MILANO FRAGRANZE logo© courtesy of MILANO FRAGRANZE
Scents of place. No one born and bred in a city can walk the streets, enter a building, see a garden, attend a concert and not want to bottle each story. Creative director Alessandro Brun, best known for Masque Milano, has done just that with the new MILANO FRAGRANZE, eight distinctive fragrances, previewed to a select group of perfume lovers around the world via Google Meet on June 24, 2021. The inaugural line was created by four women perfumers.
I have traveled to Milano for Esxence and attended the launches of Masque Milano L’Atessa, Romanza, and Tango. I was so busy at the vendors’ stalls that I didn’t have time nor did I study the rich history and sites of Milan (including the oldest church Milan Basilica originally built in Roman Times of 355 A.D. and the first shopping center Galleria Vittorio Emanuele II completed in 1865). Michelyn Camen, Editor-in Chief
Alessandro Brun creative Director and Steven Gavrielatos
Prior to the Google Meet, ÇaFleureBon Video Content Journalist Contributor Steven Gavrielatos of Redolessence interviewed Alessandro via ZOOM early this week and Alessandro discussed the origin story of each fragrance as Steven spoke about his first impressions.
Spoiler: These are the four favorites of both Steven and Michelyn:
MILANO FRAGRANZE NAVIGLIO: As Alessandro told Steven, every Italian fragrance line starts with at least one great cologne! NAVIGLIO suggests the working-class men washing their clothes in the canal. With notes of lavender, bergamot and vetiver, this wears more fresh citrus then soapy. (Michelle Moelhausen)
MILANO FRAGRANZE BASILICA: Incense and labdanum capture the mystical aura of this holy place but is surprisingly not “churchy —offset by balsamic, pine nuances and candle wax. (Violaine Collas)
MILANO FRAGRANZE LA PRIMA: Opera- a subject Alessandro Brun knows well. In LA PRIMA he imagined a young lady wearing red lipstick and a fur stole attending her first opera. Her beauty sets her apart from the wealthy older women in the balcony. LA PRIMA is a profusion of sensual flowers: Jasmine, Orange Blossom and Osmanthus take center stage. The Fur accord is created using Vanilla and Ambergris. (Violaine Collas)
Photo by Editor Ermano Picco© Il Bacio at the Pinacoteca di Brera
MILANO FRAGRANZE BRERA: Every fragrance collection needs an outstanding rose/patchouli perfume and this one is exuberantly spiced with saffron. In 2015, I went to the Pinacoteca di Brera Museum just so I could see the famous painting Il Bacio by Francesco Hayez. Wearing MILANO FRAGRANZE BRERA, I imagine the couple stepping out of the painting and coming to life when the museum closes to the public. (Violaine Collas).
Be sure to watch the entire video. Learn about MILANO FRAGRANZE GALLERIA with its powdery iris opening and leather base. CORTILE (meaning courtyard), a coffee scented jasmine, DIURNO, a Fougere with a twist of Amaretto and DERBY, an exhilarating floral with tuberose, galbanum and musk.
Representative photo from MILANO FRAGRANZE collage by Michelyn
Thanks to MILANO FRAGRANZE we have a VERY special draw of one bottle AND a discovery set for a registered CaFleureBon reader in the EU, UK and USA ONLY (if you are not sure if you are registered click here (you must register on our site or your entry will be invalid) and Redolessence subscriber. To be eligible please leave a comment ON THIS SITE with what you enjoyed about Steven’s YouTube reviews, which you should choose should you win and why, where you live by 6/30/21. Winner will be announced within ten days after.
YOU MUST SPECIFY A PERFUME YOU WANT TO WIN OR YOUR ENTRY IS INVALID
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