On October 9, 2013. Managing Editor Mark Behnke wrote " Puredistance is one of those niche houses which are taking a different approach to their line. They are producing ultra-luxe perfumes and releasing them about a year apart, give or take a couple of months. Each new fragrance has a unique inspiration and doesn’t necessarily feel as if it is an outgrowth of that which came before. Another important factor is you smell the quality of the ingredients. All of the Puredistance perfumes I, Antonia, M, and Opardu have been among my favorite perfumes of the year in which they were released but none of them made it onto the very top tier of my favorites for the year. Barring an unforeseen torrent of amazing new fragrances the newest release Puredistance Black is going to be challenging for top honors when I compile the list for 2013".
I concur; Puredistance Black is vying for one of my favorite fragrances of the year. The dictionary definition of black is: "the very darkest of colors owing to the absence or complete absorption of white". Anyone who reads CaFleureBon knows my distaste for the current fad of marketing perfumes with the word black or noir in the name, simply because many are not dark at all. I confess that when I received my sample of the newest Puredistance, I was ready to dismiss it as another niche perfumerie trying to capitalize on the trend. I was wrong; Puredistance Black is much more. Black is the new Black. This is a perfume that is at once elegant, mysterious and a brilliant interplay of both light and shadow. There cannot be darkness without understanding light and Antoine Lie masters this concept brilliantly.
David Bowie (l.) and Jeremy Irons (r.)
From Mark Behnke's Puredistance Black Perfume Review: One of the other things that is special about Mr. Vos as creative director is he likes to give the perfumer a visual brief to go along with his inspiration. For Black Mr. Vos was inspired by two distinct personalities one from the musical world and one from the movies, “ I included images of David Bowie and the actor Jeremy Irons in the visual brief for Antoine. Since I was 14 years old I have admired (and enjoyed) the music and personality of David Bowie a lot. I find him very elegant and also mysterious. Throughout his career he has shown a lot of himself, but then, at the same time, he perhaps has hidden more. His layered and intriguing personality definitely has much in common with the DNA of Black. And then Jeremy Irons. The first time I saw him was in the movie 'Reversal of Fortune' where he plays the European aristocrat Claus von Bülow. His performance in this movie – he acts in a darkly humorous and charismatic manner – I immensely enjoyed. When I see him starring in movies, when I hear his voice or when I see some of his images I really think the concept of Black fits him like a glove. For me the delicate and sometime fragile tone of Bowie's voice resembles the elegance of Black and the dark and noble tone of Irons perfectly mirrors the mysterious and darker side of Black.”-Jan Ewoud Vos the founder and creative director for Puredistance.
I wonder if it is a coincidence that David Bowie (The Thin White Duke) and Jeremy Irons are both English?
We offered five CaFleureBon readers a deluxe sample but two went unclaimed. Possibly because just about every perfume blog was doing a giveaway as well. One deluxe sampler will be reoffered today to any of our readers worldwide. In order to win dear perfumistas, the poet, music lover or dance aficando in you can leave a comment with your favorite poem, perfume, book , actor or artist that might capture what I believe are the swirling spices, myrrh, a touch of sweet resins and frankincense that are at the heart of the darkness that is BLACK. (purely conjecture as no notes are listed, another annoying aspect of the marketing of this haunting perfume).
The most creative or interesting comment will automatically win. I am judging…. Leave your comment by November 13, 2013 to be eligble. There is no spilled perfume.
–Michelyn Camen, Editor-In-Chief
Editor's note: Puredistance press materials "…the same elegant personality as the timeless classic Puredistance I, but more masculine and oriental. I disagree with pigeon holing Black as a masculine fragrance .