January Scent Project Serin Review (John Biebel) 2019 + Strangeness in Proportion Draw

Peggy Guggenheim photographed by Man Ray in a Paul Poiret gown, 1924 (courtesy of guggenheim.org)

There is no excellent beauty which hath not some strangeness in the proportion”. ~ Sir Francis Bacon in “Of Beauty” from Essays (1625)

January Scent Project Serin review John Biebel

John Biebel and Serin banner

Perfumer John Biebel of January Scent Project might be perceived as one who embodies the oft-repeated tenet espoused by Sir Francis Bacon which I’ve quoted above. Similarly, Virgil’s Aeneid fits like a glove: “Fortune favors the bold.” Both apply to this polymathic gentleman who writes, composes, paints and creates sans cesse without regard for more mundane matters such as sleep and nutrition.

Ida Meister of CaFleureBon

Ida and John en route to Florence

When we traveled to Florence for LUSH it gave us a singular opportunity to catch up and spend time together; he generously brought with him samples of his more recent work Dinudisit (2018) and Serin (2019) which I had not yet smelt. If you are familiar with John’s compositions then you know that they are far from the ‘spray and go’ variety of perfumes: one does well to spray and sit with them, permitting them the time and space to unfold as they invariably will. He is fearless in his pursuit of innovative ways to express himself, often utilizing materials which another perfumer might simply dismiss – or not even entertain. It cannot be denied that their considerable beauty lies in a strangeness of proportion.

Dioscorides, physician preparing an elixir (from northern Jazira) via themetmuseum.org

To refer to January Scent Project Serin simply as an Oriental is to give it short shrift. It skews medicinal, herbal, floral and smoky by turns – which renders it all the more fascinating to my nose. Despite considerable dissimilarities between the two, I feel a metaphysical connection between Serin and Santa Maria Novella’s alchemical Marescialla cologne created in 1828: some herbaceous link bordering on the precipice of wizardry, peculiarly reassuring in the manner of ancient receipts. It harkens back to another era when the materia medica (body of knowledge regarding therapeutic use of natural substances) ruled globally – from pre-Roman times until the 20th century (I smile as I ponder this, as John and I have discussed the SMN oddity with relish).

January Scent Projects Serin Review

Serin Poster art illustrated by John Biebel

There were many things I burned to know, so we spoke at length about John’s creative process with regard to Serin in particular. John eschews the descriptor ‘syn-aesthete’ with regard to himself. He experiences vivid color and auditory associations; details become intrinsically linked in his awareness. As he composes, John needs a guidepost: ‘to roam around free’ is irritating for him. He will spend many hours producing sounds, homophones – in order to name his scents. “What does it sound like?” is part of the undertaking. For Serin, John wanted a short name; it ended up being a species of European finch which “looks very ordinary, but when it spreads its wings you can see bright yellow feathers”. This goldenness corresponds to the brilliant orange/yellow hue of calendula absolute, the color of the perfume and its overall burnished glow and diffusivity. The shade of Chinese lacquer red utilized as a backdrop for Serin’s image was compelling; it arose from an Asian supermarket in Allston, Massachusetts we both frequented years ago and its restroom door, which stood out for its intense vibrant color. The Super 88 provided a distinctive aromatic impression as you entered – one of Chinese dates, incense and herbal medicines. Each of these elements aligned like a string of pearls to inspire Serin.

January Scent Project Serin

What is it that we smell? It’s initially brilliant, floral, medicinal – a touch of band-aid (cypriol), the expansivity of heliotrope’s almondy sunniness, a wisp of mint, the citric burst. Rose and white champa leaf make quite a pair; the former’s Universal Playmate personality is happy to accompany the fruity green floralcy of this native Indian plant. Calendula’s dried-fruit note combined with a slightly bitter warmth of sun-dried earth and grasses also has a touch of spice which blends beautifully with clary sage. Sandalwood and the divine opoponax create a cushion subtly enhanced with a judicious seasoning of guaiac and incense. When sprayed with abandon,  January Scent Project Serin sings of abundant voluptuousness before its eventual evolution into a softer, more herbal realm: marigold, calendula remind me of sunwarmed daisies in the meadow, an exquisite artlessness which I find charming and soothing. Marigolds and incense recall an Aztec festival with their billowing clouds of copal – but John employs only an intimation of incense; if you seek anything churchy, you won’t discover it here. It is part of Serin’s overall fabric, not an aromatic cudgel. The intricacy of this perfume is compellingly original, as January Scent Project fragrances are known to be. I love it more with each wearing as it unfurls and reveals varying facets.

