Margaux LE PAIH GUÉRIN of Flair photo by Tanguy Sergheraert 09-2023
Born amidst the rugged beauty of southern Brittany, where the winds and tides sculpted the coastline, I eventually found my calling in the bustling streets of Paris, the vibrant epicenter of perfumery. My journey into the world of scents began early, shaped by the unique upbringing in an independent perfume boutique lovingly curated by my mother. Each day, the store welcomed a diverse array of individuals on a quest to discover their olfactory identity. It was here, amidst the shelves adorned with countless bottles of essence, that my fascination with perfumery took root.
Margaux LE PAIH GUÉRIN of FLAIR childhood in Brittany
My first profound encounter with scent occurred when I was barely ten years old. In the fragrant ambience of the boutique, I playfully sampled perfumes at random until my senses were captivated by an elegant, transparent oval bottle. As I lifted it to inhale its essence, I was unexpectedly transported to a distant memory, a forgotten moment from my childhood resurfacing with vivid clarity. In that instant, I was awakened to the transformative power of perfume—the ability to evoke emotions, memories, and even alter moods. From that day forward, I harbored an unwavering determination to someday wield this alchemy of scents myself.
Margaux LE PAIH GUÉRIN of FLAIR’s mother in the perfumery shop
My formal entry into the perfume industry came at the age of fifteen, when Rémi Ricord, then commercial at Fragrance Resources, graciously offered me an internship opportunity. Those initial days spent in the laboratory amidst vials of compounds solidified my resolve to pursue a career as a perfumer. Armed with a modest assortment of raw materials, a cherished gift from Fragrance Resources, I eagerly honed my skills while awaiting the commencement of my higher education. At seventeen, I bid farewell to the serene shores of Brittany and embarked on a transformative journey to Paris, where I enrolled in a rigorous five-year program at the École Supérieure du Parfum.
Margaux LE PAIH GUÉRIN of FLAIR
The years that followed were a tapestry of discovery and growth as I immersed myself in the art and science of perfumery. Internships provided me with invaluable insights into the industry, allowing me to observe its inner workings from multiple perspectives. Weekends spent at Nose further enriched my understanding of niche fragrances and emerging market trends, fostering a holistic approach to my education. Upon completing my studies, I ventured beyond French borders for a pivotal internship at LUZI in Zurich, Switzerland, where I served as a perfumer analyst.
Margaux LE PAIH GUÉRIN of Flair working at Nose
There, I delved deeper into the intricacies of fragrance formulation and gained firsthand experience in evaluating diverse raw materials. Alain Alchenberger, the Director of Creation, coached me in formulation and provided invaluable advice on perfumery creation. Despite the enriching environment, my heart yearned to return to Paris, a city alive with the dynamism and creative energy essential to my aspirations. Thus, I embarked on a new chapter, joining Firmenich as an assistant perfumer before finding my true niche at Flair, where I was welcomed as a junior perfumer.
Margaux LE PAIH GUÉRIN with FLAIR team
Joining forces with visionary colleagues—Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin, and Sandra Barré—marked a turning point in my career. Their unwavering trust and collaborative spirit empowered me to explore increasingly ambitious projects, each one a testament to our shared dedication to innovation and excellence. The nurturing environment at Flair continues to fuel my passion for perfumery, providing fertile ground for continuous learning and personal growth. Every day brings new challenges and opportunities to push the boundaries of creativity.
Margaux LE PAIH GUÉRIN with the team for FLAIR’s 10th anniversary
Finally, in my life, I feel fully fulfilled. Every day, I am in contact with inspiring and stimulating people. I am trusted, which makes me even more motivated to give my all for my company. This sense of accomplishment drives me to push my limits and strive for excellence in everything I do. Being surrounded by such a positive and supportive environment has transformed my professional and personal growth. I wake up each morning excited for the challenges and opportunities ahead. My enthusiasm is contagious, and it’s reflected in the energy of our team. Together, we are achieving great things, and I couldn’t be happier.
Margaux LE PAIH GUÉRIN of FLAIR with wabi sabi Born to Stand Out bottle
On a daily basis, I am fortunate to collaborate with artists, facilitated by Sandra Barré, who is conducting research on aestheticism in art. Her thesis focuses on how scents serve as vehicles for artistic experiences. Through this endeavor, I’ve had the opportunity to collaborate with artists such as Quentin Derouet, Florian Mermin, Chloé Jeanne, Io Burgard, for the International Perfume Museum of Grasse, for the Olfactory art Keller in New York, for ‘Horizons Olfatifs’ exhibition in Toulouse as well as photographers like Tanguy Sergheraert and Jonathan Bertin. These creative projects complement my work with brands and enrich my approach to perfume creation with a higher artistic dimension.
