Pierre Bénard Ségu via the OSMOART©
On February 15, 2025, The Fragrance Alliance Network will host an event dedicated to the work of Pierre Bénard Ségu, a perfumer whose career has been defined by innovation, sustainability, and a deep connection to natural materials. Pierre was one of our first contributors more than 14 years ago, when I started ÇaFleureBon (read I Am a Slipstream here). The centerpiece of the evening will be Lilith, (which was awarded a Best of Scent 2024 by Ermano), who wrote, “When a sublime inspirational imagery meets masterful craftsmanship in a daring olfactory shape a perfume lover can’t help but rejoice greatly has already garnered attention for its artistry and emotional depth”.
Image via OSMOART©
“Bénard’s journey into perfumery began with a fascination for aromatic plants, which led him to study biochemistry and later specialize in perfumery at the University of Science and Technology in Montpellier and the Grasse Institute of Perfumery. Over the past two decades, he has worked with industry leaders like Robertet, Payan Bertrand, and Capua, where he championed sustainable practices in sourcing and developing raw materials. Today, as the olfactory artistic director of OSMOART, he creates multisensory experiences that blend scents, colors, and sounds. Lilith is a testament to the ability of Pierre Bénard Ségu to balance tradition and innovation. The fragrance combines natural essences with modern techniques, resulting in a scent that is both timeless and contemporary. During the event, he will discuss the inspiration behind Lilith, the challenges of its creation, and the role of sustainability in his work. Attendees will have the chance to experience the fragrance firsthand and explore its intricate bottle design, which reflects the scent’s artistic vision. The evening will also feature champagne toasts, giveaways, and an opportunity to win rare materials used in the creation of Lilith. It’s a chance to celebrate not just a new fragrance, but the creativity and expertise that go into crafting it.” Gustavo Romero, founder of The Fragrance Alliance.
Whether you’re a fragrance enthusiast or simply curious about the art of perfumery, this Fragrance Alliance Event in New York City offers a unique opportunity to connect with Pierre Bénard Ségu.
In addition to the main presentation, Bénard will offer two masterclasses and a two-day intensive on space scenting, tailored for those with a keen interest in the craft of perfumery. The first session will delve into the complexities of sandalwood, a treasured ingredient celebrated for its rich warmth and layered character. The second will uncover the essence of agarwood. Together, these sessions will deliver practical knowledge and a profound understanding of these highly prized materials. Please join Pierre Bénard Ségu at 414 Broadway from 7PM EST –9PM EST. Buy Tickets here
–Michelyn Camen, Editor-in-Chief and Gustavo Romero, founder of The Fragrance Alliance Network
Please read more articles on CaFleureBon: Tuberose, a Love Story, BAUDELAIRE: From Matter to Spirit, Out of Africa, Trip to Bulgaria and his Bergamot in Perfumery Ingredients Post
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