Grandiflora Magnolia Grandiflora Sandrine (Sandrine Videault) 2013 + Quiet Complexity Giveaway

Grandiflora Magnolia Sandrine

J’s image of Grandiflora Magnolia Grandiflora Sandrine

An unintelligible guttural response sound of deep pleasure is the only way to describe what my first interaction with Grandiflora Magnolia Grandiflora Sandrine was like. Yes I could smell this creamy sparkling warm grapefruit citrus washing over softly spiced skin joined by aromatics woods, but it was more than that. Its a feeling of place that I smelt, like a memory trapped inside this composition that plays out like an endless performance each time you wear it. Ghosts of the past perform this perfume as if trapped in time. Magnolia Grandiflora Sandrine feels bright and joyous during its opening, glowing warm like the suns heat is caressing your skin, letting the black pepper sizzle with desire. Soft waves crash around its edges, giving an umami effect making it addictive to smell, returning to this mysteries memory, trying to unravel its secrets.

NYRB’s edition of The Invention of Morel by Adolfo Bioy Casares and a still from Alain Resnais‘ Last Year at Marienbad courtesy of Royalto Pictures

Wearing Magnolia Sandrine makes me think of one of my favourite novels The Invention of Morel by Adolfo Bioy Casares from1940. The story unfolds with a fugitive taking refuge on a remote island in Polynesia. When tourists arrive, his dread of being discovered intertwines with a blossoming love for one of the guests. He yearns to express his feelings, yet an unusual phenomenon keeps them apart. (Spoiler alert) The Invention of Morel’s narrative is intricately crafted; revealing that the woman he loves is merely a projection from a film on a loop from the past. It delves into the concept of memories trapped in these endless loops. This theme resurfaces again in the 1961 film Last Year at Marienbad, directed by Alain Resnais and scripted by Alain Robbe-Grillet, taking inspiration from The Invention of Morel, but with a much darker twist. Grandiflora Magnolia Sandrine feels like the antithesis of this though, more like a memory hidden in a composition, it’s definitely a happy joyous one throughout the wear and the cosy warm feeling it leaves you with.

Perfumer Sandrine Videault created Grandiflora Magnolia Sandrine

Perfumer Sandrine Videault image courtesy of Saskia Havekes and “Umbrella” Magnolia©, 1819 by John T. Curran (1859–1933) from the Tiffany & Co. collection, creative commons.

Magnolia has always felt like this soft diffusive haze for me, like you’re looking through muslin curtains as the sun makes them nearly transparent, yet when moved by the wind it abstracts them again, it’s almost like watercolour washes, but in a dreamier way. Here in Grandiflora Magnolia Sandrine, the magnolia dances with elegant delicate subtle gestures, again it hints at memories; hazy white florals gives delicate sweet kisses of white peach, with a gentle more tart bite from sour green apples, as you fizz with the glowing sensation of a sweet bubble champagne, not quite pink, but a light impression of one, that slowly grows into creamy delicate white floral tones. Grandiflora Magnolia Sandrine is composed with a deft loving touch, as if the magnolia is woven from happy moments from Sandrine Videault’s life. She sadly left us the same year of Grandiflora Magnolia Sandrine’s release; for me it feels like part of her lives on through this elegant composition.

andrine Videault and Saskia Havekes of Grandiflora

Sandrine Videault and Saskia Havekes of Grandiflora image courtesy of Saskia Havekes©

Musks and moss enhance its dreamy feel, again a deft use so expanding that soft focus, sunny, hazy feel of a half-remembered memory, like a happy that brings a smile to your face, bathed in bright shimmering floral tones. Sketches of sea caressed woods and with a gentle mineralic shine talk of a place where this magnolia memory might have bloomed. It’s near the sea as the saltiness from the opening is still hanging in the air, while also hinting at smooth stones, while moss gives us the earth to walk on and a place for the flowers to grow. Yet again though this sense of place has a feeling, a memory lingering there, growing softer and cosy. As the peppery spices fade into the musks and magnolia it feels like they’re wrapping around you like a hug from someone close. The grapefruit now has this deliciously sensual slightly sour fresh out of the sea skin aroma, that with white florals again returns to a quiet desire. Magnolia Sandrine is a master class in quiet complexity, it’s so beautifully balanced that it feels like you’re experiencing a magnolia flower bloom in slow motion, yet it whispers of more, the things occurring around this event, as if you’re there watching. I’ve tried to write about this perfume a few times, making notes but failing, as I just want to sit with it and bask in its gentle glow, letting the mysterious happy memories play out over and over. It’s a joy to experience and wear, you feel its presence in the air around you, yet its not loud, just elegant, present and beautiful.

