ÇaFleureBon Profiles In American Perfumery:  Anat Fritz of Anat Fritz Fragrances +Designing Woman Draw

Anat Fritz of Anat Fritz Fragrances

Profile: I was born in Arad, a Hungarian speaking city in Romania. I grew up with all the artisanal artistry that this part of the world offers: everything was handmade, from marmalade and schnaps to cheese and soda water, beauty tinctures and wooden kitchen cabinets.Our home was full of delicately hand crocheted little table cloths and accessories that were placed on TV surfaces and window sills to beautify their appearance.

In Anat's Studio

Everything was garnished with the precision of detail and perfection. Little porcellain miniatures were placed decoratively on crochet kerchiefs and the liquor decanteur was surrounded by perfectly arranged cut crystal glass.Things were considered valuable and the fact that they have been made by someone´s hand, held high. I grew up with the strong imprint that whatever you need, you can make yourself. That might be the reason that I became a designer. I have never studied at University. I was always way too impatient to start creating. Whenever I could not find an item, product or thing I was looking for, after a short period of frustration over it, I just sat down and created it myself. It was why I sat down and created my very own fragrance.

Anat Fritz Fragrances are packed in knit bottle covers

I had searched for “my” scent up and down, but really did not like what I found on the commercial market – so within a week I had created Anat Fritz Classical with Harry Lehmann, a well known Perfumer in Berlin. He rapidly was able to hand me three trials, and with one of those olfactory interpretations he completely nailed it. Initially I had not planned to come out with a fragrance, since back then I was doing fashion collections, knitwear and accessories. And i was quite filled up with that. When I created CLASSICAL with Harry Lehmann, I was not quite sure where it would lead me. Sometimes my impulsiveness pushes me to create something, and then it is there. And the concept crystalized afterwards.

With CLASSICAL, I wanted to create a scent that would move away from the commercial, very two-dimensional approach in fragrance to something deeper, with almost therapeutic value. CLASSICAL contains Lavender, which is well known as calming and soothing. And I associate it with my Grandmother´s home, which was full of Lavender that kept the moths away as well as a refresher for linen or even a sleeping aid in form of a steaming cup of lavender tea. Blended with Vetiver, an earthy, grounding touch and natural high-grade Oud, it acquires the mystical, elevated touch that I was looking for and Cedarwood is an active, bright and comforting component that I think is very complementary. I remember crying when I smelled CLASSICAL, because I felt carried back in time straight onto my Grandmother´s lap. I could only  say “yes, that´s it!” After more than a decade, CLASSICAL is still a popular and modern perfume.  That makes me proud and very happy.

Anat Fritz TZOR'A Full moon in Brooklyn

For my second scent TZOR´A, I collaborated with Perfumer Geza Schoen. We have crossed paths when I lived in Berlin. A friend, Rahel Morgen, introduced us, we had an inspiring lunch and after that he spontaneously agreed to create the new perfume that I was planning to launch very soon. To me he is one of the most talented noses in the perfume industry. When I first encountered his very famous signature scent “Escentric Molecules” I was in awe of it.

Geza Schoen courtesy of Geza

TZOR´A has Geza´s very clear “handwriting”. TZOR´A is a Kibbutz, embedded in an ancient piece of land near Jerusalem, where the biblical story of Samson and Delilah took place. When Geza Schoen presented me his interpretation to the follow up scent of CLASSICAL, trusting his artistry blindly, I had only one request:make it fit to my current scent and let it have that subtle, sexy appeal that your creations always have. He is a highly professional person, and the outcome exceeded my expectations! 

Greenpoint Brooklyn detail of Anat's studio

When I smelled it, I immediately associated that powerful little landscape with it. The lusciousness, bold, citrusy, peppery, woodsy, earthy scent you can find there as well. It became an ode to that piece of nature which embodies freedom, clarity, authenticity and self-confidence to me – even a bit attitude! It is important to include these attributes in all my emanations; they almost act like an encouragement or boost to get through everyday´s life challenges! We all know those moments. 

At the Cyclone´s game in Coney Island. Anat's favorite place 

My philosophy on scent is a very simple one. In my opinion the only purpose a perfume has, is to flatter, expose, enhance one´s personality and make the wearer´s individuality visible. I think that every person´s smell is something very exciting. I consider it very fortunate if the fragrance blends with that body scent in a coherent way. Almost like alchemy. A smell is something very individual and I want it to stay that way. I cannot understand how people can walk in a cloud of these commercial synthetic celebrity scents, which smell the same on every person – and people go “wait, are you wearing Fahrenheit? Or is that Daisy by Marc Jacobs? I recognize it!” Those perfumes function like a blanket that covers your personality and lets you buy into the image that that specific scent sells.

