J.U.S Bloomastral into the blooming light – Blue Mandala ©Pixabay, J.U.S Bloomastral bottle ©J.U.S, collage ©Emmanuelle Varron
J.U.S (J.U.S is an acronym which means “juice” the French nickname given to a fragrance) is a perfume brand founded by Brigitte Wormser, Thierry de Baschmakoff and Jean-Baptiste Roux. These three experienced personalities from the world of perfumery launched J.U.S in 2018, (another acronym meaning here “Joyau Unique & Sensoriel” – unique and sensory jewel). The French brand’s DNA is based on these principles: freedom of creation, both for the materials used (natural or synthetic), for reputable perfumers who have signed one or more fragrances, French know-how and raw materials, packaging and bottles in artistic shapes and colors; they also have an environmentally responsible approach offering 25 ml and 100 ml bottles that can be recycled and resourced. Importantly, J.U.S reveals the composition of each creation on its website.
Symrise Perfumer Alexandra Carlin, Jean-Baptiste Roux and Brigitte Wormser at the J.U.S Bloomastral press launch – © Emmanuelle Varron.
I briefly wrote about J.U.S Bloomastral in my October 2021 Perfume Passport in Paris article. This fragrance created by Alexandra Carlin is her third for the brand which now has twelve in its perfume collection. After J.U.S Gingerlise (a spicy Cologne where blue ginger merges with citrus fruits and angelica, then softens with notes of amber and musks in a lemon yellow bottle) and J.U.S Noiressence (a leather that plays between the dark facets of blackcurrant bud, pepper, styrax and cade and those, luminous, of orange blossom in a red blood bottle), the perfumer of Symrise reveals another facet of her love of precious raw materials with J.U.S Bloomastral, which spotlights night blooming jasmine. Jasmine is one of the most legendary flowers in perfumery, and it is said “there can be no perfume. without Jasmine.” Depending on its variety and the other raw materials that accompany it, it can be pure or tempting, classic or modern, shy or adventurous. Jasmine appeals to most fragrances lovers and creating a new jasmine-centered fragrance that is original and unique is a real challenge for a brand and for a perfumer.
J.U.S Bloomastral in its 25 ml, 100 ml bottles and 200 ml refill versions – ©J.U.S
Symrise perfumer Alexandra Carlin chose a very specific jasmine: the wild and carnal Galant de Nuit, that doesn’t bloom until after sunset and is impossible to extract naturally. The perfumer worked as a true artist (and chemist) to recreate this magnificent and rare jasmine variety so close to tuberose and its carnal chord. J.U.S Bloomastral has a fresh juicy tangerine opening which melts with the grapefruit facets of Timur pepper. But it only takes seconds for osmanthus to take the lead on my skin. I remember that during J.U.S Bloomastral press presentation, Alexandra Carlin brought samples of the main raw materials used; I completely fell in love with the Guilin de Laire osmanthus, and the mouillette has not left my notebook since. This leathery-apricot facet is a real delight to smell on its own and a prolonged pleasure when wearing J.U.S Bloomastral on the skin. Ylang-ylang and vanilla notes add some delicacy, not too sweet, but highly luminous and comforting.
My osmanthus scented mouillette is still in my notebook, testing at the press launch and J.U.S Bloomastral raw material board – first two pictures ©Emmanuelle Varron and raw material board ©J.U.S.
The jasmine is intense, stunning and contrasts beautifully with the velvety smoothness of osmanthus. As the minutes pass, almond scented jasmine appears and plays a sensual duet with the apricot facet of Osmanthus which is finished with a creamy sandalwood. Between the fruity and solar notes, I imagine myself lying in the middle of a field of Galant de Nuit at sunset. J.U.S Bloomastral smells like summertime; warm sunny days and bright moonlit nights when sensual dreams come to life… now, here, on skin.
Main notes: Timut pepper, tangerine, osmanthus, Grandiflorum jasmine, ylang-ylang, vanilla, sandalwood.
Disclaimer: A huge “merci” to J.U.S for the Bloomastral bottle provided for this review. The opinions expressed are my own.
Emmanuelle Varron, Senior contributor (with contributions by Michelyn Camen, Editor-in-Chief
J.U.S Bloomastral 100 ml bottle – Picture ©J.U.S
Thanks to J.U.S, we have a 100 ml bottle of Bloomastral for one registered reader in the USA, EU and UK. To be eligible, please leave a comment on what you feel about Emmanuelle’s review, if you like jasmine perfumes and where you live. Draw closes 11/27/21
Available at J.U.S website.
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