photo in Women's Wear Daily
Fashion icon Karl Lagerfeld is no strange to fashion, but has not put his name to many fragrances (Kapsule were three unisex scents in 2008).
That will now change as Karleidoscope’will debut in Europe October 11.
Words cannot describe his new fragrance said Lagerfeld, “A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe". I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I don’t want to be too technical about the fragrance. I prefer a sentimental approach,” he told WWD. Givaudan’s Christophe Raynaud, was chosen to creat the jus.(Editor's note: Orpur® is a special collection of more than 50 pure naturals from Givaudan ).
The bottle design resembles a kaleidoscope where Lagerfeld's silhouette can be seen multiple times. Not enough Karl? The stopper is his silhoutte.
Since most of Lagerfeld's fashion and accesories are created for women, Karleidoscope targets "women aged 30 and older, who are 'urban, arty and creative' according to a Coty spokesperson.
Photo IMG
Italian Model Bianca Balti , (who was born in 1982), is featured in Karleidoscope’s advertising campaign, and if her face looks familiar to fashionistas, it's because she is a catwalk regular for Chanel (by Mr Lagerfeld) Etro, Dolce & Gabbana and Armani Prive.
For perfumistas, she recently appeared in Davidoff's Cool Water ad.
According to WWD, the eau de parfum will come in 30- and 60-ml. sizes, which are to retail in Europe for 39 euros, or $52.05 at current exchange, and 63 euros, or $84.10, respectively.
–Michelyn Camen, Editor in Chief
Editor's Note "When I read the advertising images of most of the perfumes, the portraits of these women or these men puzzle me. What are they talking about? What smell has this perfume? These two questions cancel themselves out naturally. Very often these same models are the icon of a watch, a pair of glasses or clothes. In fact, I learn nothing; I do not dream…-Jean Claude Ellena (from my interview with him 2008)