Matiere Premiere Radical Rose, Encens Suave, Bois d’Ébène (photo: Despina Veneti©)
It’s been a year since Senior Perfumer Aurélien Guichard (known for his beautiful creations for Robert Piguet, Bond No. 9, Thierry Mugler, Narciso Rodriguez, Issey Miyake and Gucci, among others) launched his own fragrance brand Matiere Premiere, motivated by the wish to showcase iconic natural ingredients of the finest quality – in his own words, “make the ingredients visible”. His first six fragrances – Neroli Oranger, Cologne Cédrat, Parisian Musk, Santal Austral, Encens Suave and Bois d’Ébène – were constructed so as to unveil various aromatic facets of each one’s respective star raw material: Tunisian orange blossom absolute, Italian citron oil, Peruvian ambrette seed, Australian sandalwood oil, Somalian incense resin and Paraguayan guaiac wood oil; his latest fragrance, Radical Rose, is a tribute to the emblematic May rose of Grasse, and, according to the brand, includes the highest concentration of rose centifolia absolute.
Takasago Senior Perfumer Aurélien Guichard, founder/perfumer of Matiere Premiere (photo courtesy of Matiere Premiere©)
Born and raised in the Grassoise valley, in a family of a long tradition in perfumery (his ancestors were cultivating flowers for the fragrance industry, while his father is none other than the renowned Master Perfumer Jean Guichard, Director of Givaudan’s Perfumery School), Aurélien Guichard’s choice to found a brand dedicated to noble raw materials seems as natural as his palette for Matiere Premiere. All seven scents shine with the radiant quality of their natural ingredients, as handled by a talented, self-confident perfumer who knows when to add some unexpected touches to resplendent aromatic harmonies. My choice of the “three you should be wearing” was mainly made with the winter season in mind; I enjoyed all seven fragrances, either wearing them individually or exploring their great layering potential.
Matiere Premiere Encens Suave (photo/digital effects: Despina Veneti©)
Encens Suave (2019): Aurélien Guichard’s idea to create a different, “addictive and carnal” incense-centered fragrance, was translated into a balmy, resinous scent with a distinctive, grown-up gourmand character. Tears of spicy, coniferous and highly aromatic Somalian incense construct the core of the fragrance, but – rather than lit and fuming – they feel infused in splendid Laotian benzoin (lactonic, dulcet-toned) and Spanish labdanum (leathery, ambery). With the emphasis placed on the main ingredient’s sensuality, Matiere Premiere Encens Suave is certainly no cathedral incense scent; however, the fragrance’s sensuousness does communicate a certain mystical dimension, alluding to the incense’s eternally dual nature. The first aromatic layer of balsamic goodness meets a second, sophisticated gourmand one, combining inviting Madagascar vanilla and energizing coffee from Venezuela. The mellow smokiness of the incense blends with the toasted aroma of Arabica coffee beans, while the aphrodisiac vanilla melts into the sweet resinousness of the balms and oils, adding a delicious, modern twist to a composition built around a raw material “as old as time”.
Officially listed notes: Incense, Benzoin, Labdanum, Coffee, Vanilla.
Matiere Premiere Bois d’Ébène (photo/digital effects: Despina Veneti©)
Bois d’Ébène (2019): Guaiac wood is an ingredient that mesmerizes me: its complex olfactory profile combines intense smokiness and balsamic sweetness, along with fascinating undertones that range from citrusy to rosy, and from honeyed to lactonic. In Matiere Premiere Bois d’Ébène this precious aromatic wood shines – in all its dark charm – right from the start, as the fragrance’s indisputable protagonist. Mr. Guichard wisely chose to showcase his star raw material in a “dark, ambery wood” composition, highlighting its multifaceted olfactive properties with the use of some other exceptional naturals. Indian cypriol contributes mystical, rooty and oudy smokiness, while Indonesian patchouli provides a deep layer of grounding earthiness (with hints of tobacco and chocolate). The ambery/woody facets of the guaiac are enriched with a proper amber accord (discreet enough to compliment the vanillic woods without antagonizing them), as well as Brazilian cabreuva oil, whose characteristic woodiness of sweet, nutty and floral nuances is that extra touch that makes an already sensuous, highly enjoyable composition truly intriguing.
Officially listed notes: Guaiac Wood, Juniper, Cabreuva, Cypriol, Patchouli.
Matiere Premiere Radical Rose (photo/digital effects: Despina Veneti©)
Radical Rose (2020): In 2016, Mr. Guichard started growing his own organic May roses in Grasse, resulting in the production of his very first batch of rose centifolia absolute last year. As you may know, this precious raw material is a dense, viscous liquid of intense, concentrated rosiness; reconstructing an actual blooming rose requires a skilled perfumer breathing some air back into the absolute. In Matiere Premiere Radical Rose, the flower’s freshness and intrinsic fruity/lemony undertones are aptly reinstated (my guess, with geranium, citronellol, a hint of fruits and airy musks or cashmeran). The perfumer further succeeds in his creative goal to highlight the “bright, spicy facets” of the rose, as well as enrich it with “dark, woody nuances”. Hay-like saffron beams illuminate the flower and Jamaican pimento berries add their clove/cinnamon/nutmeg-like spiciness, with the suede-leathery Andalusian labdanum acting as the composition’s catalyst: its synergy with the Indonesian heart of patchouli makes for an elegant woody base, while its alchemy with the emerging vanilla creates a long ambery drydown. This is rose de mai dressed in its most glowing amber costume, transformed from dewy ingénue to voluptuous charmer…
Officially listed notes: Rose Centifolia, Pimento Berries, Saffron, Labdanum, Patchouli, Vanilla.
Disclaimer: I’d like to thank Matiere Premiere for my Custom Set of 6, plus the 6ml flacon of Rose Radical. The opinions are my own.
– Despina Veneti, Senior Editor
Matiere Premiere Custom Set of 3 (photo courtesy of Matiere Premiere©)
Thanks to the generosity of Matiere Premiere, we have a draw for a Custom Set 3 containing three 6ml flacons with spray caps of Encens Suave, Bois d’Ébène and Radical Rose (value: 80€), for one registered reader in USA, EU or UK. You must register here or your comment will not count. To be eligible, please leave a comment saying what you enjoyed most about Despina’s article, if you are familiar with Matiere Premiere fragrances and/or Aurélien Guichard’s work, which of the three appeals to you most and where you live. Draw closes 11/28/2020.
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