Fugazzi Vanilla Haze by Olya Bar

There’s something timeless about vanilla ice cream, isn’t there? It’s the kind of indulgence that feels right at any moment—morning, noon, or midnight. For me, vanilla is a memory woven into my childhood, a comforting thread that’s followed me into adulthood. Whether it’s the creamy scoop that cooled summer afternoons or the warm, nostalgic embrace of my grandmother’s kitchen, vanilla has always been my loyal companion. So, Fugazzi Vanilla Haze (which went viral on social media and sold-out multiple times across Europe and US retailers) was love at first sniff—a fragrance that wraps you in the coziest, most addictive buttery embrace, with a whisper of woody musk and a pinch of spice. It’s so deliciously captivating that the first time I wore it, I found myself racing to the kitchen, whipping up a batch of homemade vanilla ice cream laced with coconut milk I couldn’t even wait to hit the ice cream shop—such is the life of a perfume addict, always chasing the next sensory high!

Bram Niessink, founder of Fugazzi Fragrances via the brand 

As this is our first deep dive into Fugazzi on ÇaFleureBon, let’s uncover the story behind this rebellious Dutch fragrance house. Founded in 2018 by Bram Niessink, Fugazzi draws inspiration from the ancient art of perfumery in Egypt and the tantalizing legend of Cleopatra seducing Caesar with her irresistible scent. Bram, with his adventurous spirit and intuitive flair, built a brand that’s as daring as it is luxurious. The name “Fugazzi” riffs on “fugazi,” a nod to illusion, but with a clever twist—its spelling, infused with a Cyrillic edge, embodies rebellion and avant-garde sophistication. This is a house that challenges what luxury means. I first discovered the brand at Esxence Milan a few years ago, where their booth captivated attendees with the luxurious interior of a private jet. The following year, they transformed their space into a stunning poolside scene. This year, they raised the bar with an immersive supermarket display, complete with real fruits and vegetables, each peach adorned with a sticker. Their bold, creative approach consistently generates buzz and sets them apart in a crowded field

Fugazzi Vanilla Haze opens with a vibrant burst of mandarin, coconut milk, and almond, like a first taste of vanilla ice cream that wakes your senses. As it settles, the heart reveals a luscious blend of hazelnut, vanilla pod, and tonka bean, laced with a delicate touch of jasmine for elegance. By day’s end, it unveils its sultry base of burnt crème brûlée, white amber, and sweet musk—a scent that lingers and burns slowly.

Vanilla beans via Unsplash.

Both scent and the flavor of vanilla ice cream which is what Fugazzi Vanilla Haze smells like to me transcends borders, from American soda fountains to French patisseries, where glace à la vanille pairs with delicate tarts, or Japanese soft-serve stands, where it’s swirled to airy perfection. Its universal appeal lies in its ability to comfort and elevate; a quality Vanilla Haze captures with its intimate character. Often dismissed as “plain,” vanilla’s complexity—floral, spicy, creamy—defies such labels, much like Vanilla Haze challenges perceptions of luxury with its avant-garde edge. Both are deceptively simple, yet profoundly evocative, stirring memories of childhood treats or quiet moments of indulgence.

Fugazzi Vanilla Haze by Olya Bar

A single scoop, a single spritz, with its silken texture and floral depth, is a quiet celebration of life’s simple pleasures. Fugazzi Vanilla Haze is a fragrance for those who choose to indulge, who savor life’s subtleties It is the scented embodiment of a perfect scoop, as you wear it, let its warm, creamy notes weave through your day, leaving a trail of timeless distinction that lingers like the memory of vanilla ice cream melting softly in the afternoon light.

As I’m finishing this article the new Vanilla Haze Extrait de Parfum version is launching, celebrating the darker and more mischievous side of vanilla but that is a story for another day…

Notes: Mandarin, Coconut Milk, Almond, Hazelnut, Vanilla Pod, Tonka Bean, Jasmine, Crème brûlée, White Amber, Sweet Musk.

Disclaimer: the bottle of Vanilla Haze was kindly gifted to me by Twisted Lily, where I am the head of Marketing Strategy and Comms, but opinions are always my own. Vanilla Haze was released in 2024 and the new extrait will be debuting September 15, 2025

Olya Bar, Editor.

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