New Scents from the Land of Northern Lights- Gydja EFJ and VJK + A 100 ml Bottle Draw

We are starting to see more perfumery coming from the northern climes of the world: Andrea Maack, from Iceland and Byredo, from Sweden, are two lines we have come to enjoy. We introduce you now to a new player in the land of ice and volcanoes: Gydja.

The Gydja collection is a luxury fashion brand that is the brainchild of entrepreneur and designer Sigrun Lilja Gudjonsdottir. Launched in 2007, and rapidly gaining acclaim throughout the fashion world, her line consists of fashion, accessories, and perfumes. Her work is inspired by the powerful energies found in the geothermal pool of warm water lying under the surface of the geologically active country of Iceland, and many products contain materials unique to the country.

The perfume line consists of two scents named for Icelandic glaciers: Eyjafjallajokull (EFJ), which was released first and marketed to women; and Vatnajokull (VJK), marketed to men. They are airy and light, both being made with pure glacial water. Each bottle comes decorated with a piece of volcanic lava. The combination of glacier and volcano are symbolic of the powerful force that is created when the two meet (the Eyjafjallajokull glacier is also an active volcano, and a large eruption was responsible for the 2010 disruptions in air travel).

VJK is a nicely-done example of a modern fragrance for men. Crisp, with a bit of bite, it is slightly aquatic while still finding some softness from the woods. The jasmine is very quiet. I applied this to my arm fairly liberally, and it settled into my skin quickly, leaving a slightly bitter and quite masculine aroma. This is a scent for a crisp spring day, when you are in the sun but being whipped a bit by a chilly breeze. Upon reapplication, the opening notes were very reminiscent of gin-and-tonic and added some pizazz.

VJK – citrus, jasmine, white musk and cashmere wood.

EFJ uses a softer citrus note than the VJK, and is quite juicy. The roses are soft, but present, and are blended nicely with the vanilla and citruses. The citrus aromas are dominant for some time. Like VJK, it settled quickly, and I found it very wearable and summery. I am sorry that the weather was a bit chilly when I wore this scent, because I think it would bloom a bit in the heat and be quite refreshing. I re-applied, and the amplification was quite satisfying and fragrant. While VJK is, in my mind, truly geared to the young modern male, EFJ could be worn by either sex pretty easily.

EFJ – citrus, vanilla, roses and bergamot

My experiment with reapplication of both of these fragrances leads me to think that these are perfumes to be applied liberally throughout the day. The longevity is not bad, but the different facets that come through when the scents are layered on themselves are quite nice. Sillage is light – I do consider these to be skin scents. I would imagine their transparency is a by-product of being water perfumes, but I have little experience with that genre. Both fragrances are available in 50 and 100 mls on the Gydja website.

Thanks to the generosity of Gydja, we are offering a full 100 ml bottle of EFJ to one lucky winner. Leave a comment below and let us know what you think about water perfumes, or what you thought of this article. We will draw one winner on March 22, 2012 via random.org.

We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilt perfume.

Tama Blough, Senior Editor

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44 comments

  • Very enjoyable! When Eyjafjallajokull was busy erupting and disrupting European travel, I consulted my one Icelandic friend, who very kindly taught me how to pronounce the name of this all-too active volcano; even better that that’s the scent that sounds the most appealing!

  • I have had some luck with water perfumes, but generally I find the silage to be softer. This used to bother me, but now I rather like the subtlety.

    EFJ sounds amazing! Thank you for the draw.

  • I haven’t had much experience with water perfumes. As always, I did enjoy this article, and the perfume sounds veryy appealing. I especially love perfumes with citrus and floral note combinations.

  • I find most are a bit too strong, but EFJ sounds like a nice picnic scent. Still want to wear perfume, but enjoy the scents of nature.

  • What a great opportunity for someone to own this lovely scent! Thank you for this review!

  • The only water perfumes I’ve tried are from CB I Hate Perfume… I should try this re-application method =P

  • the article was very interesting and I love the bottle with the piece of lava. great read and draw. thanks

  • I quite like watery, damp or crisp fragrances, however I’m not a huge fan of anything oceanic/aquatic because to my nose they smell a little chemical and harsh. EFJ sounds different, and has many accords in its scent pyramid that appeal to me.

    Thanks for the draw.

  • No experience here with water perfumes, but this sounds so intriguing I would love to try! Love hearing about more scents from northern climes. Thanks for the draw!

  • I don’t believe I have experienced water perfumes. But pure glacial water sounds so inviting, especially with the warm weather we’ve been having. The lava on the bottle is a nice touch.

    This is a really generous draw. Thank you.

  • Thank you for the draw! I didn’t know Andrea Maak and Gydia, and I’m very curious to try fragrances by northern niche houses…

  • I’m not familiar with water perfumes, I’ve always assumed it was marketing talk for edt or edc concentration. Both perfumes sound nice, I like that they are named after glaciers and feature glacier water, nice touch. I would choose EFJ, if I was to win the draw.
    Thanks for the article and for the draw.

  • Strangeways says:

    Interesting article. I never had the opportunity to experience water perfumes, but i’d love to. And I would do anything to get a piece of volcanic lava. Just kidding.

  • I like water-scented freagrances that are crisp and fresh in summer. This must be a special work, something new, I wuld like to get it. Thx for this opportunity.