Notes: incense, guaiac, cypriol, sandalwood, rose, citrus, tagetes, calendula, opoponax, mint, sweet musk, sage, heliotrope, white champa leaf

Samples generously provided by the perfumer: I love them! Many thanks. My nose is my own…

~ Ida Meister, Senior Editor and Natural Perfumery Editor

january Scent Project Serin by John Biebel

January Scent Project Serin

Thanks to the kindness of John Biebel we have one 30 ml. bottle of January Scent Project Serin for one registered reader in the USA and three samples globally for three additional readers. You must register here or your comment will not count. To be eligible, please let us know what you enjoyed most about Ida’s review of Serin and where you live. Do you have a favorite January Scent project fragrance? Draw closes 1/10/2020

This is our Privacy and Draw Rules Policy

We announce the winners only on our site and on our Facebook page, so like Çafleurebon and use our blog feed… or your dream prize will be just spilled perfume…

Available at Januaryscent.com @Twistedlily360 @indigoperfumery @perfumology @americanperfumer and other fine stockists

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52 comments

  • “some herbaceous link bordering on the precipice of wizardry, peculiarly reassuring in the manner of ancient receipts” – what a vivid picture! I would love to try some scent that has a medicinal note as I haven’t got any in my still scarce collection…
    Lina, LITHUANIA, EU

  • Shamrock1313 says:

    So many layers, sounds intriguing to say the least – as always, great description by Ida.
    Pennsylvania USA

  • I am drawn to the unusual combination of notes in this seemingly multifaceted and ever-changing creation. I’ve heard of the line but haven’t had a chance to try any of the fragrances yet. I am in the USA.

  • had the ability to sample this, since a friend sent me a small bit. . . and it’s just as you describe it – an aromatic herbal feast for the senses. “When sprayed with abandon, January Scent Project Serin sings of abundant voluptuousness before its eventual evolution into a softer, more herbal realm” quote. I would LOVE to spray this with abandon! (also love Burvuvu). In the US, thank you for the generous opportunity! .

  • Incense, Sandalwood, rose and cypriol love the notes and intrigued by this brand that I must try asap. Thanks from EU UK

  • Great Inspiration behind Serin really love the story and fascinated by the notes Sandalwood, Rose, Incense and Cypriol and guaic. Thanks from EU United Kingdom

  • I am really intrigued by the “band-aid” note. I tend towards fragrances with a medicinal twist and this sounds like a complex, thoughtfully composed oriental. Ida’s enthusiasm is infectious. I’m in the US

  • Perfumer John Biebel, January Scent Project and Serin I have not heard before.
    I appreciate John is not looking to cash out, making pleasing for the masses scents.
    Marigold and incense combination I really want to try.
    Thank you for the generosity. USA

  • “Medicinal, herbal, floral and smoky by turns….”

    These are characteristics I love in scents, and I’m trying to wrapy head around what a perfume with all those qualities must smell like. I can only imagine it’s divine.

    As for my favorite January Scent Project fragrances, I love the verdant Eiderantler and the lilac ash of Vaporocindro.

    Thank you for the opportunity to try Serin! I live in the USA.

  • I loved reading where the inspiration for the perfume’s promotional image came from! I love the scent of calendula and would love to see where it fits into this quasi-medicinal and quixotic sounding fragrance! I’m in Canada, thanks so much for the opportunity of the draw!

  • As I was typing this reply, my wife walked by and asked why there is a drawing of me on screen as she pointed to the Serin poster art! That alone makes me want to sample this fragrance. Who knows, this might just be the signature scent I’ve been looking (unsuccessfully) for all these years! Ida’s description is also very helpful, helping us visualize its scent profile as brilliantly medicinal, herbal, floral and also original. Would love to sample this. Regards from Boston USA.

