In perfume, marketing is perfume’s lifeblood. A fragrance not only needs to resonate, it needs people to know about it. Estee’s hands on approach to giving samples to everyone from Princess Grace on down . My grandfather was the gentleman who helped design, package and market it.
This was my first time being invited to see a perfume laboratory operation and be able to ask all of the science geeky questions which crowd my overheated mind. On a Monday in early July I visited Robertet and learned about fragrant fractions without having to worry about the lowest common denominator.
The newest release by Chanel, Coco Noir is meant to be a popular perfume and I mean that with both sides of the popularity blade in play. Like Bleu de Chanel in 2010, Coco Noir is created for the woman who has a few bottles of fragrance on her dressing table. I expect Coco Noir will be the number one selling fragrance this upcoming holiday season and for those not immersed in perfume it will be something they very likely will buy again, it will be popular.
Every one of the six courses of chef Tessa Liebman’s “Methods and Madness” dinner inspired by MCMC Fragrances was just as insanely detailed and carefully created. Every course was inspired by a particular MCMC fragrance, created by Anne McClain, and reflecting McClain’s gift of mixing up elixirs that evoke the natural and invoke the emotional.
Pierre Aulas and Sonia Constant were the team to bring Swarovski Edition to life and their inspiration piece was the Swaovski Star Shadow clutch bag. Just like the clutch the perfumers made the middle of Edition the place where things get very intense and glittery as rose and gardenia provide the heartbeat. It is a subtly sparkly fruity floral with a great amount of style.
One of the things I appreciate most about perfumer Juan M. Perez is the way in which he seems to “capture” not only the scent of whatever it is he is framing, in a perfume, but the total feeling or complete olfactory experience that created it. If you have smelled any of Juan’s work you will not be surprised to know Magnolio de Verano, Waters of Aswan, and Gardenia Exuberante come alive.