Anat Fritz Sportswear

The hand knit pouch, reflects my love for knit. I am obsessed with knit. When I first came out with the first scent CLASSICAL in 2005, my friend asked me, “How are you going to justify this new line while you are making knitwear and accessories?”

Anat Fritz Pefume Display

People love to put you in a box and write a label on it. I have never fit into those rather tight boxes. Without having even thought on the question before, I just answered as if it was the most natural thing on earth “Well, I am going to knit a cover around it, then it will fit.” And it did!

Anat Fritz in her Brooklyn Studio

American Perfumery: I have just transferred my perfume brand including operation and production to New York, where I live now. It was a long and exhausting process, but i do believe in having your baby as close to you as possible. I had the choice to keep the fragrance line based in Germany, but for me it was a no-brainer that I need to be able to supervise every process and step along the way until I hold the finished product in my hand. And I think the sweat was well worth it. I have encountered the American Perfumery to be more transparent and straight forward than in Europe. But this is only my very subjective experience! I am proud to produce in the USA now, since I feel I am in good company. I admire the history of the Estee Lauder Company, a genuine American success story on Fragrance, Beauty and Skin Care. Estee´s vision, and die-hard work ethics is what inspires me through good and bad: "I didn't get here by dreaming or thinking about it. I got here by doing it."-Estee Lauder

Meryl Streep, 1991 Riding The NYC Subway

Favorite American Artist: Meryl Streep for her devotion, beauty and deep talent! I love to see her on the screen – I can never get enough of her and her fragile yet powerful appearance.

–Anat Fritz, Designer, Creative Director and founder of Anat Fritz Fragrances

Anat Fritz Fragrances

Editor’s Note While I was a publicist for Luckyscent.com in 2005, Anat Fritz Classical was one of only a hundred or so perfumes. It had a cult status and I hope as readers, you search out these hidden gems; TZOR'A is one of Editor Gail Gross’s favorites. Anat recently spoke at Sniffapalooza which Hernando Courtright, Sr Contributor reported about here..-Michelyn Camen, Editor-in-Chief

Anat Fritz Classical and T'ZORA

Thanks to Anat we have a draw for a registered  reader in the USA and Canada  (click on the link for notes and composition) for a full bottle of Classical or T’Zora. To be eligible please leave a comment with what you found fascinating about Anat’s path to perfumery, where you live and which fragrance you think you might love and your choice should you win. Draw closes  May 23, 2017

Please like CaFleureBon Profiles in American Perfumery and your entry will count twice.

Anat Fritz is the 122nd American Perfumer in this series

Follow us on Instagram @cafleurebon and check out @anatfritzperfumess

  We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS feed…or your dream prize will be just spilled perfume

 

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25 comments

  • Gail says:

    I totally appreciate Anat’s comment” Everyone likes to put you on a box and put a label on it.” It is so true. I love how she refuses to be “pigeon-holed” and has found her own path to perfumery! If I win I would love “Classical” as I already have and adore “Tzora”. Even though I have countless perfumes in my collection, “Tzora” is one of the few that never goes into storage. It truly makes me happy – forces me into a state of happiness! I live in the US

  • Rustee46 says:

    I am fascinated by artistic people. She could not find what she liked, so she decided just to create it–and did. I think the backstory of T’Zora is amazing and I would like to try this one, if I should win. I live in the US.

  • cdb73110 says:

    True how when things are handmade you appreciate them so much more. I find it so neat she knitted for the bottles. Geza is an amazing perfumer. I appreciate how she gave him minimal requests but to make sure it flowed with the classical creation. Tzora would be the one I choose. I like the earthy description. In the USA.

  • Steve A says:

    To be born in Romania and then to be making perfume and watching Brooklyn Cyclone games is about as fascinating as it gets. (But I did think when I started writing this I saw Ali McGraw and Ryan O’Neal) It’s also interesting where the name T’zora originated. I believe I’d love the Classical and that’s what I’d choose should I win. US

  • Diana D says:

    Oh, how I love those knit covers on each bottle!! Both scents sound amazing. I would have a hard time choosing. But I will choose Classical because I love the soothing note of Sandalwood in the base.

    I live in NY (USA)

  • Cynthia says:

    I always wondered about the knit covers….now I see how it ties in. I would choose Classical because i love lavender. Thank you for the draw.

  • tarena says:

    I really feel Anat on the whole “make it myself” mentality. That’s my response to so many things in life – from food to furniture, I can make it or at least try to. It’s such an accomplished feeling and even more wonderful in situations like Classical, where exact memories are recreated. 🙂 I saw Gail mention Tzora a few months ago and I just immediately needed to try it. I have a sample from LuckyScent and it’s beyond gorgeous, so I definitely would love to win the bottle. In the US

  • Patty P. says:

    It was fun reading about your childhood and all the handmade items surrounding you. I was moved knowing how your creation of Classical was so personal to you. I too love lavender as part of a perfume so I’ll choose the Classical if I’m the random draw pick. 🙂 U.S.

