Juliette Has A Gun Pear Inc Lifestyle Photo by Olya Bar
In the beginning, there was a fruit with mysterious curves and invigorating properties: a delicious taste and a juicy aroma. A bite into its succulent flesh is a … wait, I’m not talking about the apple and the serpent here. I got pears on my mind. The playful, fun, flirtatious scent of pears is perfectly in tune with Romano Ricci’s recent direction for Juliette Has A Gun – Pear Inc.
Juliette Has A Gun Pear Inc Poolside by Olya Bar
I have been a big fan of the brand ever since I laid my nose on Lady Vengeance years back. Then came the obsession with Citizen Queen, Mad Madame, and Midnight Oud, and in between it all, I went through a few bottles of Not a Perfume, one of the pioneers of the Ambroxan-based, second-skin type of fragrance movement. In the last few years, the brand’s direction has drastically changed its course. All the darkness has been vaporized as if you took the real gun and replaced it with a plastic pink water gun, harmless and promising to be nothing but fun and I do love the new direction! Pear Inc is your gal if you are craving that fresh out of the shower, shampoo-like feeling.
Juliette Has A Gun Pear Inc by Olya Bar
There is a candy-like sweetness that blasts from the start and makes me think of caramels I would often enjoy as a kid. After about half an hour, it loses the sweetness and slowly reveals the comforting musky heart. It’s cuddly, a bit laundry-like, and feels extremely good. The last stages are all dedicated to Ambrettolide, which is part of the Macrocyclic musks and is one of the finest available; this is the molecule that gives Ambrette seeds their murkiness. An extremely fine macrocyclic musk of great diffusion and power, this a close analog of the musk that occurs naturally in Ambrette seed oil. It increases the diffusivity of fragrances in which it is incorporated and has a faint, floral-musky, sweet and pleasant odor of lactone.
Now, if you have been in the fragrance industry for a while, you probably know about the Fifi award, but if you are new to the scene, here is the scoop.
Juliette Has A Gun Media Campaign Courtesy of Juliette Has a Gun
Known as the ‘Oscars’ of the fragrance industry, the 30th annual Fragrance Foundation UK Awards 2022 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration to coincide with The Fragrance Foundation UK’s 30th Anniversary. The event was hosted by TV presenter Natasha Kaplinsky, Chairman of The Fragrance Foundation UK Annalise Fard, and its CEO Linda Key Jackson. During the evening, recognitions were given for the great innovation and creativity within the fragrance industry. The last 12 months have proved extremely encouraging and positive for The Fragrance Foundation UK as they have welcomed many new companies as members, from retailers to suppliers and companies working to support the wonderful world of fragrance. Juliette Has A Gun Pear Inc won the best Media Campaign award, and rightfully so, as the imagery, positioning, and overall vibe perfectly translate the juice in the bottle.
Juliette Has A Gun Pear Inc by Olya Bar
I do enjoy the direction of the brand with their past few releases, especially Juliette Has A Gun Pear Inc – edgy and fun; it positions itself as a brand and fragrances anyone can relate to, price and olfactory wise. Some may argue it’s becoming a bit generic, yet it has a cult following, always waiting with anticipation for the next release. Juliette Has A Gun Pear Inc feels wearable and appropriate for any scene, season, and mood – not something I can say about many niche and artisanal brands. I often encounter masterpieces that become more like an art piece you can admire in the art gallery vs. a fragrance you can wear anytime, anywhere. There is a place and time for each, of course.
In the end, the reviews are just personal opinions, and from the vantage point of where I’m standing, I do love to play with fragrances of all sorts, genres, and complexities. Pear Inc is my morning dip in the pool companion to lift up my mood and energy level. You will have to experience this fun little concoction for yourself, of course, so dive right in!
Notes: Pear, Ambroxan, Musk and Ambrettolide.
Juliette Has A Gun Pear Inc was kindly gifted to me but opinions are always my own.
–Olya Bar, Editor
photo courtesy of the brand©
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