Images could be more powerful in expressing emotions than words. That old adage “a picture is worth a thousand words” is true in my case and is the foundation that Olfactive Studio was built upon
I think that what defines most Marina and I as creative directors is, ironically, the fact that we don’t want to be in the limelight. This, in part because it is our nature, but also because in our opinion pride of place in what we do should be taken by one thing only: the fragrance itself. – Sebastián Alvarez Murena and Marina Sersale of Eau D’Italie
At the beginning I wasn’t a creator of niche perfume brands, I was the nasty bastard giving briefs to perfumers at LMVH. I choose a perfumer by their grasp of the concept I have. For example: Putains de Palais and Natalie Feisthauer. She said, “I want to be that slut”.-Etienne de Swardt, Etat Libre D’Orange
“A perfumer’s fame and popularity are not important to me. Actually, I avoid them if I could. In my creations, it is important to remove my and the perfumer’s egos from the fragrance. It is about working together as a team and partnership in which our beliefs and styles melt together.” -Christopher Chong, Amouage