  • danceforjoy says:

    An intricate description of a fascinating scent journey. The references to marigold and calendula intrigue me the most – I only know these flowers in their dried form. I live in NH, and Smolderose is the only January scent I have had the pleasure of sampling. Such depth!

  • Thank you to John for creating this fragrance and sharing it with the world, and also for the prizes, much appreciated sir!

    Reading anything Ida writes is pure joy, a linguistic symphony!

    What I really loved with this piece was that Ida really brought us into John’s realm as he sketches and crafts his scent. It connects you more to the nose and to the true art behind and in the fragrance. Being from the area John is, I recognize the scene he talks about, that makes it even more cool.

    JSP and John are absolutely fascinating, and it really excites me knowing that I have local perfumers making such amazing fragrances.

    I’m in Wakefield, MA USA

  • Donna Vassos says:

    The description of the perfume is absolutely spot on. But my fave JSP fragrance is Vaporocindro. Or maybe Smolderose. I live in Ohio.

  • How fantastic! I had been out of the loop for a while and JUST sent JB an email asking about “that incense and marigold” perfume and saw YOUR article (right before he responded).
    I own the entire line in the 30mL size and adore eah and every one of them to win something like this would be a true honor. Many fragrant thanks for such a wonderful prize!
    I love the way Ida covers ANYTHING; but, here I loved the whole review but she shorthanded it for me when she said:

    “..Marigolds and incense recall an Aztec festival with their billowing clouds of copal – but John employs only an intimation of incense; if you seek anything churchy, you won’t discover it here. It is part of Serin’s overall fabric, not an aromatic cudgel. The intricacy of this perfume is compellingly original, as January Scent Project fragrances are known to be. I love it more with each wearing as it unfurls…” Poetry in fragrant motion I adore you Ida Meister!

    I live in the US (Pittsburgh, PA area more specifically). I am off to don my scent of the night BURVUVU!

    smell swell & be well,
    GP xox

  • frixyminnow says:

    January scents fascinate me and this one in particular. Tried it on in twisted lily and was very intrigued. I got giddy to hear the reference of the super 88 in Allston which I used to go to all the time for boba tea!! Dont recall the bathroom though. Would adore a bottle of this amazing strange scent. I live in CT USA.

  • Such complex fragrance, wow great scent. Nice description I would love to
    Get my hands on this. USA

  • Gabriel Garcia Leyva says:

    Great review, about Biebel’s, latest works, I’m interested in the melange of colors and scents, its all about the mesmerizing aspects of his creations.
    Cheers
    Las Vegas NV

  • What a fascinating, abstract perfume, from the notes, to the evolution! I would love to sample it as my first JSP experience, from the EU.

  • patrick_348 says:

    I love Eiderantler, which is my favorite January Scent fragrance, but enjoyed all the scents I tried in the discovery kit I got. I therefore especially liked the insights into Mr. Biebel’s personality. In describing Serin, Ida listed all the things I have valued in other fragrances from this brand: complexity, creative mixing of notes, gradual unfolding of nuances as the scent develops. So the description was both new and familiar. I am in the US, in North Carolina.

  • I have not had the pleasure of trying a January Scent yet, but the floral – minty – almondy combination makes me very curious. Thank you, Ida, for such a comprehensive scent description.

    Greetings from The Netherlands.

    Kr,
    Diana

  • BostonScentGuy says:

    I love how varied and intriguing this scent sounds. I enjoy florals that skew strange, and marigold is a note I’m intrigued about. I’m curious how it plays with the heliotrope and spicy notes. I loved hearing the context about inspiration at Super 88 in Allston–that’s a supermarket (with a delicious food court full of different smells) that’s still in my life! I have only tried these scents very briefly on strips, so I don’t have a favorite yet. I’d love to smell more from them. Thanks for the draw–I’m in the US.

