Tania Rueben , Pure Natural Diva Botanicals Perfumes
Profile: I was born and raised on the West Coast of Canada. Heritage wise I'm a Euro blend, Irish, Scottish, English, French, with rumors of Asian Indian – I attribute my enchantingly dark brown eyes to that rumor. My mother was a teenage hippie, which meant growing up I moved… a lot. During my childhood, we lived in on a communal dairy farm, an Indian reservation, in a teepee, and I changed schools 17 times by the time I graduated! At the age of 16 I ventured out on my own, in search of a "normal" life. Eventually I landed in Los Angeles and married a successful writer. When my husband and I married, I became a stepmom to his son; a little over a year later our daughter was born. Sixteen months after that, my best Christmas present ever was our youngest son. In addition to our littles we have three pit bull rescues, two bearded dragons, and crickets (lots and lots of crickets!). Perfectly normal.
Tania preparing a sugar scrub
I came to the world of natural perfumery through my eco savvy lifestyle website, Pure Natural Diva. Since the birth of my children I had been on a quest to find simple ways to live greener and healthier. One area of ongoing challenge was fragrances. Unable to find a natural perfume that truly spoke to me, I began formulating simple (VERY SIMPLE) essential oil blends for my personal use. It was this foundation that gave me the courage to tackle the creation Pure Natural Diva Botanicals. It didn't take me long to determine that natural perfumery would be my starting point.
I set out to formulate a beautiful, appealing botanical fragrance line. The scents would be PURE, NATURAL, and DIVA. I actually wasn't sure I could be the nose behind the brand, but I knew I wanted to try. I was drawn into the entire experience. Formulating morning, noon, and night. Each scent had numerous renditions. Tiny vials accompanied me everywhere I went; friends were enlisted to smell and test at each stage. I relied on their candid feedback to steer me in the right direction. Months later, I flew across the country to debut my efforts in New York City at the Elements Showcase in January 2012, . I showed up on my own, uncertain about how my work would be regarded by the perfuming community. I left confident, as time after time friends pulled others over to my perfumes — a confidence that grew as publications such as WWD and CaFleureBon discovered Pure Natural Diva.
Tania's perfumes and body products are made with over 85 percent organic ingredients
American Perfumery: Freedom and opportunity are boundless in America, and I believe that spirit is deeply entrenched in American Perfumery. American Perfumers have the freedom to create without constraints. Whether it's Mandy Aftel's quest for the exotic and unusual, Alexandra Balahoutis' spirit to innovate, or Anya McCoy's passion to unite artisan natural perfumers — each of us has our own unique voice and palette, and each one of us bringing our distinct vision to the landscape of American perfumery.
From the Old Garden No 2 -Georgia O'Keefe
Favorite American Artist: Georgia O'Keeffe’ work is amazing. I love the way she captured color, light, and shape in her work. She also remained true to her personal vision throughout her career. I aspire to have the same tenacity, vision, and vibrance in my natural perfumery.
–Tania Rueben, Perfumer and Founder Pure Natural Diva Botanicals
Thanks to Tania we have a reader's choice for one USA reader of Pure to Go, Natural to Go, Diva To Go or Elixir to Go each with a co-ordinating entwined organic soap. You can read John's perfume reviews of the four here To be eligible, please leave a comment with your choice of fragrance and what you found fascinating about Tania. Draw closes March 17, 2014.
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