ÇaFleureBon Profiles in American Perfumery: Anjali Vandemark of Anjali Perfumes + The Passion Collection Draw

Anjali Vandemark of Anjali Perfumes

Anjali Vandemark, perfumer, founder at Anjali Perfumes  

Profile: Hello and Namaste! I was born and raised in India. My first scent memory is that of a mango leaf. As a little girl, I used to climb up mango trees to gather leaves for the first day of the lunar year. We made a garland of the leaves and strung them on top of the front door. It was a way to welcome spring. I must have been six then–thin and tiny, my knees skinned, my frock torn in places, my skin sunburnt but a big smile on my face. Up the tree I was a queen of the world. The scent of the mango leaves as I plucked them was divine. It was not just strong, green, raw, and sharp, it was also like the wind. It was free. It was light and airy. It was high. It gave me wings. But my best scent memory is of Sandalwood. My grandmother owned a small block of real Mysore Sandalwood. For special ceremonies, she’d give me the very important task of making Sandalwood paste. I would grind that precious block of wood on a sahan—a special stone meant for just this purpose. For days afterwards my fingers would stay perfumed. My soul is forever imbued with the divine scent of Sandalwood.

Anjali Vandermark was born in India

 Anjali Vandemark’s mother, father, and grandmother

My childhood was filled with scents from a multitude of flowers that bloom in the tropical climate. I wore jasmines in my hair, strung flowers into garlands, or gathered grass tips for rituals. For a particular occasion, I would only gather wild leaves. There are about a dozen leaves, each with its own texture, shape, and varied green scent, that are special in some of our customs. Another one of my favorite fragrances? Cow-dung! The smell of wet dung is rich, fecund, and wonderfully green. I gathered dried cow dung cakes, which we would burn. On their embers we would sprinkle guggul and raal—resins from local trees. Even that smoke has a wonderful green touch. Since vegetables were the biggest part of our diet, I learned their different notes as I chopped them. And then there are the spices! Spices are an intimate part of my culture. For my debut collection, I used a mix of spices to create accords that lend a gentle touch. Cool and fresh, hot and earthy, and floral and sultry, heady.

Indian spices used in perfume
A third of spices from  the drawer  of Anjali Vandemark of Anjali Perfumes

My experience of perfumes grew from applying attar from an attar-dani, to sprinkling rose water on guests from a gulab-dani—both expensive, silver receptacles designed for their particular purpose—and from my father’s shaving creams, my mother’s perfumes, and especially from soaps. Soaps are the most affordable and ubiquitous way to experience perfumes. Later, in the 1990s, when shopping malls became popular, I bought Givenchy, Burberry, Issey Miyake, Dior and other global brands that I could afford. And so, I have a humble background in perfumery at best. I do not have a formal education in this art, and I have sampled just a fraction of the vast array of perfumes. But I use what I know and what I have studied to create fragrances that resonate with me. I draw inspiration from my memories, what I have seen and learnt of other cultures, but mostly from the land—my eternal guide and refuge.

Natural perfumer's perfume organ

Anjali Vandemark’s  perfume organ in her workshop on Bainbridge Island, WA.

 On American Perfumery: Last year Saskia Wilson-Brown, founder of The Institute Art and Olfaction said something that moved and emboldened me. There are no rules, she said. Make your own. This liberation is what has made me, someone from a small-town India, dream of sharing my perfumes with you. All this was done with just clicks—LLC formation, business license, raw materials, you name it. I keep thinking of how accessible all these services are here in the USA, unlike so many other places.

Anjali Perfumes Himalayan Dawn perfume being made.

And the fragrance community! So joyful, so full of celebration of all things perfume. What an incredible gift. I do not feel that this is a secretive or difficult industry to enter. If anything, I feel that there is a growing wave of experimentation and inclusion today.  And then there are the women perfumers. Diane St. Clair, Dawn Spencer Hurwitz, Chavalia Mwamba, Sarah Horowitz-Thran, Christi Meshell, Ellen Covey, Yosh Han, Mandy Aftel, and many many more…  They all are my inspirations.

This land and these women have given me a voice. This is American perfumery.

Anjali Perfumes Himalayan Dawn, Tiger Bright, Monsoon madness

 Anjali Perfumes Himalayan Dawn, Tiger Bright, Monsoon Madness

In my debut collection, I have tried to create impressions of places and passions. I wanted to celebrate the awe of a Himalayan dawn, the adventure of a tiger reserve, and the exhilaration of monsoon.

I hope you enjoy them.

Mound of Butter Antoine Vollon

Antoine Vollon’s A Mound of Butter via (SAM)

Favorite <American> Artist: For the past few years, I have been deeply stirred by still life paintings. They captivate me. Their quiet seeps into me. The Seattle Art Museum (SAM) held an exhibition of Impressionist paintings a few years ago, where I saw Antoine Vollon’s A Mound of Butter. I am obsessed with it (I know he’s not American). Time and time again I look at a postcard of that painting. I can almost smell the butter. Another incredible way to experience the painting is to hear it. Yes, hear it. SAM has an audio recording that describes the painting for people with low or no vision. I’d love to share it with you.