  • IvanVelikov says:

    Contemporary art pieces in what Serin is to me. I’m not familiar with January Scent Project.
    Thank you. In USA

  • I have a feeling John Biebel created January Scent Project to reflect his inner struggles and life.
    Bold are raw fragrance
    In USA

  • Herbal, floral, smokey. Love the beautiful words from Ida. My favorite from John is Smolderose. Thank you for the chance to try. Serin sounds wonderful. I love the marigolds and incense. USA

  • I love the idea of a scent that you should pay attention to. A scent to take time and space to contemplate. This sounds gorgeously strange, and that appeals to me too. I am in the USA.

  • I love the medieval associations discussed in this review. My favorite January Scent Project fragrance is Selperniku, but honestly, I love everything in their collection. Fascinating and artful. USA here.

  • redwheelbarrow says:

    I fell in love with Serin when I sampled it. Thank you for this review and the beautiful way you describe it. “Sunwarmed daisies in the meadow” seems spot on for me, at least for a part of this beautiful fragrance. My favorite JSP fragrance is definitely Smolderose but I still have not been able to choose my second place favorite as there is something so beautiful and unique in all of them. Thank you for the draw. I’m in the US.

  • In this case, I enjoyed the most the description of process the artist goes through to create the fragrance, to find the appropriate name for it, to design the packaging – all of this made me almost imagine it.
    I live in Europe.

  • It’s always interesting to hear about the thought process of perfumers as they come up with their creations. The imagery of the bird unfurling its wings and showing a hidden yellow coloration was quite apt to give the perfume its name. Those notes are also a rather tempting combo. Thank you for the review and the giveaway. I’m in USA

  • Wow this sounds very complex and multidimensional. I enjoyed the visual notes in the description of this fragrance. I live in the heart of Silicon Valley, California.

  • As a big believer in herbology , and marigold tea drinker I have to say I’m intrigued. Like Ida said I’m not expecting churchy fragrance, but pronounced incense will be nice.
    Thank you Ida.
    USA

  • MissJanners says:

    I definitely have an appreciation for scents like this that you have to get to know. I have a lot of fragrances that are the spray-and-go variety, but I want to try more stuff like this. I really need to sample this line now!
    I’m in Canada.

  • HiMyNameIsWaste says:

    Cypriol and guaiac are two of my favorite ingredients. A perfume with those ingredients that “sings of abundant voluptuousness” sounds right up my alley.

    I live in Nashville, TN, USA.

  • I like John Biebel and what the way he approaches the fragrance industry… so to speak. January Scent Project fragrances are not for everyone, if you’re looking to impress just stay away.
    Eclectic style John has , and it reflects his fragrances too.
    I’ve smelled all but Serin , and 3 I love Dinudisit, Eideranter and Selperniku. The others not so much. As much as I love Smolderose on others, and on paper strips , on my skin the smell is anything but pleasing.
    Eiderantler is the onei have -modern high quality fougere-i do own a 30ml bottle.
    Chamomile smell always brings back some memories of my childhood, I presume Serin I’ll like too .
    @cafleurebon , @idameister and @januaryscentproject i already follow.
    USA

  • the notes description/paragraph was amazing: cypriol, tagetes, opoponax… i’ve reread it twice. no january scent fav yet in california

  • Sunny Chaudhary says:

    I loved reading where the inspiration for the perfume’s promotional image came from! I love the scent of calendula and would love to see where it fits into this quasi-medicinal and quixotic sounding fragrance! I’m in USA, thanks so much for the opportunity of the draw!

    Kind Regards
    Sunny

  • wallygator88 says:

    I just want to try this because of the last paragraph in Ida’s review. Also the colors on this are stunning!

    Location: WI, USA

    Regards

  • m.r.everything says:

    Another beautiful review from Ida and another stunning (I imagine) fragrance from John! He creates incredible scents that captivate the senses! I have sampled all but Dinudisit and Serin! I need to get my nose on the two… I absolutely LOVE Burvuvu and own a 100mL bottle. I am working on getting big bottles of Selperniku and Smolderose as well! They are out of this world! John really knows his stuff and creates fantastic works of art… both with the perfumes and the drawings for the perfumes! I LOVE January Scent Project and get excited every time I hear of another one being released! Thank you, John for your amazing work, it truly is monumental and worth every penny, if not more! Thank you for your generosity as well for allowing us the opportunity to try another one of your creations! Thank you Ida, for bringing this golden beauty to light! Your words do so much justice for it (as they do for all things you write about) and have moved Serin up on my list for sure! I live in Delaware, US! Good luck to all…. I know we are in for a treat!

