We conclude our seven part series, Fragrances of our Fathers. Thank you to all the contributors, all who shared with our readers the meaning of filial love, through the fifth sense. It’s as adults, that we realize that these strong olfactive memories, are time in a bottle. To our fathers and grandfathers, we are forevever connected.
Majora Carter, a community activist in the South Bronx in New York City, TED speaker and the woman who is ‘greening the ghetto’
teamed up with an unlikely duo- two French perfumers Bruno Jovanovic and Pascal Gaurin from IFF who created L’Eau Verte du Bronx du Sud (the Green Water of the South Bronx ).The fragrance isn’t intended for personal use; its purpose was create an ambiance of wellbeing at the low-income housing development—the Sister Thomas Apartments.
The official press release states that Olivier CREED is the nose for Aventus, the new fragrance for men celebrates the House of CREED’s 150th birthday, we have it on good authority that it the House’s heir, 7th generation Erwin CREED that formulated this “Eau de” to Napoloean, the Corsican general who became Emporer of France in 1814
I lathered up the fluffy old badger brush, still redolent of the musky, animalic bristles with which it was made, and the creamy, mild- scented soap [ which can best be described as smelling faintly of both olives and clean babies’ bottoms ] .
Our fathers and our father’s fathers; there is a generational thread of scent that connects us to them as surely as their DNA. As dashing as William Powell, as handsome as Jack Kennedy, they were ‘men’s men” who knew how to craft gold, plant a garden, scare off a rattlesnake and grill a steak
From trips to the soda fountain to the back of a station wagon, reminiscence with us of days gone by but never forgotten. A sharp dressed man from NYC, a Brazilian perfumitsa, and a web designer in L.A.; all share scented memories of their fathers in this chapter… “No place to be ending but somewhere to start.”
