Would you buy a fragrance without knowing its name, brand or seeing its packaging. Opensky.com and Chandler Burr think you will and will debut a new concept that will challenge you to do just that.
Chandler Burr, the Curator of The Department of Olfactory Art at New York's Museum of Arts and Design, the scent editor for GQ magazine and the former scent critic for The New York Times, is creating a project on OpenSky called the Untitled Series.
On the 1st of every month Chandler will choose a perfume that’s already on the market – some famous and some from niche collections (click here for Chandler's video). From this scent, he will remove all marketing — no bottle, no package, no brand, no name and will put the scent in a 50ml lab bottle – allowing you to experience these scent works as scent and nothing else. He will give shoppers only the guidance of his carefully chosen words to understand each and determine if the fragrance is right for them. His goal is to both enable and encourage shoppers to rethink perfume as a work of art, free from all visual cues and marketing. Scents include those from the late 19th century to last week, mainstream to niche, by the greatest perfumers in the world.
The first fragrance called S01E01 (Season One Episode One) and will launch this Friday, June 1st on OpenSky and the identity of the scent as well as more about the artist who created it will be revealed to shoppers on the last day of June. The series will continue with a new launch on the first of every month and a subsequent reveal on the last day of each month. There will be only 100 bottles available in the series this month, followed by a limited number to follow.
–Michelyn Camen, Editor In Chief