on my own skin. I can imagine it’s scent just from the name i imagine; intense sometimes soft sometimes but always beautiful all the time
    USA

  • Claire spriggy says:

    The mimosa and cardamom sounds divine and would be my choice. I’m not sure I’m familiar with mimosa but I love the idea of it’s creaminess and those lactaceous musks! Didn’t realise there was also rose in there, bonus!! I hadn’t heard of this perfumer but will be sure to look out for her work in the future. I’m in the UK and thanks for the chance Foxy.