In another wild world of six degrees of separation, that has  nothing to do with wearing Nine West shoes nor is this the standard post about their new fragrance Love Fury; it has everything to do with my life  past life in 'shoe biz' and my own love and fury.

 

Steve Madden's first store in Soho NY:(Photo Steve Madden blog)

I am a former V.P. for Candies Footwear and Steve Madden. Before his temporary incarceration, I reported to both Steve Madden and Rhonda Brown. There were only two Steve Madden stores when I joined the Company; there was no licensing or professional marketing.

 

STEVE Photo: getty

There is no doubt that Rhonda’s keen business and retail expertise (and perhaps my licensing and marketing) helped contribute to the success of Steve Madden, not only as a shoe  company, but as a brand. Steve loved shoes, lived for shoes, and admitted it. Rhonda kept track of the bottom line and rallied the troops not involved in design. Back in the day, Rhonda and I both shared a tiny office in the Long Island City headquarters.

 

I left the company in 1999. Rhonda stayed on for a few more years is the former President and CEO of Footwear, Accessories and the Retail Group for Jones Apparel Group and of you guessed it Nine West. Enough about my pre perfume past (I wafted Molinard Habanita and Annick Goutal Heure Exquise back then).

Love Fury is composed by an undisclosed nose  from  Firmenich: top notes Rose Bud FirNat, mimosa petals absolute,  mandarin and red berries pulp; a heart of Tiare Tahiti NaturePrint, Jasmine Samback, FirAbs and sandalwood, and a dry down of orris flower,  musk, precious wood and amber (these are not typos but abbreviations of Firmenich molecules).

The collection includes eaux de parfum in three sizes — a 0.3-oz. rollerball for $18, a 1.7-oz. bottle for $45 and a 3.4-oz. bottle for $55. A 6-oz. body lotion, $18, will also be sold.

The entire collection will launch in mid-January at 666 Macy’s stores, macys.com, 282 Nine West stores in the U.S. and internationally, and on Nine West.com, The scent will also be available in 68 countries globally all of Nine West’s freestanding stores will be scented with the new fragrance. A sheer version is also being worked on for ambient scenting.

 

Which brings me to my first degree of separation in fragrance, EVP GMM of Fragrance Micheline Jordaan and I created  a book signing and  fragrance event at Macy’s with Chandler Burr around the time of the launch of  The Perfect Scent;  One of many people's perfect scent, Angel by Thierry Mugler was a participant.

Michelyn Camen, Editor in Chief 

For over five years,  I met with Steve annually with the idea of Steve Madden fragrances. I gave up in 2009.

Michelyn and ad agency co-develeoped the famous Big Head Girl

If you think Steve Madden needs a great fragrance and some expert advice, please call (718) 446-1800 and ask for Steve Madden’s office; send a message in a bottle even if it’s on a voice mail.

End quote: “Like shoes, fragrance has transformative powers,” said Nine West’s CMO Stacy Lastrina