Experiencing a thing from a different sense elevates it. Just like perfumes.

Anjali Vandemark of Anjaliperfumes.com

Anjali perfumes

3 samples, 2 ml each of three perfumes in The Passion Collection which includes Anjali Perfumes Himalayan Dawn, Tiger Bright, Monsoon madness

 

Thanks to Anjali Vandemark we have a draw of for a registered reader in US / CANADA for an Anjali Perfumes Discovery Set (3 perfume samples—2ml each of Himalayan Dawn, Tiger Bright, Monsoon Madness. To enter the draw, you must be a registered reader. Please leave a comment with what you found fascinating about Anjali’s path to perfumery, and where you live. Which of  her three small batch artisan fragrances appeal to you the most? Where do you live? Draw closes 2/3/21

Anjali Vandemark of Anjali Perfumes is 159th in our American perfumer series, which officially began in 2011 with Dawn Spencer Hurwitz of DSH Perfumes.

All photos belong to Anjali unless otherwise noted. Editor’s Note: Each of the women perfumers Anjali was inspired by, all have been featured in our American Perfumers Series and Anjali’s store opens February 1, 2021

Please like CaFleureBon Profiles in American Perfumery and your entry will count twice. Please leave that in your comment.

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20 comments

  • BostonScentGuy says:

    I loved hearing about Anjali’s early scent memories (mango leaf! Hands scented with sandalwood for days!). I also appreciated her take that the industry was open and welcoming to new folks and innovation and experimentation. I wasn’t able to see descriptions of the scents, since the website is not live, but the various personally significant greens, flowers, and aromatics she mentions throughout the article are all wonderful and important to me as well. Thanks for the draw! I’m in the US.

  • I could identify with many things Anjali was talking about – smell of mango leaves, sandalwood, herbs and spices, and even cow dung!! Truly enjoyed her down to earth writing, and her being so unpretentious – how many would be willing to say they liked the smell of cow dung, if they did!! Plus, how she acknowledges that she doesn’t have formal education in perfumery, how she has learnt from other women, and how America and these women have allowed her to chart her own path, based on what she learned culturally in India. I am not aware of many mainstream, popular fragrances from India, specifically those purely based on Indian culture – of course, sandalwood, oud, cardamom, cumin, rose, jasmine, many herbs and spices, etc. are all culturally very Indian, and popular in many European and American perfumes, but I am talking about the lack of popular perfumes based on a very Indian perspective and sensibility, such as Anjali’s. Very curious to see what she brings to the perfumery table. Thanks Anjali for your very interesting story and this draw. Writing from the USA.

  • Wow, another amazing origin story of a new American Perfumer by Cafleurebon! I was intrigued by Anjali’s scent memories growing up in India and how she is integrating spices into her scents. I looked at her website and I honestly couldn’t say which of the three call to me more. I love a beautiful pine scent like it seems Himalayan Dawn will be. The tobacco note in Tiger Bright seemed like an interesting choice and a bouquet of big white floral in Monsoon Madness makes me remember my times in Thailand during the rainy season. I would love to try these scents. Best of luck, Anjali! US.

  • I love that she is an intuitive perfumer, remembering the smells of her childhood. Monsoon madness appeals most to me with its florals and iris. Usa.

  • My favorite part of this story is the image of young Anjali climbing trees for mango leaves and how it’s not just a scent but an entire feeling. I certainly agree!

    I have vivid memories of climbing in my backyard as a kid and knowing exactly what the scents were around me (a white pine, one memorable honey locust, hydrangea and forsythea bushes, and the mulberry tree next to the shed roof I was definitely NOT supposed to climb onto). Scent memories are so powerful.

    At about 8 I once tried making my own perfume from the long-suffering magnolia tree out front once and it didn’t go well, lol! It’s not a note I appreciate since then.

    Anise and cardamom are two notes I love and so Himalayan Dawn of her three creations calls to me most strongly.

    Thank you so much for bringing this perfumer’s work to us! In Canada.

  • Bryant Worley says:

    Anjali’s path to perfumery was very good, and beautiful. She started from childhood appreciating fragrance, and continued on that path, not garnering professional training, but going according to her self-taught fragrance ‘upbringing’ (“I do not have a formal education in this art, and I have sampled just a fraction of the vast array of perfumes. But I use what I know and what I have studied to create fragrances that resonate with me. I draw inspiration from my memories, what I have seen and learnt of other cultures, but mostly from the land—my eternal guide and refuge”). She was able to make her dream a reality by remembering this: “There are no rules, she said. Make your own. This liberation is what has made me, someone from a small-town India, dream of sharing my perfumes with you.” To Anjali, I say, “Achchha kaam karate raho!!” (“Keep up the good work!!”).

    It was very hard picking from the three, but Himalayan Dawn just edges out the other 2 because of the Haitian Vetiver and Bulgarian Rose.

    I live in Waldorf, Maryland, USA.

