Image of Memoize London Aurora by Karl
Founded in 2018 by Holly Hutchinson, Memoize London is a luxury British Perfume brand which produces fragrances that focus on inclusivity and sustainability. The multicoloured range of flacons with hand carved wooden caps are eye-catching and communicates the message of the brand purposefully. This year Memoize London celebrates its 6th year anniversary, and the most recent releases were showcased at 2024’s Esxence in Milan. Of those Memoize London Aurora became my favourite because it is a scent which plays with a multitude of aspects and acts as an olfactive kaleidoscope.
Memoize London founder Holly Hutchinson image via the brand.
I enjoy uplifting smells which vary from ethereal to fruity to mineral and Aurora captures these aspects in a way that is addictive and works as a stunning second skin. The colour scheme of mint green and flushed pink brings across the other worldly tonality. This fragrance has a cosmic quality to it as if one is experiencing smelling an alien world of fruits and flowers. Sea air is mixed with milky gourmand goodness.
Image Unsplash
Memoize London Aurora is a perfume which makes me smile, relaxes and uplifts. It is not a bomb of synthetic molecular notes and there is no huge dose of cashmeran. Rather it sits close and creates an intimate scent bubble. The ingredients are carefully selected to create a seamless aura and one feels captured by it. Whilst the brand list top / middle / base notes I find that they intermingle from the very start. As such my senses whirl around and I enjoy this experience greatly.
Delving into Memoize London Aurora we discover bergamot, marine notes and then the trio of pineapple, rhubarb and melon. Jasmine brings a lush quality and cypress as a slight verdant touch. The depth comes from an amber accord, vanilla, sandalwood, musk and cedarwood round Memoize London Aurora off.
Karl Topham, Senior Editor
Notes: bergamot, marine notes, pineapple, rhubarb, melon, jasmine, cypress, amber, vanilla, sandalwood, musk, cedarwood.
Disclaimer: Bottle of Memoize London Aurora sent to Karl; opinions are his own.
Image of Memoize London Aurora courtesy of the brand.
Thanks to Memoize London we have a 100 ml bottle of Memoize London Aurora UK & EU Only or have an address in the UK or EU. You must register or your entry will not count. To be eligible, please leave a comment saying which note intrigues you most based on Karl’s review and where you live. Draw closes 08/21/2024.
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