Perfumers Michel Roudnitska and Sandrine Videault collage image by former Managing Editor Mark Behnke via CaFleureBon.©

Michel Roudnitska also created a magnolia perfume, released at the same time in 2014, Magnolia Michel. It opens with a heady powerful floral, packed with soft indoles and tropical wild fruits. It’s more intense that Sandrine’s magnolia. Sharper citruses start to smooth things out giving that classic French perfume feel as cleaner fresh rose, ylang and jasmine conjure an expensive French soapy powdery feel paired with smooth musks and aldehydes giving an elegance as it softens the more passionate side of the flower.

Notes: Bergamot, Grapefruit, Pepper, Magnolia petal, Moss, Dry woody notes, Marine accord, Musk.

Disclosure: Grandiflora Magnolia Grandiflora Sandrine was sent to J for review, thoughts and nose are his own.

J Wearescentient, Senior Editor, artist & olfactive writer.

Grandiflora Magnolia Grandiflora Sandrine

Grandiflora Magnolia Grandiflora Sandrine image courtesy of Saskia Havekes of Grandiflora

Thanks to the generosity of Grandiflora we have a bottle of Grandiflora Magnolia Sandrine for a registered reader in the USA, Canada, EU, UK or Australia. You must register or your entry will not count. To be eligible, please leave a comment about J’s review and where you live. Draw closes 9/12/2024

Michelyn’s Note: Grandiflora Magnolia Grandiflora Sandrine was released posthumously. Sandrine Videault, a student of Edmond Roudnitska sadly passed away July 3, 2013. As a tribute to his friend, Michel Roudnitska presented Saskia Havekes with an unreleased fragrance which captured his childhood memories of the magnolia tree that grew on his father’s estate in Cabris. They were launched simultaneously and marked the brand’s debut.

Please see Grandiflora Fragrances stockists here.

If you live in the USA, we recommend you visit Luckyscent.com, Scent Bar NYC and LA as they are currently the only USA stockists.

Grandiflora Saskia was a winner of The Art and Olfaction Award/Independent Category 2022  and was composed by Christophe Laudamiel and Ugo Charron

Please read former Managing Editor Mark Behnke’s review of Grandiflora Michel and Sandrine. Former Contributor Clayton Ilolahia’s reviews of Saskia, his review of Boronia and Queen of the Night (Bertrand Duchaufour) and Madagascan Jasmine(Michel Roudnitska.)

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34 comments

  • The way this perfume is described sounds like it’s straight out of a dream! I love the idea of it being a “memory trapped in time.” The blend of grapefruit, sea air, and florals sounds amazing and really complex. It’s like a whole story in a bottle. Definitely adding this to my list of scents to try!

    I am from the EU

  • Ramses Perez says:

    By the nite breakdown, it’s indeed a beautiful and soft floral scent that has magnolia as its star note. The inspiration of the story where the man who fell in love with a projection of a woman ties in to the essence of the fragrance as the notes are ethereal and kind of see-through-ish. It’s not a beast mode fragrance but that was not the intent of its creator. They al were looking to instill on us a memory, a moment in time that always pulls you back and that’s where the magic of Gandiflora Magnolia lies. A beautiful floral fragrance for the remaining days of summer. Located in the USA.

  • Sorohan Adriana says:

    A classic French perfume feel as cleaner fresh rose, ylang and jasmine conjure an expensive French soapy powdery feel paired with smooth musks and aldehydes giving an elegance as it softens the more passionate side of the flower. I am from EU

  • I enjoyed learning about the floral and creamy notes in this perfume. I live in Trzebnica, Poland, EU.

  • Magnolia Sandrine sounds so lovely and complex. I don’t love straight up florals, but when combined with notes of citrus, pepper, woods and moss, I become enamored. I would love to smell this. I am in the USA.

  • I love the scent of a magnolia tree. I enjoyed reading about the many facets of this perfume. It sounds like it has the sweetness of florals, notes of earth and sea. Thanks for the opportunity to sniff. Mi USA

  • I would love to win this perfume, I have never worn a perfume from this brand, it is impossible to find it in France! In addition, I have never worn a perfume created by Sandrine Videault! I love the scent of magnolia in bloom, it is magnificent but in perfumery a photorealistic magnolia is difficult if not impossible to find, I am thinking of this dear Eau de magnolia from EDPFM that I find completely missed. In J’s article I like this praise: “It’s a joy to experience and wear, you feel its presence in the air around you, yet it’s not loud, just elegant, present and beautiful.” because it really makes me want to smell this perfume, it’s beautiful! I live in France, EU.

  • I’ve not heard of the brand, but this sounds lovely! Very touching tribute to his friend. I’m not sure what magnolia smells of, but would love to get my nose on this and discover it. Thanks for the opportunity. From USA.