  • forrestanez says:

    I love hearing about her first and best scent memories. I also enjoy the fact that she drew inspiration from the words Saskia Wilson-Brown, saying that there are no rules. The comparison between still life paintings and perfume is a nice and unique perspective. Her journey to where she is, is just a lovely story. Based on the note breakdown of the perfumes, Tiger Bright sounds the most appealing to me. Plus I am obsessed with tigers. I live Hawaii USA

  • The thing I like most about this post is Angali’s lack of formal perfumery education and her admission of not having smelled a prolific amount of fragrances. She is approaching the art in an honest way and I’m sure that will yield unexpected results.

    I would love to be eligible for the sample set. Monsoon Madness is calling my name.

    Thank you from Canada!

  • Ah I love the description of Tiger Bright! I have been looking for a fragrance with Tiger in the namesake that really appeals to me and most are very oud dominant. I need some Tiger bright in my life, would love to win the sample as the price point and overall aura of this brand is something I feel I could get into!! My mother would love Himalayan dawn by the sound of it also
    NY USA

  • I love the description of Tiger Bright! I have been looking for a fragrance with Tiger in the namesake that really appeals to me and most are very oud dominant. I need some Tiger bright in my life, would love to win the sample as the price point and overall aura of this brand is something I feel I could get into!! My mother would love Himalayan dawn by the sound of it also
    NY USA

  • I loved hearing about the scents from Anjali’s childhood, and that this was what led her to perfume. I enjoyed that she is inspired by the “No rules” idea and that she hasn’t had formal training. All of her fragrances intrigue me, none more so than Tiger Bright. I am in the USA and have liked CaFleureBon Profiles in American Perfumery on Facebook.

  • I remember sniffing spices with my neighbor blindfolded and trying to identify them. Anjali’s story about mango leaves and sandalwood and her scent memories was so interesting. I loved how appreciative Anjali is about being put in the American Perfumers series. Himalayan Dawn sounds beautiful. But they all do . Thank you for the chance to win. USA California

  • It’s inspiring to hear that Anjali’s relationship to scent is so personal and un-cynical, rooted in her early family life. Quite different from many of the stories of formally-educated noses from big frag houses. Her story shows real affection for materials and the experiences connected to them. Of the 3 scents, Tiger Bright is 1 I’m most excited to try. I liked the ÇaFleureBon Profiles In American Perfumery page. I’m in USA.

  • wallygator88 says:

    Thank you for the great review.

    Anjali, your story stirred some of my earliest olfactive memories – picking jasmine with my mother/aunts early in the morning to make garlands, the smell of Mysore Sandalwood soap in the bathroom (that I adore to this day), my gradndmothers snuff, agabattis, frankinscence in church. I hope some day to learn how to recreate these smells so that I can share them. Thank you for inspiring me a little more along the way.

    I actually can’t decide which appeals to me the most. It’s easier for me to rank them as 1 – Tiger Brigh, 2 – Himalayan Dawn, 3 – Monsoon Madness.

    I hope to pick up some of your samples on American Perfumer.

    Cheers from WI, USA

  • I love the passion in using and describing each element and note, and the emotions and memories they evoke. I would be so delighted to try them, because they sound delicate and made with such passion, that the article manages to transmit to the reader. CA, USA

  • It seems we all have our childhood tree. Mine was a peach tree and I spent hours up there, it was my home. I think I remember more it’s bark smell, rather than the leaves. It’s so good that you got to recreate your childhood memories through your work Anjali.
    It’s hard for me to choose what I’d like to try the most. I’m a floral scent lover so logically I should like the Monsoon Madness the most. But I imagine the mountain air of Himalayan Dawn to be intoxicating too.
    Thank you for the opportunity. Greetings from Indiana, USA.

  • What a lovely picture Anjali has painted of her childhood olfactory journey. I would revel in exploring what this walk has resulted in thus far. It sounds like she is a fresh breath of air in perfumery, and I love that she is generous in describing her interactions with fellow perfumers and the fragrance community.

    Her descriptions paint a picture that makes me long for these experiences, the perfumes sound dreamy, with interesting and unusual components. Although they are all quite compelling, Monsoon Madness is most intriguing to me.

    (In Texas, USA)

  • doveskylark says:

    I enjoyed reading about Anjali’s childhood in India. I liked her memory of making sandalwood paste and having the fragrance linger on her fingers. I also enjoyed reading about her love of vegetables and spices. It was also wonderful to read that the USA brings liberation–and access–to perfumers. I like that Anjali’s perfumes were inspired by scent memories in India.
    Monsoon Madness appeals to me.
    I live in the USA.

  • Michael Prince says:

    Congrats Anjali Vandemark on her official launch on February 1st. I loved learning about her path to perfumery. Being raised in India in a tropical climate and being exposed to so many raw and natural materials including different spices, sandalwood, and even cow dung. I think I would like Himalayan Dawn the most. I am from the USA.

  • I like the sound of Monsoon Madness, but really all of these sound so interesting. The path from India is truly fantastic. Thank you so much for the draw. I’m in the USA