CaFleureBon Profiles in American Perfumery: Amanda Walker of A Perfume Organic + Good Things Come in Small Packages Draw

 

 Amanda Walker

Profile: Having been born in Montana, and raised in San Jose, CA and Park City, UT, I remember spending many summers with my grandmother in southern Oregon. There I was exposed to nature hikes, as well as flower and plant identification and collecting. Grandma also had a fascinating dressing room full of vintage cosmetics and perfumes I was allowed to explore for hours on end. She actually encouraged me to play ‘store’ and practice selling the products back to her. In many cases they were small sample sizes in miniature boxes and I learned that incredibly, wonderful things could come in small packages.

 

We were a family that traveled and on my first trip to Hawaii I was impressed with the many new, and unique flowers, plants and fragrances. I also found entire stores devoted to jelly bracelets, stickers and Hello Kitty products (good things that come in small packages). Between the crisp aroma of the two dozen citrus trees at our home in San Jose and the scents emanating from sage, yarrow and evergreen trees in Park City, I soon gained a sensorial awareness of the wide variety of natural scents that come from plants growing in different regions of the country.

 

As a young teen I began to notice the consumer products I was using were affecting me in a negative way. I didn’t like the scent and I didn’t like the way they made my skin feel so I would combine flavors from the kitchen: vanilla extract, orange juice, squished avocado and coconut butter as lotion or conditioner; liked it and shared it with my friends who liked it too. By that time I was an avid collector of perfume, who had already been to Grasse, France to study how perfume was designed and manufactured. I also sought out the finest American distillers and natural perfumers, and spent time studying with them. Later, during my tenure at Limited Brands in New York, I spent my days buying and collecting various brands of skincare and fragrance products, and putting together vignettes which integrated product with clothing to create proposed, new lifestyle brands. I later transitioned to one of New York’s top advertising agencies and saw how many of America’s top brands could be catapulted onto the scene by creating a unique ‘consumer experience’. At the agency I also had the opportunity to meet and work with the founder of Tom’s Shoes who inspired me to believe that a top brand could also be philanthropic and purposeful.

By 2008 having lived in NYC for five years as a vegan and worked studying the perfume and personal care products market, I realized there were no  American perfume lines certified ‘true organic’. I resolved to put all my past experience into formulating my own  USDA certified, organic scent which I named ‘Green’.

 

  " Untitled",  Lee Bontecou, welded steel canvas black fabric soot and wire, 58x 58 1/2 x 17 3/8 in, 1959

 Favorite American Artist:  My favorite American artist is Lee Bontecou who uses rare, uncommon and repurposed materials that many people would overlook for the sake of Art. She is an artist whose designs break barriers and go outside stereotypical female artists’ offerings to create surreal concepts that can be universally understood on their own merits.

 

 

 

Amanda distilling pine combs with Eric Bresselsmith

 

On American Perfumery:  I too want to ‘break barriers’ in the evolution of American perfumery by invigorating our own agricultural resources to produce the finest raw materials in the world while utilizing recycled and repurposed materials as a sustainable initiative in cosmetic packaging. To that end, my packaging is 100% derived from post-consumer waste, embedded with flower seeds so the user can plant it, and thereby create a cradle to cradle product cycle.

 

Amanda Walker, Founder and Perfumer of A Perfume Organic

 

Editor's Note: Amanda founded the NYC Perfumers Group which everyone is welcome to  Like on Facebook. Amanda represents the growing artisan movement in New York City; all materials are domestic and all A Perfume Organic fragrances are hand  poured in small batches in Manhattan-MC

 

 

For our draw, Amanda is offering any of her USDA organic perfumes: Green, Urban Organic, Perfumed Wine-Rose, White Majik  or Mejica. To be eligible please leave a  detailed comment about what you found interesting about Amanda's profile and the name of the fragrance you would like to win. Draw ends Sunday May 27, 2012

 

 

We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume.

