Heading in to last January’s Elements Showcase I was expecting to find fragrance in all the old familiar places; perfumes, candles, room fragrances, incense, and body products. The exhibit hall was full of all of those things but I found a product which allowed me to encounter fragrance in an unexpected way.
I’ve mentioned how much the multi-disciplinary collaboration between perfumers and other artistic disciplines are fascinating to me. There were a number of excellent examples in 2011 and one of them was between filmmaker Brian Pera and perfumer Andy Tauer. We’ve examined these collaborations from the side of the perfumer so I thought it would be fun to hear from the other artist in the equation.
Senior Editor Tama Blough reviewed the first four Tommi Sooni fragrances and I am particularly fond of Tarantella although like Tama I think all of them are interesting. I wanted to talk to the creative director of Tommi Sooni, Steven Broadhurst, to find out what it’s like to create perfume Down Under.
Sarah Horowitz is known as the force behind Creative Scentualization, and now Sarah Horowitz Parfums. She has three perfume series, What Comes from Within, Perfumers Palette, and PERFECT. I was lucky enough to receive some of her latest creation for the PERFECT series: Coconut Milk. A wonderfully almondy, warm take on a classic beachy note, I wanted to know how this fragrance came about.
As a company we believe in creating experiences , not just products. From the beginning we have always made each launch event a multi-sensory experience. We approached the installations at The Standard Miami Beach with the same creative starting point (this notion of gardens). The draw is for Verde & Incense into the Sea
Epione was the Goddess of Soothing who was married to Asclepius . In astrology, Asclepius became Ophiuchus the Serpent Holder, god of healing and medicine. In fact, the original Hippocratic Oath was actually an invocation “I swear by Apollo the Physician and by Asclepius…” Jane is a children’s mental health care professional as well as a perfumer and her fragrance Epione honors her professions,