  • Oh anyone who knows me knows I’m obsessed with a few notes and Magnolia is top of the list for florals. I find some accords to be a bit too lemony and linear. Some a bit too sweet and Jasmine reliant. Some are a bit fruity and more of a Champaca (which I looove but still…not the same)… so this sounds incredible. And what a story behind it my heart!! I would love to win this perfume, I have never tried anything from this house, . And I don’t think I have tried any perfumes created by Sandrine Videault. Her teacher was a master. I adore some of his iconic works. I truly wish and pray I win this one. I am located in California. Thank you for the chance.

  • Eris.can.swatch.kaos says:

    The words used to describe this fragrance are moving, touching, beautiful. It makes me feel, if given the chance, like I want to apply this perfume carefully, and with reverence. I wonder what memory this fragrance could evoke from me upon first sniff. I’m curious. I live in Oregon.

  • quiet complexity, it’s so beautifully balanced that it feels like you’re experiencing a magnolia flower bloom in slow motion, yet it whispers of more, the things occurring around this event, as if you’re there watching. I’ve tried to write about this perfume a few times, making notes but failing, as I just want to sit with it and bask in its gentle glow, letting the mysterious happy memories play out over and over. It’s a joy to experience and wear, you feel its presence in the air around you, yet its not loud, just elegant, present and beautiful.Notes: Bergamot, Grapefruit, Pepper, Magnolia petal, Moss, Dry woody notes, Marine accord, musk. A beautiful description I am really intrigued by the notes of magnolia, musks and moss. This is a house that I got no experience with but has really piqued my interest. Thanks a lot from the UK

  • is a master class in quiet complexity, it’s so beautifully balanced that it feels like you’re experiencing a magnolia flower bloom in slow motion, yet it whispers of more, the things occurring around this event, as if you’re there watching. I’ve tried to write about this perfume a few times, making notes but failing, as I just want to sit with it and bask in its gentle glow, letting the mysterious happy memories play out over and over. It’s a joy to experience and wear, you feel its presence in the air around you, yet its not loud, just elegant, present and beautiful. A memory trapped within time just adds to the mysterious and nostalgic appeal of this composition I can’t wait to sample this. A house that I must explore further. Thanks a million from the UK

  • I love “Last Year In Marienbad” but I had no idea it was based on book! Will put that on my list and would love to wear Sandrine while I read it. I’m in the US.

  • First time I have smelled magnolia grandiflora (a friend of mine has one in his garden) it seemed otherworldly beautiful to me, I just kept sniffing the flowers over and over.
    Magnolia Grandiflora Sandrine seems to be equally beautiful – maybe a tad more beautiful, given that it has more nuances than only floral. It’s also very interesting that it made J think about that very specific book.
    Thanks for the review and the draw, from EU.

  • I love when a fragrance allows to have a magical moment where it whisks you away to a memory. Like J, I had a similar experience recently when I first sniffed Le Jardin Retrouve Violette Kew. It’s such a special feeling when it happens and I’m happy that Grandiflora Magnolia Sandrine unlocked such a journey for J. It certainly appears to be a wonder of a fragrance. The combination of soft florals with fruity tones, a peppery bite, and a mossy base sounds great. Plus, the mineralic touches J mentioned have me very intrigued. I’m quite interested in the salt-kissed woods he talked about. Best of luck to everyone. I live in Nc, USA.

  • Wow, this fragrance on its own embodies so much joy and quiet loveliness from the description, and add to that the tender history surround its release! It would be such a privilege to try it. I love every single note, but grapefruit and magnolia must have taken some careful artistry to blend seamlessly. Thank you for this generous draw! I live in NH, USA.

  • Grandiflora Magnolia Sandrine sounds ethereal. I can see the link with a sense of place and memories based on the notes. Magnolia has always been a soft, almost gauzy floral note for me. This dream-like sense seems to be enhanced by the supporting musks and moss. The marine accord and dry woody notes are an interesting addition placing the memories evoked by the fragrance near the sea. Sounds lovely. MD, USA.

  • It’s like a perfume that when you spray it, it gives you a delicate and warm embrace, subtle, charming. I love the Magnolia note and the composition reads so nice, like an amulet that you want to carry with you always. USA

  • A master class in quiet complexity sounds good to me. This does sound like a dreamy creation. Too bad Sandrine didn’t get to experience this creation. I am not familiar with magnolia in fragrance. Thanks for the chance. USA.

  • wonderscent.mari says:

    Such an interesting and dreamy scent but mostly a great dedicated post to Sandrine Videault. I was very touched by the description. For me it sounds like a true photorealistic magnolia fragrance with good balanced floral with zesty notes! I am sure that this gem shines in warmer months. It will be a true joy and an honor to have it! Thank you for this opportunity! I live in EU.

