Designer Jeremy Scott: photo Martina Cyman

Jeremy Scott seems to be in the fragrance news these days, most recently with MoschinoToy. The designer has announced that he is collaborating with Adidas Originals on a limited edition unisex fragrance that was created with licensee Coty Inc. Called Jeremy Scott for Adidas Originals, it is a limited edition of 10,000 bottles and will be launched worldwide starting in February in Adidas Originals stores and other select doors.

According to Women’s Wear Daily, “I got the go-ahead and started working on the fragrance and trying to create something unique that I felt was from me, which is such a difficult thing, because my talents lie in the visual and not in the olfactory”. They did enlist one of the most noteworthy olfactive artists, Master Perfumer Maurice Roucel of Symrise, who along with Philippe Roques created the "sneaker scent" which includes notes of Calabrian bergamot, incense, white pepper and cashmere wood.

The inspiration for the bottle Adidas Wings 2.0 designed by Jeremy Scott

This is a new direction for Adidas whose fragrances have been directed to a mass market audience, primarily with scent and body products with the three stripe logo. The perfume bottle is shaped like Scott’s Wings 2.0 Trefoil sneaker design with detachable plastic wings, which will be housed in a shoebox like carton.

The visual campaign for Scott’s scent was shot by Inez van Lamsweerde and Vinoodh Matadin and will appear primarily in-store and online.

In the U.S., the 75-ml. eau de toilette is to retail for $105.

Source: Women’s Wear Daily and HighsNobiety