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31 comments

  • Linnea Wiedeman says:

    I love, love, love that your perfumes are organic. using recycled material for you packaging is also so wonderful. I hope more perfumists strive to “break barriers” as you have done. all of the scents sound wonderful but Green really stands out for me,if I am chosen I would chose Green. Really wonderful review.

  • I find it appealing that seeds are implanted into the packaging, which is made from totally recycled material, so that it can be planted. Very inventive! Urban organic sounds very refreshing for a hot summer.

  • Very interesting journey going from corporate beauty and advertising to creating organic perfumes

    I thought it was fascinating that Amanda distillation pine combsMy choice should I be so lucky to win would be Perfume wine rose because I think it’s great that a sommelier worked on the perfume

  • I had a chance to sample Amanda’s perfumes. What impressed me the most is how I could continue to take it in without experiencing olfactory fatigue like you get with other scents. In my practice, I have a lot of patients who suffer from headaches who really appreciate access to natural scents. These products don’t have that effect.

    I purchased the Urban Organic by the case for everyone I know.

  • I love that she sources her raw materials domestically and has flower seeds in her boxes! Swoon! I’d love to try Green…

  • cheesegan says:

    I had no idea that there was such a thing as an USDA certified organic perfume, and kudos to her for forging ahead and creating a line of USDA certified organic perfumes. admire her for having such dedication to having a sustainable business. I think it’s a brilliant idea to ship her perfumes with seeds impregnated into the material so the customer can plant instead recycle.

    I would like to try Urban Organic.

  • rosiegreen says:

    I liked hearing about her early life staying with her grandmother in Oregon. As a lifelong resident of the Northwest I feel a kinship with her enjoyment of nature. I also love that her perfumes are “true organic” and not just partially organic.
    All of the scents sound really lovely but my first choice has to be
    “Green”.

  • Its great to hear and learn that her fragrances – American perfume lines are certified ‘true organic’. And that she resolved to put all her past experience into formulating her own USDA certified, organic scent which she named ‘Green’. Mejica sounds beautiful and would definitely be my choice

  • marcopietro says:

    I appreciate Amanda’s attention to the natural resources of her territory and for recycled materials.
    I’d love to hear all the fragrances made​​, but my choice is “Green”.

  • She sounds so great,I love that she is addressing the cosmetic packaging issue,that hers is derived 100% from post consumer waste and embedded with flower seeds-would love to try the whole line,but Green sounds the most fascinating!Thanks for introducing her!

  • hotlanta linda says:

    I lkie the fact that she realized skincare items were NOT doing her good, so she made her own at home!! 🙂 Need a set of mini bottles for her scents – maybe Perfumed Wine Rose for a start!! Thanks for the draw!!

  • Gail Sims says:

    What struck me most was that Amanda became interested in scents when she was quite young and managed to make what she envisioned actually happen. That’s a rare thing. If I were to win, I would love to receive White Majik. Thanks for drawing attention to a perfumer that I did not know about before!

  • I love that she embeds the recyclable packaging with flower seeds! That is such a thoughtful and sweet touch. I would love to try White Majik — white flowers with the spearmint note sounds lovely for summer. Thanks for the draw! 🙂

  • amberosmanthus says:

    Wonderful to have a truly organic perfume to choose from. I had never heard of A Perfume Organic, and now I need to order a set of samples! They all sound intriguing. I’d love to try White Majik for summer.

  • I love that she embeds seeds in her packaging. All the fragrances sound nice. I love lemon, so I’d like White Majik or Urban Organic. I am intrigued by her wine frarances and wonder if she will do one similar to Pinot Grigio, which I love.

  • I love that Amanda embeds flower seeds in her packaging. Beautiful idea!

    I would like to win Perfumed Wine Rose, though they all sound interesting to me…

    Thanks for this draw!

  • I am most impressed with how detailed and in-depth her perfumery research has gotten over the years of her development, and I completely adore that the all-natural packaging contains plantable seeds.