  • LuRon Anderson says:

    This one had me at pineapple and black pepper. The article was beautifully written and I loved the introspection brought about by the attention to memories brought on by this scent. At 50, memories are becoming my best friend and this article caused myself to reflect on time past. Thank you

  • This opens with a burst of citrus. The grapefruit and bergamont are beautiful openings especially when done right without an excess of synthetic accords. I wonder what Magnolia smells like. The wood or the giant white flowers it produces. I can vaguely remember what they smell like. This has some darker facets too with the pepper and the moss. Would love that win this lovely creation, from Jacksonville, NC.

  • Shibuichi2000 says:

    This is a beautiful review for (I can only think) an equally beautiful perfume. While reading it, it felt like a summer afternoon, quiet, sunny, in a house surrounded by trees, wind blowing softly, and above all – an almost imperceivable sadness.
    I’m in EU.

  • FragranceIsMe says:

    Thanks J for the introduction to this house, as well as, making this creation come to life through your article. My favorite term you used to describe this fragrance is…Magnolia Sandrine is a master class in “Quiet Complexity”.
    USA

  • Captivating! The way how this fragance is described, its creamy, sparkling grapefruit citrus mingling with softly spiced skin and aromatic woods, it is truly appealing. I’m always down to experience new parfums, and this one sounds amazing with its rich, layered notes. Also, the elegant, dreamlike quality of the magnolia really piques my interest. It’s as if the perfume itself is a beautiful narrative, weaving together memories and emotions. I’d love the chance to explore this fragrance further and would be thrilled to win the giveaway! I live in the USA.

  • Sparkling grapefruit laced with black pepper and washed by dreamy magnolia sounds wonderful as is, but add in a seaside “soft umami effect” and I’m very intrigued. I love that Grandiflora Sandrine conveys a sense of place, but through a dreamy lens, with “quiet complexity”. It sounds lovely. Great review; I particularly enjoyed the comparisons to ’60s French New Wave cinema.

    I’m in the USA.

  • Citruses, moss, woods and marine notes and aldehydes – this sounds so promising. I like that the review mentions the place of memories in our lives – it is when life troubles strike that the memories calm us and sometimes even cure us. Magnolia to me is also a family flower, my grandmother ´s house had it in the front yard and at the same time it evokes US south to me, even when I´ve never visited. I live in the EU.

  • I love magnolia trees. For me they are the most impressive ones. The perfume seems really interesting with its floral and creamy notes. I would love to smell it. Thank you Grandiflora.
    From EU.

  • foreverscents says:

    J’s review certainly highlighted the quote complexity of Grandiflora Magnolia Sandrine. I especially appreciate the literary and cinematic references, to help convey the memory hidden in the perfume. I am very intrigued by the soft florals with a peppery bite. It’s bittersweet to think about the passing of Sandrine Videault, but the sweetness lies in appreciating the artistry her beautiful fragrance.
    I live in the USA.

  • This perfume is gorgeous. I love Sandrine’s work and also absolutely adored her other scent – Manoumalia by Les Nez. She really had a way with flowers and her compositions do feel like watching a flower bloom in slow motion. A perfect analogy. Thank you for this giveaway and for telling this story so well. I’m in the USA

  • Michael Prince says:

    I enjoyed J’s review of Grandifloria Magnolia Sandrine. Sandrine Videault and Saskia Havekes of Grandiflora and Perfumer Michel Roudnitska have came together to create a unique gem with a Magnolia Petal that the perfumer ties back to his childhood growing up with a magnolia tree in their yard. It sounds like an amazing fragrance. I am from the USA.

  • Beautiful write-up, I love magnolia but it’s the description of the grapefruit in tandem here that’s really pulled me in. Been meaning to give this house a try! Writing from the US.

  • I first learned of Grandiflora on Cafleurebon some years ago and bought Boronia from luckyscent based on the review. I missed Grandiflora Sandrine so thank you for writing such beauty “Magnolia has always felt like this soft diffusive haze for me, like you’re looking through muslin curtains as the sun makes them nearly transparent, yet when moved by the wind it abstracts them again, it’s almost like watercolour washes, but in a dreamier way. Here in Grandiflora Magnolia Sandrine, the magnolia dances with elegant delicate subtle gestures, again it hints at memories; hazy white florals gives delicate sweet kisses of white peach, with a gentle more tart bite from sour green apples, as you fizz with the glowing sensation of a sweet bubble champagne, not quite pink, but a light impression of one, that slowly grows into creamy delicate white floral tones.” I am in USA

  • Thanks for the great writeup J.

    It was really nice to read about this fragrance, as a rememberance of Sandrine Videault. The combination of the marine accord, with it’s mineral touches and the beautiful floral touches of magnolia, really make this a unique scent.

    I would love to try this.

    Cheers from WI, USA