It is important to make people think and dream so you have to introduce fantasy. I bring all this to our fragrances with the help of my team and great perfumers
Ormonde Jayne was one of the first perfume houses to use Oudh (Ormonde Jayne Man) in an international fine fragrance -Linda Pilkington
Many people ask me why I always use the same perfumer,Aurelien Guichard my answer is simple; the perfumer is the artist that paints the picture and I am the one that gives the (creative) ideas
As Creative Director of Shay & Blue understanding the achievements of the great perfume masterpieces of the past is key– so that you can then reinvent them for the the modern world. Great artists and writers have always known this. You must understand the genius in past achievements before you can move forward.
The brief must be a moment of clarity, it must create the first spark – and it must be compelling. And I imagine perfumers are seeing many boring, uninspiring, me-too briefs. When you work for a brand like L’Artisan Parfmeur, the bar is very high-Nick Seward
Like all great art, great perfumes connect with our emotions without any force or effort. Fragrances are truly the most invisible of art forms except to the nose and our memories. -Neela Vermeire, Creative Director