  • doveskylark says:

    i enjoyed reading about the handmade aesthetic and philosophy that Anat grew up with in Romania. How wonderful that she brought that to fragrance. She seems very courageous to bring her business to New York. Welcome to the USA!
    I would choose Tzora foe the earthy notes.
    I live in the USA.

  • rox says:

    What an inspiring article!! I grew up with most of my family cooking and canning wonderful things from scratch, building things, sewing things, etc. I feel sad for so many young people who won’t experience that. The paragraph about her philosophy on scent hit the nail on the head!! Who wants to smell so “ordinary” and not express themselves. I like how the mass produced scents were compared to a blanket. I’ve seen this brand on Luckyscent, but now truly appreciate the knitted covers. I would choose Classical if I’m the lucky person. Thanks! I live in the US.

  • Tracy says:

    I think that Anat must be a really creative person to have crochet covers and to work with great Perfumers. I think it’s brave to do what’s different especially since everything comes in boxes. TZORA has my attention because of Geza Schoen
    Thank you and I hope to win

  • BlessedTA says:

    Great review. I think TZOR´A sounds lovely.

    Thanks for the chance, I’m in Canada.

  • fazalcheema says:

    Interesting profile. Was fun to know how first fragrance came into existence and later Anat collaborated with Geza. Geza is, indeed, very talented. I did not know Anat lives in Brooklyn. I also like her choice of Meryl because who does not love Meryl Streep. Thanks for the draw. My choice will be T’Zora. I am in US.

  • NiceVULady says:

    Such a journey from Romania to Germany to New York. This takes much courage. T’Zora would be the fragrance I’d like to win. Thanks for the draw. I live in the USA

  • xXxrootxXx says:

    Thanks for giveaway ,I find her story interesting ,she took a huge chance left germany to chase her dream,its great she knits this fab bottle cover things herself.

    I live in canada
    liked the FB page for 2nd name in draw
    Would love to try classical

  • Gypsy Parfumista says:

    I love that she never went to university and is completely self taught. I also love he fact if she couldn’t find something or didn’t like what she found, she made it herself. Wonderful!!

    I’m in the US

    I love T’zora (received sample in an Olfactif set) but think if I were lucky enough to win I would choose CLASSICAL.

  • gregorysop says:

    It really does make sense that she became a designer of craft fragrances considering her upbringing surrounded by hand made items and under the ideal that you can make everything you need yourself. That certainly laid the groundwork for her future.

    I am interested in trying Tzora
    From the USA

  • zamar says:

    Very fascinating way from Arad to New York. I also like those well-matched covers for the bottles. If I have chance I would choose T`Zora. Live in the US.
    Thank you for the opportunity and Draw.

  • psebi101 says:

    That was quite a read and loved the phrase “the only purpose a perfume has, is to flatter, expose, enhance one´s personality and make the wearer´s individuality visible.”, those are true wisdom words.
    I would love a bottle of T’zora, it sounds very exciting! US

  • Hikmat Sher Afridi says:

    Great read! Self taught, self made and handmade. What a great skill she has. Perfume bottles covered by a hand knit pouch, which reflects the designer´s love for knit…..love her art of knitting. CLASSICAL is my choice if I announced as a winner.
    Thanks to the generosity of Anat and Cafleurebon for the opportunity to participate in the draw by letting my relative address in US

  • kaitracid says:

    Interesting story and what I appreciate is the aesthetics put into this. There are other perfumers that do this process themselves, but most times it lacks the aesthetics. Not here, you can see the eye for design.
    That being said, I would like to win a bottle of T’Zora. USA

  • ntabassum92 says:

    She has so much insight. The comments about wearing perfumes that meld with your skin and become you – I love it when perfumes do this. I think part of the problem (I am also guilty of this) is wearing too much perfume, so that it masks all of our unique body smells. Perfume smells the best when it’s warm and comfortable like a well worn cardigan. I also like how she mentions that anything you want you can make it yourself – which is so true! I am in the US. I think I would choose CLASSICAL – her description of comfort and being on her grandmother’s lap really drew me in. Thanks!

  • Cbrian says:

    what you found fascinating about Anat’s path to perfumery, where you live and which fragrance you think you might love and your choice should you win

    I simply loved Anat’s thoughts here, “In my opinion the only purpose a perfume has, is to flatter, expose, enhance one´s personality and make the wearer´s individuality visible.”
    I live in the US.
    I think I’d love Classical, and would like that if selected as the lucky recipient.

  • Greg Sh says:

    Awww what a fantastic read! Loved reading about how her first scent made her cry because it reminded of her grandmother. I would love to win T’zora. I’m in Canada!