    I’d like some White Majik surrounding by flower seeds that I still have time to plant in my wildflower garden, please.

  • Amanda has introduced me to an artist (Lee Bontecou) whose work I didn’t know!
    I would like to win White Majik.

  • I thought it was interesting how her childhood included not only playing around with mixing her own scented blends (common to perfumers and perfumistas) but also ‘marketing’ with her grandmother! Her line seems thoroughly developed all the way form sourcing ingredients to conscious packaging.

    I’d choose Mejica (they all sound beautiful!)

  • Amanda took a brave, bold step when she decided to create a 100% organic perfume line, and I’m delighted it’s successful and that she’s getting kudos for it. I don’t need to be in the draw, as I have her perfumes.

  • Like many have already mentioned to start creating 100% organic perfumes is very laudable as well as exciting. And then I loved the start of her journey as a perfumer, using available foods and flavours to create scents and lotions.
    Thank you for bringing us closer to yet another fascinating American perfumer.
    Should I be so lucky I’d choose Wine-Rosé, because I love the way it ties in with Amanda’s own kitchen start, and because it sounds wonderful.
    Thank you very much for the draw and the profile

  • Mary Evans says:

    With her background she really could have gone in other directions
    It’s inspiring that she decided to create organic perfumes
    Playing store with her grandmother was great and her obsession with hello kitty was like mine

    I would choose White Majik
    Thank you for the opportunity

  • It was interesting to learn that at the time she started to formulate her fragrances, there were no “true organic” certified american perfume lines. I liked that she made it her mission to ensure that everything about her line was organic and environmentally friendly, even the box which has embedded seeds you can plant.

    I would love to win Perfumed Wine – Rose.

  • By the time Amanda was in her early teens she was making lotions and conditioners out of mashed avocado and flavoring like vanilla or orange juice. I bet they smelled good.

    I bet the process of distilling pine cones smells amazing.

    What kind of seeds are embedded in the packaging?

    I would love to win Mejica!

  • I love to read stories about beginning of perfumery adventure… Never tried anything from Amanda but I do respect her mission to great organic perfumes. white magic sounds very interesting. Working with white flowers isn’t always easy. 🙂

  • We share a western upbringing and I also love the smell of sage and evergreens. The goal of sustainable packaging is difficult to meet and I love her ideas. Any of the perfumes would be lovely to win!

  • I love that Amanda is so committed to creating true organic perfumes. It also interests me that she will use all recycled and repurposed materials for packaging, as I think this is so important and very responsible to look for, as a consumer. Perfumed Wine-Rose would be my choice, as I no longer drink wine but still enjoy, and am intrigued by, wine-centered fragrances.

  • I think it is wonderful to read how Amanda started by exploring her grandmother’s perfumes. To learning about botanicals on nature walks to finally studying in Grasse.

    I would be grateful if I was the winner of on of her organic perfumes. If I won I would like to try Urban Organic.

    Thank you for the draw!

  • I like that her decision to commit to organic materials did not come as a fashionable choice but from her experiences since childhood. I appreciate it when brands emphasize the “feel good” factor and in this case this is quite evident. I also find that the packaging shows dedication and attention to detail.

    From the line I would like to try White Magic the most as I find the combination of white florals and angelica amazing

  • “I too want to ‘break barriers’ in the evolution of American perfumery by invigorating our own agricultural resources to produce the finest raw materials in the world ”
    I’d like Perfumed Wine- Rose.

  • How Amanda was aware as a teen that certain consumer products had a negative affect on her is very impressive as it can take adults an extensive amount of time to make the connection. Her ability to create products containing natural, plant-based ingredients such as the lotion and conditioner she first produced is awe-inspiring as well. Being cognizant of the significance of philanthropy is another massive achievement. I am very grateful for natural and organic products that have the capacity to impart healthful benefits. My choice of fragrance is Urban Organic as citrus-based scents are a favorite of mine.