Perfume is produced for so many banal reasons not the least of which is to make money. It is why it was nice to see a niche brand producing a perfume where a significant amount of the price would go to a charitable cause. Gerald Ghislain the creative force behind Histoires de Parfums is releasing a 1,000 bottle limited edition called Make Perfume Not War. M.Ghislain, like so many, believes that it is the children who have the power to impart lasting positive change. To that end $50 of every bottle sold will be earmarked for one of five initiatives Play, Education, The Arts, Technology, and Health. When you buy a bottle you get to decide to which one of these categories you would like your $50 to go towards. For more information on the specific initiatives you can go to the website www.makeperfumenotwar.org which is where the perfume is for sale and you choose where your donation is headed.
When I wore Make Perfume Not War I was very much reminded of Histoires de Parfums founding principles. Back in 2001 when I discovered the line M. Ghislain explained to me he wanted to bring quality back to perfume and to combine the two sides of his life; being born in France but raised in Morocco. He was a true child of the Mediterranean. Make Perfume Not War feels like a bit of a nod to that childhood as it is full of high quality ingredients all with a sense of innocent child’s play. An opening of every citrus note you might name turns in to a fruity floral heart before becoming sweetly woody at the end. Make Perfume Not War is like morning at the beginning of a day off from school as you decide how to spend your day, something fun is just ahead.
As I mentioned M. Ghislain takes lemon, grapefruit, orange, tangerine, and bergamot to begin Make Perfume Not War. This is as easy breezy as you can ask from a fragrance, it feels comfortable as the citrus overload works to impart a sense of fun like using every crayon in the box to color in your coloring book. For the heart M. Ghislain goes from the citrus grove and heads over to the tropical fruit stand as mango and pineapple provide the framework around a bouquet of freesia, lilac, and cyclamen. It is the lilac which is most prominent of the florals and the pineapple mango accord is so juicy I kept feeling like I wanted to wipe a drop of juice off my chin. The base is a trip to the candy store as vanilla and tonka turn the final phase lightly sweet. There is a bit of cedar but the vanilla is where Make Perfume Not War comes to a close on my skin.
Make Perfume Not War has average longevity and average sillage.
Make Perfume Not War is uncomplicated and in that simplicity it does capture the innocence of children and the reason for this fragrance to be created in the first place. If you sometimes want a fragrance which asks no more of you than to let it be your companion for a day Make Perfume Not War is a great choice. It will help you remember those days off as a child all while helping the current children look towards a brighter future of their own.
Disclosure: This review was based on a sample provided by Histoires de Parfums.
Thanks to Histoires de Parfums we have a 5mL press sample to giveaway. This is a US/Canada draw only. To be eligible leave a comment on what your favorite activity was as a child when you had a day off. Remember to tell us whether you are in Canada or the US in the comment, too. The draw will end September 18, 2013.
We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume.
-Mark Behnke, Managing Editor
Editor’s Note: If you are in Paris from September 18-November 20, 2013 there will be a Make Perfume Not War pop-up shop located at 11 Rue du Roi Dore, 75003 Paris. Make Perfume Not War will make its debut at the Paris exhibition Rives de la Beaute which runs from September 18-22, 2013.