Jovoy 21 Conduit Street photo via Instagram Jovoy Mayfair
On June 11, 2020 Editor Sebastian Jara hosted Francois Henin of Jovoy Paris aka “the Ambassador of Niche perfumery” via InstaLive. Francois spoke about the genesis of the new fragrance dedicated to sister store, Jovoy Mayfair, which is located on 21 Conduit Street in London. Oli Marlow, the assistant manager at Jovoy Mayfair and perfumer always loved woody aromatics and was developing a fragrance with British lavender. Francois Henin was visiting London and was impressed by Oli Marlow’s talent (which isn’t easy to do since M. Henin smells hundreds of fragrances from dozens of perfumers; his nose knows). For 21 Conduit Street for Jovoy Mayfair, Oli Marlow (London) and Marie Schnirer of Maelstrom (Paris) joined forces.
Photo by Sebastian
All our editors and contributors are fans of Jovoy Paris fragrances; there’s a trace of the house’s signature, yet it’s totally original. Both Sebastian and I agree, what’s prominent and really special in 21 Conduit St. is the magnificent fir balsam accord-very green, and woodsy, as if you were in a forest, and an intoxicating, sexy trail of ambroxan at the base (both are as well done as any of we have tried in quite some time). –Michelyn Camen, Editor-in-Chief
Thanks to the team of Jovoy Paris we have a 100 ml bottle of Jovoy 21 Conduit Street for a registered CaFleureBon reader and Smelling Great subscriber, in the US, EU, UK, Qatar and UAE (if you are not sure if you are registered click here. You must register on our site or your entry will be invalid. To be eligible please leave a quality comment ON THIS SITE with what you enjoyed about Sebastian’s YouTube review, MICHELYN’S INTRODUCTION and if you have a favorite Jovoy Paris fragrance? Draw closes November 2, 2020
Read more about the background of 21Conduit St here
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