Michael Edwards
Michael Edwards has been methodically cataloguing fragrance for 31 years and is renowned as the world’s leading perfume expert; CaFleureBon MVP for 2014, his database and book Fragrances of the World has changed the olfactory landscape and language , while assisting retailers and consumers alike in navigating an ever crowded perfume market. More than a beautiful coffee table book, Fragrances of the World has become the go to resource with an easy to understand and comprehensive listing of over 1600 new perfumes in 2015.
Fragrances of the World continues to be the leading guide for fragrance classification. Highly regarded as the ‘bible’ of perfumery, independent and impartial, unsurpassed in both its research and scope, this is the definitive reference trusted by perfumers, executives, journalists, retailers, collectors and shoppers worldwide.
The book organises perfumes into 14 fragrance families – including Woods, Oriental, Floral, Fruity and Citrus – and even more subfamilies from which to choose. Refreshed weekly the online databank provides current and up to date details on new launches, while the annual guide book is an iconic sales tool with current and historic references at your fingertips. Over the past several years, Michael has made many trips all over the world to visit indie and artisan perfumers as he recognizes their importance as influencing trends at the larger Houses. More than just a reference book, the category and classifications are helpful in determining what perfumes you may like based on your personal preferences. “Your signature fragrance is Chloé but would like to try something new for day wear? That’s a classical rose floral. You might like La Fille de Berlin by Serge Lutens", Michael advises.
So what does Michael Edwards wear when he is working? Last time we met, two years ago, he mentioned he was fond of the classic, rich citrus Cologne: Hermes Eau d’ Orange Verte, originally created in 1979 by Francoise Caron. The new Fragrances of the World 2015 can be ordered here. Have some fun exploring the website as well, including the top100 questions he has been asked during his career.
Via Fragrances of the World
Michelyn Camen, Editor in Chief