  • EFJ sounds very interesting and different and I would like to try it. I smelled a few water perfumes and all of them seemed fresh and clear, perfect for a hot summer day.

  • noetic owl says:

    I like the idea of reapplying throughout the day to experience different facets of the perfume….not familiar with too many water scents but this one sounds lovely and I have been on the hunt for a good skin scent. thanks for the draw!

  • Great article! I only tried CB IHP as water-based perfumes and usualle got a soft but decent sillage . EFJ seems very interesting
    Thank you for this draw!

  • I only know of I hate perfume water based perfumes and I have tried blending some myself with limited success. The notes are quieter and more natural. Not much sillage but improved longevity with less fragrant material. Problem is for me that they have a sort of musty under-scent. I need to try more to have a real oppinion though

  • I haven’t tried many water scents, wanting to stay away from anything marine-like. But EFJ sounds just right and soft enough. Thanks so much for the draw!

  • I have only one water-based perfume (that I know of) and that is NAUTICA Oceans…and I love it! Imagine my surprise when I spritzed this on a test strip and it bubbled and made the strip go limp! *giggles* It was rather light, on opening, yet developed beautifully. I bought the 100 ml bottle, shower gel shave balm AND deodorant.

    I love that these perfumes have a bit of Iceland in (and on) them in the form of pure glacial water and the chunk of lava rock on the bottle! 😀

    Despite what would seem rather ubiquitous and lackluster notes listed for both scents, this review has made me want to smell them and try them both. Sometimes a skinscent with subtle panache says more than a dab of “loud” perfume! 😉

  • I’ve never tried a water-based perfume before, so I have no experience with that. This article made me miss seeing northern lights, as we had some magnificent ones where I grew up. Now I live further south (how often do you here that phrase from a Canadian? ;)) and we don’t get them at this latitude.

  • I’m not sure I really even understand what water perfumes are but EFJ sounds like a delightful summer scent. And my grandparents were Icelandic so I’m all for trying some of my aromatic heritage!

  • I have never tried a water scent, but I’d like to. EFJ sounds wonderful. Please enter me in the draw.

  • TimeaZsofia says:

    I do not really understand, what “water parfume” mean, maybe is there no alcohol at all, only water? Or it just mean they are airy and soft….I do not know, but I am very courious about them!
    Thank you for the draw!

  • I don’t have experience with water perfumes I usually choose something stronger but the idea is very appealing and I will give it a try. I am happy that these unique creations from Iceland have been reviewed!!

  • I love water perfumes, and I can’t wait to smell these. I lived in that part of the world for some time, and was left with the impression that everything there is made carefully and beautifully. (I can’t wait to move back someday.) I like that the scents are made with some “native” materials, and I would love to be able to try this.

  • I enjoyed the article and like the feeling of glacial waters, snow, purity, clean transparency that these fragrances describe. Thanks!

  • I find that water perfumes are ideal for work or other situations for which a strong perfume is inappropriate. EFJ sounds gorgeous, and I would love to try it.

  • Never tried a water-based perfume, but I’d love to give them a go. I’ve got Norwegian heritage so all things Scandinavian interest me. The article makes EFJ sound mysterious and familiar all at once, skål!

  • d3m0lici0n says:

    I’ve never tried any water perfume, it is interesting the association made between glacier and volcano, and the fact that is made out of pure glacier water too, interesting brand and interesting concept.

  • I had opportunity to try this fragrance and it is beautiful. I don’t mind Water in fragrance at all, people will be surprised when they smell this 🙂

  • I loved this review. Water perfumes (I only have experience with CBIHP) are not bad, but a bit jarring perhaps because of the wet feeling they leave on the skin. I’m always curious about all things Nordic, so I would love to try these or win a bottle. Thanks for the opportunity, CFB, and thanks for the reviews, Tama!

  • I love that Sigrun ties in elements of her home country to her fashion and perfumes. Not just pure glacial water but also volcanic lava! Gydia really sets itself apart from other houses with this.

  • Loved this article. I’ve done some research on Iceland as it’s one of the places I hope to visit one day – to watch those Aurora Borealis and to soak in thermal pools… what a magical land. Great to know there are talented perfumers over there, inspired by the majestic nature of the place!

  • I love the idea of these water perfumes, because they sound very natural, unlike some of the many mainstream aquatic fragrances on the market.

    The notes of EFJ sound perfect for spring! (-;

  • A very informative article. I’ve never heard of or tried a water perfume but I would love to. Pure glacial water, wow!!!

  • I really enjoyed learning about the Gydja collection. EFJ sounds awesome. Thanks for the interesting article, and the draw!

  • taffynfontana says:

    My fragrance choice really depends on my mood and although i have not had much experience with water perfumes, this line seems intriguing i’m sure it would be very appropriate at work or business functions as well as a nice pick me up when working out. Thanks for the generous draw.

  • I’ve tried and enjoyed a water perfume from CB I hate perfume, but otherwise don’t know much. It seems like it would be great to spritz in abundance, less drying on skin and hair? I guess I’d have to try to find out.

    I like the volcanic rock and bottle, the union of powerful opposites, and the glacial water and names–EFJ sounds perfect for summer, and even a warm spring. I like the graphics in this article esecially since I don’t really have real-life associations for these places.

  • EFJ sounds very interesting & creative…I haven’t had any water perfumes before but the whole concept based on the natural glacial waters seems absolutely exhilarating!