Margaux LE PAIH GUÉRIN of FLAIR and artist Quentin Derouet
Margaux LE PAIH GUÉRIN of FLAIR exhibition Toulouse 2023 – Horizons Olfactifs
Margaux LE PAIH GUÉRIN of FLAIR and Artist Chloé Jeanne
I am deeply grateful for the chance to collaborate with these inspiring individuals who work across different media. Together, we explore innovative ways to integrate scent into visual and conceptual artistry, pushing the boundaries of traditional perfumery and expanding the sensory landscapes we create. Each collaboration not only broadens my creative horizons but also deepens my understanding of how fragrance can evoke emotions, memories, and narratives within artistic contexts. This interdisciplinary exchange fuels my passion for perfumery and reinforces the belief that scent is a powerful medium for artistic expression, capable of resonating on profound aesthetic and emotional levels.
Margaux LE PAIH GUÉRIN of Flair at the exhibition Al Atlas x Tanguy Sergheraert
All these artistic experiences enrich me every day. Creation occupies a significant part of my life: I design clothing, I paint, I draw—and I firmly believe that being an only child, experiencing boredom, and growing up alone, forced to entertain myself by weaving imaginary worlds around me, sparked this intrinsic, visceral need for constant creation. This early immersion into the realm of imagination cultivated a fertile ground for creativity to flourish. Whether through fashion design, where fabrics become canvases for my ideas to materialize, or through painting and drawing, where colors and lines express emotions and narratives, each medium allows me to channel my innermost thoughts and inspirations.
Margaux LE PAIH GUÉRIN of FLAIR and her sewing piece
The process of creation is not merely a pastime but a fundamental aspect of my identity—an essential means of expression and exploration. It is through this act of making that I find clarity, purpose, and a profound connection to myself and the world around me. Each stroke of the brush, each stitch in fabric, carries with it a piece of my essence, reflecting my experiences, aspirations, and emotions. The ability to transform raw materials into tangible forms of expression is a testament to the power of creativity to transcend boundaries and connect with others on a deeper level.
Margaux LE PAIH GUÉRIN of FLAIR and Impressionism project
In essence, my journey as a creator is fueled by a deep-seated passion for bringing ideas to life, for exploring the endless possibilities of artistic expression, and for sharing narratives that resonate with authenticity and emotion. Each creation is a testament to my journey—an ode to the transformative power of imagination and the enduring quest for meaning and connection through art.
Margaux LE PAIH GUÉRIN of Flair’s drawing
I firmly believe that becoming aware of the presence and power of all our senses through artistic expression allows us to elevate and educate ourselves in profound ways. In a world where the future is increasingly uncertain, art becomes a powerful tool for catalyzing change.
Margaux LE PAIH GUÉRIN©
In conclusion, my odyssey from Brittany to Paris, passing through Zürich, has been defined by a deep-seated passion for perfumery and an unyielding commitment to honing my craft. Guided by mentors who believed in my potential and inspired by a city that pulses with artistic fervor, I am driven to create fragrances that resonate deeply with individuals and elevate their everyday experiences.
This journey is not merely a profession but a profound vocation—an ongoing pursuit of olfactory artistry that promises to leave an indelible mark on the world of perfumery. –Margaux LE PAIH GUÉRIN of FLAIR
Michelyn’s note: Unless otherwise stated all photos belong to Margaux LE PAIH GUÉRIN and Flair Paris and cannot be reproduced without permission. Margaux LE PAIH GUÉRIN anticipates 15 new release through the end of the year!
Some perfumes by Margaux LE PAIH GUÉRIN of FLAIR
Born To Stand out – Dirty Heaven
Born To Stand out – Happy Nuts
Born To Stand out – Wabi Sabi
Bleu Nour – Cannacrush
Sora Dora – Jany
Dee April – Dee April perfume
Les Eaux Primordiales – Iris Palladium
100BON – Bois de Mangrove
Perroy – Goldfawn
Perroy – Pink Fire
Maison Evandie – Rêver de Fleurs
Notes de Bas de Paje – Towédé
Badar – Estelle
Collaboration with artists: Four Eyes X Jonathan Cohan / Florian Mermin / Quentin Derouet / Tanguy Sergheraert
Art pieces – “Klaké on the Floor” (with perfumers from Flair) / Olfa Meta (for the Olfactory Art Keller)
Magique studio – perfume for the restaurant in Paris “Jungle Palace”
Anthese – Blooming woods
Enfance Paris – Au Jardin
Sniph – 008 Popcorn
Sniph – 007 Mango
Malo – Role play
Jamini – Masala Chaï Candle
Thanks to the generosity of a Jovoy Paris, we have a bottle of Sora Dora RED x Jovoy Paris available for one reader wherever Jovoy ships (see here). You must register or your entry will not count. To be eligible, please leave a QUALITY comment saying what what you found fascinating about Margaux LE PAIH GUÉRIN of Flair and her path to perfumery, her artistic and creative approach, if you are familiar with any of the fragrances she signed and where you live. Draw closes 6/ 29/2024
Please watch the video on the creation of RED with Francois Henin of Jovoy Paris, Quentin Dorado and Margaux LE PAIH GUÉRIN here
London Contributor Oli Marlow’s Review is here
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