“The brief for Jo Malone Honeysuckle and Davana was to capture the exact scent of honeysuckle, which we were able to do thanks to the headspace we created in the Cotswolds. We added an unexpected twist to this very English flower with davana, moss and patchouli, turning it into a modern chypre.” Anne Flipo, Master Perfumer
According to Celine Roux, Head of Fragrance Development for Jo Malone, “Honeysuckle is a quintessential English flower, and it’s not a flower we talk about a lot in perfumery. In England, it’s very rare to not have a story about honeysuckle. It always brings you back to a happy moment. It grows wild and almost surprises you. With a rose, you go to smell it in your garden. With honeysuckle it surprises you on your walk.” Honeysuckle cannot be produced naturally, so the challenge was to capture its essence through technology. The English honeysuckle headspace is a lifetime exclusive to Jo Malone London, which they created with the help of the team at The National Arboretum.
Ann Flipo, the renowned perfumer who composed Jo Malone Honeysuckle and Davana states “that the fragrance starts with fresh and bright rose oxide and neroli. The scent of the honeysuckle rises, enlightened by the floralcy of rose and the slightly fruity note of osmanthus. The davana in the top notes resonates, helping to enhance the woody signature of moss and sandalwood, which gives the fragrance its character. The davana in the top notes helps to enhance the woody signature of moss and sandalwood, which gives the fragrance its character. The twist comes from the davana. Mme Flipo had smelt it before, but came across it again while looking at other natural ingredients and realized that it would be perfect for this fragrance. "It brings a fresh, fruity, green note at the top of the fragrance.”
Top: Davana, Heart: Honeysuckle, Base: Moss
Jo Malone Honeysuckle and Davana will be available from September 2018 at jomalone.com and Jo Malone London boutiques nationwide
Cologne 30ml $68/ Cologne 100ml $136/ Home Candle 200g $67
Via Jo Malone
Michelyn Camen, Editor-in-Chief