A Tribute to Celestino Durante Founder of Profvmvm Roma: Wine-Perfume-Opera

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Earlier this month, Osswald Parfumerie NYC opened their doors to what was originally going to be a meet and greet for the creators and owners of Profvmvm Roma. The four Italian siblings Giuseppe, Luciano, Maria and Felice Durante were set to be present, when sadly and suddenly their father, Celestino Durante, founder of Profvmvm Roma passed away. Tanja Dreding Wallace, Proprietor of Osswald NYC decided not to cancel the event, but rather kept it in honor of Celestino’s memory, a small way to pay tribute to the family and their work. Campari cocktails and wine flowed, as well as cibo and dolci were served throughout the evening. A peaceful display designed by Nik Anderson-Hays, Creative Director of Osswald NYC, intricately weaved a perfect balance of stone, flower, perfume, and candles to pay tribute to the family, and their work. A note next to a beautiful bouquet of roses read:

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Nulla può impedire al Sole di rinascere. Ciao Celestino !”

[Nothing will keep the sun from rising again. Ciao Celestino!]

The evening was a tribute to a fragrance family and their fragrances that in the end ultimately remain. Tanja described that she couldn’t imagine not having the tribute to the Durante family whom she met earlier this year, and was taken not only with their story and fragrances, but their genuine warmth and good nature. Profvmvm Roma has graced niche perfumery since 1996, the line has over 30 fragrances, and some of the fragrances have ancillary products in the form of body oil, shower/bath, and room fragrance.

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What I remember most about the evening was a small group of us that gathered around the Profvmvm display, some new comers, other reminiscing about their favorite scent and why. This went on for some time. A bunch of us just smelling and talking, and afterwards I realized that my experience mirrored Profvmvm’s philosophy of transmitting emotions and sensations through scent. I applied Acqua e Zucchero on my neck, and placed its body oil companion on my wrist. The perfume enveloped me, its opening full of red berry notes, an almond accord that immediately rose to the top on my skin, orange blossom, and vanilla are working their depth and magic, in both the EdP and the body oil.

Soon the room filled with silence and then opera singers began to sing. Tenor, Joseph Beutel, and Soprano, Megan Nelson sang a selection of Italian Opera, including Mozart’s Don Giovanni in a duo. The room was alive, a little girl dancing, others smiling.

After, and once on the street a steady breeze hit me; I felt self-assured walking with Acqua e Zucchero leading the way.

Courtesy of Osswald Parfumerie NYC we have a draw for a sample set of the body oil and EDP of Acqua e Zucchero. This is a US only draw. To be eligible leave a comment on your favorite Profvmvm fragrance and if you live in the US. The draw ends on December 3, 2013.

We announce the winners only onsite and on our Facebook page, so Like CaFleureBon and use our RSS option…..or your dream prize will be just spilled perfume.

Valerie Vitale, Contributing Editor

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28 comments

  • Wow, I do not know Profvmvm…. I would love to become in the know. I am in the US. Thanks for the draw

  • What a sad loss for the perfume world. I absolutely love fiore d’ambra, it was one if the first perfumes I ever tried and wow, is it amazing. Thank you for the draw. I’m in the US.

  • I really like Acqua di Sale. I would love to try something else from the line. I’m in the US. Thank you for the draw.

  • I also do not know this line – but it sounds intriguing! One more reason to get to New York and Osswald soon!

  • My absolute favorite is Ambre Aurea. It is just a pure, dark resinous amber that surrounds you like smoke and intense. I’m in the US. Thanks for the draw

  • I’ve only tried Acqua di Sale but Acqua e Zucchero and Ambra Aurea are two I have had on my list for some time now. I am in the U.S. Thanks!

  • I have not had the pleasure of trying any Profvmvm Roma fragrances yet,but would be thrilled to try Acqua e Zucchero.I live in the U.S. Many Thanks for the chance 🙂

  • I’m in the US and I’m not familiar with this line. Thanks for the draw,and for sharing your wonderful evening with us!

  • I am sorry to say that I have never smelled any of their fragrances, but many do sound lovely, and I would love to have a chance. I’m sorry for this family’s loss. I am in the U.S.

  • I am mad or Ambra Aurea, and have craved Aqua e Zucchero for months , now.
    I live in Southie 😉
    I’d be over the moon for this one, which I suspect sings like a canary on MC 😉

  • I am sorry to hear of this family’s loss. Profumum fragrances are so wonderful! My favorite is Confetto. There is nothing else quite like it. I always get compliments whenever I wear it. I am in the US. Thank you for the drawing.

  • I have not tried any of these scents, I am sorry to say. But, after reading about them, I am hoping that will change soon.

    I live in the US. Thank you for the drawing.

  • I have not tried the line, but I think I would enjoy Ninfea. Thank you for the draw. I am a US reader.

  • I love Dulcis in Fundo and I live in the US! Acqua e Zucchero has been on my list of things to try for awhile now!

  • susie frankel says:

    I have not tried any … yet…but would hope to soon! I’m Italian and perhaps there is something lacking and this draw could fill that void. Ciao. Gracie.

  • I haven’t tried anything from them. This is the first I heard of them. Definetly would love to try this line
    USA