New Notes x Jovoy Paris Cherry Prosecco
A collaboration between the Italian perfume house New Notes and the Parisian perfume retailer, Jovoy, Cherry Prosecco is, simply put, the scent of frivolity itself. The idea for the collaboration is based around the two camps’ shared cultural heritage for sparkling wine – prosecco from Italy and champagne from France – but the fizzy, boozy concept that binds them is given a moreish twist with a dash of the titular cherry.
L-R: Francois Henin, founder of Jovoy Paris & Erik Minati founder of New Notes Portraits are used courtesy of Jovoy Mayfair.
After having simply existed through the deluge of cherry fragrances of the last couple of years, I appreciate it could be hard to get overly-jazzed by the news that, “hey, there’s another one you need to smell”, but in reality, New Notes X Jovoy Paris Cherry Prosecco is a bit different; a super fun, white floral fragrance that presents as a frizzante cherry. Incidentally, I recall that the brand turned a similar trick with one of their previous 2025 releases Pistachio Latte, which used similar floral notes to (in a way) de-gourmandize and elevate what could have easily just been a sweet and milky, nut-tinged syrup of edible ingredients.
Photo by Oli©
There’s a tuberose, jasmine and gardenia-adjacent bouquet that slowly opens up to define the heart of Cherry Prosecco. What at first is plump with cherry and effervescent with a very life-like breath of champagne notes and a hint of red wine, soon becomes a crew of fleshy florals that are bolstered with musks and thickened with a slight dose of vanilla. The almond facets that are often front and centre in a cherry accord are either buried somewhere or ignored altogether and the perfume celebrates more of the bold touch of red that a rich cherry syrup would deliver to a bubbling glass of prosecco.
New Notes x Jovoy Paris Cherry Prosecco
Cherry Prosecco is a carefree composition that revels in its relative simplicity because… well… it’s just trying to be fun, light hearted and memorable. Plus, there’s more than enough ‘proper’ perfume expertise incorporated to make sure that it pops, fizzes, evolves and performs properly and by being so rounded, enticing and cherry red it succeeds in creating more of an aura of the fruit itself. In smelling it and wearing it, it has served as a timely reminder that perfume (and writing about it) doesn’t always have to be overly wrought and complex, it can be straightforward and uniquely stylised so that it delivers a bolt of pure confidence.
Notes: cherry, champagne, red wine, tuberose, white flowers, jasmine, vanilla, amber, musk, patchouli
Disclaimer: a sample of Cherry Prosecco was provided by Jovoy Mayfair.
Cherry Prosecco is an exclusive collaboration between New Notes and Jovoy and as such is only available at Jovoy stores in Paris, London, Qatar, and Dubai.
–Oli Marlow, Senior Contributor
All imagery used courtesy of New Notes unless otherwise noted.
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