CaFleureBon Creative Directors in Perfumery: Nick Steward of L’Artisan Parfumeur + What Makes A Great Fragrance Draw (includes Caligna)
The brief must be a moment of clarity, it must create the first spark – and it must be compelling. And I imagine perfumers are seeing many boring, uninspiring, me-too briefs. When you work for a brand like L’Artisan Parfmeur, the bar is very high-Nick Seward