Amouage Purpose 50 (Quentin Bisch) 2025 “A New Horizon of Purpose”
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Amouage Purpose 50 is a genuine reinterpretation, one that respects its origins while inviting us into a new olfactory dimension
Amouage Purpose 50 is a genuine reinterpretation, one that respects its origins while inviting us into a new olfactory dimension
To celebrate Amouage’s 40th anniversary, Chief Creative Officer Renaud Salmon called on Bertrand Duchaufour to create Amouage Jubilation 40, a new version of Amouage XXV
All Amouage perfumes in the main collection contain boswellia frankincense, but Jubilation XXV Man, created by the inimitable Bertrand Duchaufour in 2008, was the first to make it the star. With what seems as many ingredients as Scheherazade had tales, Amouage Jubilation XXV Man is luxurious, complex, yet still quintessentially incense.
Amouage Reflection 45 Man was composed by Lucas Sieuzac in 2021, as one of the four Exceptional Extrait perfumes. As in the Amouage Reflection, this is an elegant fragrance now with 45 percent pure perfume strength, macerated for nearly four months and has exceptional longevity. Deeper, richer especially at the ambery woody base.
Created by the peerless Jean-Claude Ellena, Amouage Dia Woman, little sister to Amouage Gold Woman, is a spirited, soapy-powdery floral with touches of fruit and herbs that has both a timeless quality and an old soul.
Inspired by the idea of liberation and the 80s dance tune Baltimora Tarzan Boy, Amouage Boundless takes us deep into a fluorescent jungle