Esxence 2016: NU_BE Curium [96Cm] Madame Curie “My Chemical Romance”~New Perfume Review

Nu_be

NU_be

Each creative director has his own Muses and people who  elevate perfumery to Art are no exception. Sometimes it is Music or Dance, Art or Literature. The creative directors at  Nu_be always had a difficult Muse inspiring them, but an amazing one: Chemistry. As the starls we see have been seen by others a millenia ago, so does cosmic dust from where life  began. Ranging from Antonie Lie’s lightweight Oxygen to devilish Sulphur, the first “tracks of cosmic memory” housed in the disruptive polystyrene bricks designed by Francesca Gotti made up the core of Nu_be’s peculiar periodic table.

mariecurie

Mme Marie Curie

Curium is more than just a new addition to the line, it starts a new radioactive column of elements marked by the color white. But above all it represents a declaration of love to their Muse Marie Curie (née Skłodowska), the Eve of Science who discovered radioactivity, the woman that first summed up ideals of passion and commitment to scientific research.

EvelyneBoulanger

Evelyne Boulanger Of Symrise

Interpreted by Symrise Parfumeur-Createur Evelyne Boulanger as silvery, opaque and mercurial, Curium is a positive metal that gives off a certain charge. Veiled in iris-tinged dust, its surface radiates both the suffused elegance of cosmetics and the vital fermentation of yeast. From its electronic cloud Madame Curie’s memories emerge with the soothing allure of medicinal herbs and tinctures from field hospitals during WWI where X-rays were crucial to save lifes. This aroma, as gripping as vertigo, sharpens the mind and captivates like the thirst for knowledge.

-marie curie and Paul LAngevin

Marie Curie with her lover Paul Langevin

Intoxicating particles are emitted from the dense, precious ambrette absolute nucleus. Its subliminal yet devastating voluptuousness burns without flame, like Marie scandalous love for the younger colleague Paul Langevin (their secret love-nest was an apartment close to the Sorbonne), heady and mind-blowing as liquor and tobacco. Such passion throbs in the balance between the hard logic of vetiver, ultimate natural order and the power of instinct reeking of cocoa sprinkled warm female skin, whispering with the floral softness of nitro-musks, the most wonderful error in Chemistry.

mariecurie in her lab

Marie Curie in her lab

Inspired by Madame Curie, imagined by Signora Gotti and composed  by Madame Boulanger, the first beautiful radioactive element seems to pay a tribute also to nature’s feminine procreative power as the collection of radioactive material by powerful tides could have led to the evolution of life forms. “I was inspired by a brilliant mind, strongly accurate yet vivid, joyful and imaginative… I tried to capture Marie Curie’s unique personality.A creation which could be an enveloping force, a concentrate of emotions, able to push the boundaries of conventional thought…A penetrating radiation of ambrette seeds contrasting with fascinating trails of iris, spicy vibrations of pepper and cinnamon and colourful traces of red berry.All powdered with deep vetiver and bright musk, for a passionate note” – Evelyne Boulanger

NU_BE Curium cafleurebon

While keeping a little bit of the signature space oddity, this “obsessive caress of a penetrating radiation“ overall smells more natural. It literally melts on skin and I am longing for more of these utterly chic radiations to come. Nonetheless with Curium Nu_be finally has landed on Planet Earth. Through the veins stars still flow yet under a new skin as suggested by the tainted wood bodies sculpted by Aron Demetz. Nu_be now is One of Those human beings.

Top notes: Pepper, Red berry, Cinnamon, Ambrette seeds. Heart notes: Iris (orris), Violet Base notes: Tonka bean, Vetiver, Benzoin, Patchouli, Musk

Curium eau de parfum has good longevity despite it wears close to the skin. Surprisingly you keep getting unexpected whiffs of it while moving like a glow around yourself.

The review is based on a sample provided by Nu_Be

Image credits for Nu_be: Nicolas Mazzei and Michelyn

Ermano Picco, Contributor and author of La Gardenia nell Occhiello

Nu_Be Curium will debut at Esxence March 30-April 3, 2016

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6 comments

  • I too find Madame Curie inspirational – she was a genius like none other. But the real element curium is not something I would want to associate with perfume. It is highly radioactive and exposure to it destroys bone marrow and causes cancer, leading to a horrible death. “Obsessive caress of a penetrating radiation” sounds like the radiation sickness people got after the atomic bombs were dropped, to me – something they couldn’t ever escape. Curium is present in nuclear waste and in fallout from nuclear weapons tests, both things I don’t associate with joy in any way. I know the name is not meant to be taken literally but these are just not the kind of connotations that scream “you will enjoy wearing this” to me.

  • fazalcheema says:

    Marie Curie was really a fascinating person and as a lover of science, I cannot help but consider her as one of the most fascinating people of the 20th century. In a way, I do agree with RubyBirdy above that maybe another name would have been more appropriate for a fragrance paying tribute to Marie Curie since her life was cut short due to high exposure to radiation!

  • Marie Curie’s story is very inspirational to a science geek like me! I also agree with RubyBirdy and Fazalcheema about giving it another name. Curium is definitely not something I would associate with the joy of wearing perfume!

  • girasole638 says:

    I love the notes on this one (‘iris-tinged dust’ sounds fascinating) and what an interesting and worthy source of inspiration, but I agree that the name seems a little jarring. For me, it’s a sad association, given what ended up happening to Madame Curie. As a fellow female science lover, I’ve always looked up to her (we also share a birthday – I was very proud of this when I was younger) so it’s encouraging to see that she inspires such creativity, but perhaps the fit isn’t the best in this case.