  • Herbal, slightly minty and smoky. True representation of what indie fragrances should be .
    Thank you for the opportunity. USA

  • wildevoodoo says:

    It’s so cool that you two are friends and contemporaries! I love reading the background of Mr. Biebel’s fragrances, and it’s so interesting that the artwork was partially inspired by a market in Allston! Now I want to go visit it the next time I’m in Boston. The scent profile sounds unique and fascinating as well- the whole evolution seems to cross such a wide range of genres and the whole still sounds lovely! I’ve never tried anything from January Scent Project and would be thrilled for Serin to be my first experience with the brand. I am in the US!

  • bigscoundrel says:

    Ida always does a wonderful job setting the stage before describing the notes. I particularly loved her description of the notes interacting and evolving with each other. USA.

  • I admire John as a perfumer and on Fragrantica. Had know idea that Ida and John were friends. I do own smolderose.
    USA and I loved this a lot

  • Artisanal fragrance for sure. Mixture of resins, woods and herbs I’d like to try.
    Appreciate the review, and the giveaway campaign.
    USA

  • I’m not sure if John is Hindus, or at least inspired by Hinduism, I have a feeling Serin is inspired by tradition called Hindu Puja. I’m not Hindu but I have close friends who are, and I’ve seen Hindu Puja offering with incense, fruits , marigold and rose petals and some sweets on the table. Too many similarities between Serin and Hindu Puja, I don’t think it’s a coincidence.
    VA

  • Michael Prince says:

    Ida, great review of Serin. It sounds like a pleasant citrus, floral, and earthy fragrance. I don’t have a favorite January Scent project fragrance. I am from the USA.

  • I agree on this: “He is fearless in his pursuit of innovative ways to express himself, often utilizing materials which another perfumer might simply dismiss – or not even entertain. It cannot be denied that their considerable beauty lies in a strangeness of proportion.”
    John’s fragrances are definately innovative and takes you somewhere, to unknown territories. I know so far 3 of his fragrances and Selperniku is my favorite, yet I still cannot describe it. Thank you!
    LATVIA – EU

  • I hope I make it into the draw in time. I’d love to win this. I haven’t sampled any JSP yet. Serin sounds really interesting and your description of an Aztec festival really brought it home. I love that you included the cook poster art. I’m in the USA.

  • Thanks for this great review, Ida! The notes as requested very interesting, I don’t think I’ve smelled anything close to how you described it. My favorite part of your description is – ‘January Scent Project Serin sings of abundant voluptuousness before its eventual evolution into a softer, more herbal realm.’ I haven’t sampled Any January Scent Project yet, so thanks for this draw. I – CA, USA

  • Awesome review by Ida and I thoroughly enjoyed her prose as well as her description of Serin! My favorite line is: “Serin sings of abundant voluptuousness before its eventual evolution into a softer, more herbal realm: marigold, calendula remind me of sunwarmed daisies in the meadow, an exquisite artlessness which I find charming and soothing. ” I am most intrigued by the medicinal and incense notes in Serin. Unfortunately, I haven’t tried anything from this brand before. Thanks for the giveaway and I live in the US!

  • Hmm the marigold/incense is most interesting to me – my boyfriend is from Mexico, where they use marigold flowers during Day of the Dead celebrations (the golden petals in the movie Coco, if you’ve seen it). He introduced me to the smell of marigold.

    I’d definitely love to try more from January Scent Project – Burvuvu, Disnudit, Serin and Smolderose are on my to-try list! So far I’ve only tried Selperniku, and I’ve enjoyed its odd butteryBUTTERY/herbal/fruity notes.From the US 🙂